2. Internet of Things
Analyzing data to get actionable intelligence
The Internet of Things bringing the physical
world online …
… but that’s just the start.
3. Internet of Things
Analyzing data to get actionable intelligence
Deriving value from IoT requires …
- Data creation via intelligent devices and sensors
- Analytics on device, at the edge and in the cloud
- Streaming, real-time and historical analytics capabilities
- Business process management, data integration &event
orchestration capabilities
- A secure, stable & scalable platform for application
development
- Open collaboration and development of common data
standards
4. Internet of Things
Analyzing data to get actionable intelligence
Investment, Innovation, & Collaboration
So Why Bother?
5. Fitness guidance, tracking, and motivation
● Launched 2008
● GPS and manual tracking of running, walking,
cycling, and many other types of activities
● Set long-term fitness goals and track progress
● Training plans and performance insights
Daily fitness companion (for iPhone 5S)
● Launched April 2014
● Passive movement and activity tracking
● Automated goal setting based on
past behavior
● Motivation and insights around the small
choices you make every day
6. OUR TEAM
● Based in Boston
● CEO Jason Jacobs
● 50 employees
● 5-person data team THE DATA
● 32 million users
● 400 million activities
● 12 billion app events
● 175 billion GPS points
GOALS AND CHALLENGES
● Providing deep historical insights per-user and across users
● Prediction, personalization, and recommendation
● Integration of a wide variety of data sources (geo, motion, events,
social, third-party apps and wearables)
● Doing it all fast, with a small team, and on a tight budget!