2. Context
67% banking or bill payments
online Canadians make
financial e-transactions
electronic
3. Context
in the US
71% $75K+ online financial transactions
44% <$30K eBanking or bill payments
4. Context
Your clients are looking for you,
your products, and services online.
% of life insurance clients who used each channel
39% 38% 24% 16%
online in-person mail phone
Source: Forrester
5. Context
Insurance clients would like their provider to
communicate with them via
email 70%
SMS/texting 21%
smartphone app17%
Tweets and Facebooking 11%
source: YouGov survey 2011
8. 9out of10
Context
insurance pros
using Facebook
but not for business
Mintel Comperemedia 2010 survey
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42. New mobilities: apps that add value
Instead of developing an app from scratch, consider offering an
underpaid indie app developer an exclusive sponsorship...
or inquire about a white label app. Here are four examples of app
types that would add value for consumers...
47. This
research
was
sponsored
by
Empire
Life
and
presented
at
LIMRA's
annual
general
meeting
in
2011.
Thank
you
to
Alexandra
Patricia
Vivien
Macgregor
for
research
assistance.
Contents
of
this
presentation
including
images
have
Creative
Commons
Attribution-‐Noncommercial-‐Share
Alike
3.0
Licenses.
About
the
author
Sidneyeve
Matrix
teaches
media
and
marketing,
culture
&
communications,
at
Queen's
University.
sidneyevematrix.com
twitter.com/sidneyeve
