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Business Builder Forum
  14th September 2011




         Welcome
 Rachel Girling – Meades & Company
Morning agenda
07.45 Arrival

08.00 Registration, breakfast and networking

08.20 Welcome: Paul Meades, Meades & Company

08.30   Finola McManus, Practice Perfect

09.30 Q & A

09.45 Close and networking

10.00 Stadium tour with former Watford FC player Neil Price
• Your event

• Feedback essential

• Networking
Increase your productivity and

        efficiency with

 OnePage™ business plans
What you will discover
•Why you should measure stuff

•What you should measure

•How you can measure it

•The benefits of a OnePage™ business plan
What you can measure you can manage.

                              McKinsey Maxim

BUT......



Building a better scale doesn’t change your weight.

                              Philip Crosby
What stuff should you measure?
•Measure results
•You must manage working capital – in particular, cash
•And you must improve profits
•But profits are a consequence
•So you must focus on sales
•And focus on costs
•But the most critical drivers are not found in
accounts
•You must identify your key underlying success drivers
In summary
•Measure key results

•Measure key sales drivers

•Measure key cost drivers

•Measure key cash drivers

•Measure key underlying success drivers

•That tie into your goals, core purpose, vision
So what key results would you

          measure?
Some suggestions....
•Sales revenue
•Market share
•Cash
•Return on capital
•Profits
•Number of customers
And what
key cost and cash drivers
    would you measure?
Some suggestions...

•Key cost drivers
•Overheads per head/hour/square foot
•Marketing costs per sales lead
•Product reliability
•Key cash drivers
•Debtor days
•Creditor days
•The number of times stock is turned over a
year
And what

key sales drivers
 would you measure?
Some suggestions...

What is your sales model?
•Number of leads generated
•Number of referrals
•Enquiry conversion rates
•Repeat customers/ lost
customers
And what
key underlying success drivers
       would you measure?
Some suggestions...
•Customer delight
•Harnessing the true potential of you and
your people
•Innovation and creativity
•Investment in knowledge and other assets
•Operational effectiveness
“From worst to first: behind the scenes of
Continental’s remarkable comeback”
                                       Gordon Bethune
Continental Airlines measured…
•On-time arrival
•Lost luggage
•Customer complaints


What makes these leading is they measure success
the way the customer does…

… ultimately the success of any business is a result of
loyal customers who return
How can you measure that stuff?
OnePage™plan
A business plan that fits on a single
            sheet of A4
Based upon...




  Balanced Scorecard
     Developed by Kaplan and Norton
OnePage™ plan
OnePage™ plan




     Our core purpose/vision
OnePage™ plan




   Key underlying success drivers




      Our core purpose/vision
OnePage™ plan



   Key sales
    drivers




   Key underlying success drivers




      Our core purpose/vision
OnePage™ plan



   Key sales         Key cost &
    drivers         cash drivers




   Key underlying success drivers




      Our core purpose/vision
OnePage™ plan
          Key results


   Key sales         Key cost &
    drivers         cash drivers




   Key underlying success drivers




      Our core purpose/vision
OnePage™ plan
                                    Lagging
          Key results


   Key sales         Key cost &
    drivers         cash drivers




   Key underlying success drivers
                                    Leading


      Our core purpose/vision
•Don’t try to find hundreds of success drivers

•Don’t make them all traditional financial measures

•Consider monthly versus YTD numbers

•Consider the systems you will need for data collection

•Use Post-It notes to identify the chain of cause and effect

•Don’t feel you have to get it 100% right first time
•Set realistic targets

•Discuss results in your monthly business strategy meeting

•Share the results with the team

•Consider % measures rather than £ actuals

•And don’t forget...

           the most important part are the actions
Benefits of the OnePage™ plan

 •Simple and readily understandable
 •Tells you how you are doing
 •Helps you to identify the areas you need to work on
 •Forces you to think about, record and monitor actions
 •It can easily be updated on a monthly basis

 Everybody in the business knows…

 •Exactly what the business is trying to achieve
 •How far they have got towards achieving it
 •What they can do to get the business there even faster
 •And so it provides a focus for discussion, effort and
 creativity
 •And it is a brilliant tool for motivating people
What to do now......

  Have you heard anything here today that you feel
  you may need help with?

  We can help you implement these things into
  your business.

    Do not hesitate to contact us for an initial free
           consultation call 01923 800444

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Business Builder Forum September 2011

  • 1. Business Builder Forum 14th September 2011 Welcome Rachel Girling – Meades & Company
  • 2. Morning agenda 07.45 Arrival 08.00 Registration, breakfast and networking 08.20 Welcome: Paul Meades, Meades & Company 08.30 Finola McManus, Practice Perfect 09.30 Q & A 09.45 Close and networking 10.00 Stadium tour with former Watford FC player Neil Price
  • 3. • Your event • Feedback essential • Networking
  • 4. Increase your productivity and efficiency with OnePage™ business plans
  • 5. What you will discover •Why you should measure stuff •What you should measure •How you can measure it •The benefits of a OnePage™ business plan
  • 6. What you can measure you can manage. McKinsey Maxim BUT...... Building a better scale doesn’t change your weight. Philip Crosby
  • 7. What stuff should you measure? •Measure results •You must manage working capital – in particular, cash •And you must improve profits •But profits are a consequence •So you must focus on sales •And focus on costs •But the most critical drivers are not found in accounts •You must identify your key underlying success drivers
  • 8. In summary •Measure key results •Measure key sales drivers •Measure key cost drivers •Measure key cash drivers •Measure key underlying success drivers •That tie into your goals, core purpose, vision
  • 9. So what key results would you measure?
  • 10. Some suggestions.... •Sales revenue •Market share •Cash •Return on capital •Profits •Number of customers
  • 11. And what key cost and cash drivers would you measure?
  • 12. Some suggestions... •Key cost drivers •Overheads per head/hour/square foot •Marketing costs per sales lead •Product reliability •Key cash drivers •Debtor days •Creditor days •The number of times stock is turned over a year
  • 13. And what key sales drivers would you measure?
  • 14. Some suggestions... What is your sales model? •Number of leads generated •Number of referrals •Enquiry conversion rates •Repeat customers/ lost customers
  • 15. And what key underlying success drivers would you measure?
  • 16. Some suggestions... •Customer delight •Harnessing the true potential of you and your people •Innovation and creativity •Investment in knowledge and other assets •Operational effectiveness
  • 17. “From worst to first: behind the scenes of Continental’s remarkable comeback” Gordon Bethune Continental Airlines measured… •On-time arrival •Lost luggage •Customer complaints What makes these leading is they measure success the way the customer does… … ultimately the success of any business is a result of loyal customers who return
  • 18. How can you measure that stuff?
  • 19. OnePage™plan A business plan that fits on a single sheet of A4
  • 20. Based upon... Balanced Scorecard Developed by Kaplan and Norton
  • 22. OnePage™ plan Our core purpose/vision
  • 23. OnePage™ plan Key underlying success drivers Our core purpose/vision
  • 24. OnePage™ plan Key sales drivers Key underlying success drivers Our core purpose/vision
  • 25. OnePage™ plan Key sales Key cost & drivers cash drivers Key underlying success drivers Our core purpose/vision
  • 26. OnePage™ plan Key results Key sales Key cost & drivers cash drivers Key underlying success drivers Our core purpose/vision
  • 27. OnePage™ plan Lagging Key results Key sales Key cost & drivers cash drivers Key underlying success drivers Leading Our core purpose/vision
  • 28. •Don’t try to find hundreds of success drivers •Don’t make them all traditional financial measures •Consider monthly versus YTD numbers •Consider the systems you will need for data collection •Use Post-It notes to identify the chain of cause and effect •Don’t feel you have to get it 100% right first time
  • 29. •Set realistic targets •Discuss results in your monthly business strategy meeting •Share the results with the team •Consider % measures rather than £ actuals •And don’t forget... the most important part are the actions
  • 30. Benefits of the OnePage™ plan •Simple and readily understandable •Tells you how you are doing •Helps you to identify the areas you need to work on •Forces you to think about, record and monitor actions •It can easily be updated on a monthly basis Everybody in the business knows… •Exactly what the business is trying to achieve •How far they have got towards achieving it •What they can do to get the business there even faster •And so it provides a focus for discussion, effort and creativity •And it is a brilliant tool for motivating people
  • 31. What to do now...... Have you heard anything here today that you feel you may need help with? We can help you implement these things into your business. Do not hesitate to contact us for an initial free consultation call 01923 800444