7. “You should expect that the platform
you’re building on top of to do
something that’s not in your interest,”
Wilson said. “If you’re going to stay
on top of that platform forever you
might wake up one day to find that
the owner of the platform is
competing with you and that sucks.”
http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/
9. Consumer Facing Pure Platform
Power Mashups Power Branded Apps
Started as an app Started as an platform
Platform as an extension ala Mark Suster Platform as a service