1. The Law of Failure
and
Zoonish Saeed
Muhammad Ali
Tehzeeb Khan Marwat
Mudassar (MOODI)

2. •The Law of
Failure says that
"failure is to be
expected and
accepted".

3. The Law of Failure is three time bigger than
the Law of Success. By that standard alone,
it stands to reason that you have a three
times greater chance of obeying it through
ignorance. It says...
"Do the right things for the wrong reasons."
"Do the wrong things for the right reasons."
"Do the wrong things for the wrong reasons.“
Can you see the problems here?
Doing the wrong things for the right reasons is the Win-
Lose*
Doing the right things for the wrong reasons is the Lose-
Win*
the wrong things for the wrong reasons is just plain
suicidal. It's Lose-Lose*

4. It’s been noted in many places that Thomas
Edison [caricatured above] may have failed
as many as 1,000 times at inventing an
electric-powered light bulb, and when asked
about his string of failures, he turned the
tables by saying (and I’m paraphrasing,) “I
didn’t fail 1,000 times. I succeeded at
inventing a light bulb, and it took 1,000
steps to arrive at it.”

5. The Japanese are
probably the best
with this strategy
because they
leave their ego at
the door and admit
early on when a
mistake is made
and make the
appropriate
changes to solve
the problem. As a
result the
Japanese are
fierce marketers.
We can stand to
learn from them.

6. The biggest lesson to take from the law of failure is to know
when you’ve made a mistake and cut your losses
I’ll say it again, leave the ego at the door, know when to cut
your losses, and practice self-sacrifice. Do not be afraid to
fail forward; to fail forward means to reach success!

7. The situation is often the
opposite of the way it
appears in the press.

8. Law of hype means a new concept or situation that
was successful in the press often times turns out to
be a marketing failure.
When things are going
well, a company does
not need the hype.
When you need the
hype, it usually means
you are in trouble.

9. When IBM was
successful, the
company said
very little. Now it
throws a lot of
press
conferences.
Young and
inexperienced
reporters and
editors tend to be
more impressed
by what they read
in other
publications than
by what they
gather
themselves. Once
the hype starts, it
often continues on
and on.

10. The truth about marketing hype is that it works.
That’s why you see so much of it.
A “boring” sales presentation won’t get very many
takers. There has to be excitement. There has to be some
promise to the listeners.

11. Coca-Cola’s New
Coke launched in
1985, received so
much hype ($1 billion
of free publicity) plus
hundreds of millions of
dollars launching it.60
days after being
released Coca-Cola had
to revert back to their
original classic coke
because All that hype
and the product
flopped.

12. "history is filled with
marketing failures that
were successful in the
press"