1. BEFORE ANYTHING
LOGISTICS TO INCORPERATE
1. Form the management team, sound crew, live performers, and production staff.
1.1. Create a spreadsheet to keep track of all of the separate categories of people
1.1.1. Print 1 spreadsheet of these contacts for each member of the
management team
2. Create a budget for the event
3. Find a venue for the event
4. Create a floor plan of the venue space
4.1. Who is involved in the event and where will they be located?
5. Create an inventory of ALL materials we will need
6. Create an event schedule and stick to it
7. Create a marketing campaign for the event
ASPECTS OF THE EVENT THAT WORKED THAT WE SHOULD CONTINUE TO INCORPORATE
1. PUT A CAUSE BEHIND THE EVENT
1.1. (Rock for Hunger, Toy Drive, etc.)
1.1.1. CHARITY RAFFLE
1.1.1.1. $1.00 entry fee → Hooligan Sticker
1.1.1.2. Email, name, zip code, and act that they came to see, (creating a
data base & insights on the performing acts)
2. GRAFFITI ARTIST
2.1. Sell art prints that the graffiti artist creates at the event
2.1.1. Adds something unique to our events
2.1.2. Generates $$$
3. MULTIPLE VISUAL ARTISTS (pop up booths)
3.1. Make sure artists have tables to display their work
3.1.1. Gives people at the event something to do other than listening to music
3.1.1.1. We want to keep prospective customers / fans at the event for as
long as possible
4. PHOTO BOOTH ­ FASHION
4.1. Provide items for people to try on (Local Honey)
5. MEDIA COVERAGE
5.1. Reach out to Belmont Vision (School Newspaper)
6. VENDORS
6.1. Bongo Coffee
6.1.1. Coffee shop that is willing to supply coffee for each event we have in TN.
7. EQUIPMENT CHECKLIST
7.1. If we are borrowing resources from anyone, make sure that we keep a checklist
of what we are bringing to the event, and who brought each item out to the event.
7.1.1. Tables
7.1.2. Chairs
7.1.3. Audio Equipment

2. 7.1.4. Tent for rain cover
7.1.5. etc.
8. MARKETING CAMPAIGN / DEADLINES
8.1.1. THE FLYERS / EVENT PAGE
8.1.1.1. Pre ­ Flyer / Event Page Deadline
8.1.1.1.1. Example: Hooligan House Party ­ Pre Flyer deadline ­
October 15
8.1.1.2. Pre ­ Flyer / Event Page Launch date
8.1.1.2.1. Example: First Friday Pre Flyer / Event Page Launch on
October 17
8.1.1.3. Full ­ Flyer (w/ Lineup & Location) Deadline
8.1.1.3.1. Example: Hooligan House Party Full Flyer deadline ­
October 20
8.1.1.4. Full ­ Flyer (w/ Lineup & Location) Launch date
8.1.1.4.1. Example: Hooligan House Party Full Flyer Launch on
October 27
8.1.1.4.1.1. Promote First Friday November 7th at Hooligan
House Party
8.1.2. INSTAGRAM/TWITTER/FACEBOOK CAMPAIGN
8.1.2.1. Create a Hashtag
8.1.2.1.1. #HooliganHousePartyTN
8.1.2.1.2. #FirstFridayAZ
8.1.2.1.3. etc.
8.1.2.2. Tag the companies involved
8.1.2.2.1. Example: @Hooligan Recordings
8.1.2.2.2. Example: @Local_Honey
8.1.2.3. Hold partnered companies to the same posting frequency as us.
8.1.3. CREATE A STREET TEAM
8.1.3.1. Hire “promoters” or friends to like/comment on certain posts to
start creating hype / interaction (be subtle)
8.1.3.1.1. We need to get the regular public comfortable with
interacting with our posts, so pick a diverse range of a few
prospective attendees to start the buzz.
ASPECTS OF THE EVENT THAT WE NEED TO INCORPORATE IN THE FUTURE
1. OVERALL
1.1. Establish the expectations/responsibilities of each person involved in the event
1.1.1. This will help us hold everyone accountable for the predetermined
expectations that we have set.
1.1.1.1. Example: Expectations of Creative Team
1.1.1.1.1. Photographers
1.1.1.1.1.1. Return time on photographs
1.1.1.1.1.2. Placement of watermarks
1.1.1.1.1.3. Tagging us in their photos

3. 1.1.1.1.1.4. Hashtagging #FirstFridayTN or whatever the event
hashtag is.
1.2. Create a budget
1.2.1. Cut costs
1.2.1.1. Print less flyers
1.2.1.2. Sell the flyers at the event
2. CHARITY RAFFLE
2.1. Make a sign for the raffle (graffiti?)
2.2. Reaching out to local restaurants to see if they are interested in donating a gift
card to the charity raffle.
3. AUDIO / LIVE PERFORMANCE
3.1. Jake Hoke is going to bring out his equipment (full upgraded PA) to the next First
Friday Event.
4. MULTIPLE VISUAL ARTISTS TO DISPLAY WORK
4.1. Make sure EVERY artist donates a predetermined percentage of their
commissions made at the event.
4.2. Bring out only one photographer and have them agree to stay for the entire
duration of the event so that you can brand the event by the photographer’s style?
(better cooperation / easier communication)
4.3. Rent out tables from Belmont Event Services
5. PHOTO BOOTH
5.1. Make sure someone is managing the clothing that Local Honey is lending us.
5.2. Paint the logos of the sponsors on the photobooth backdrop.
6. MEDIA COVERAGE
6.1. Send a press release 3 weeks prior to the launch date of the event to try to get
them to advertise the event.
6.2. Reach for a recap article of each event / someone to come out to do the live
coverage of the event.
6.2.1. Example: Belmont Vision
7. VENDORS ­ expand the horizons on this next time!
7.1. First Friday TN
7.1.1. Beef jerky company?
7.1.2. Food trucks?
7.1.3. Logan and Emmy’s tea company?