2013 Social Media Week - #MayoRagan
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How to Moderate and Monitor your Hospital's Social Sites
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2013 Social Media Week - #MayoRagan
- 1. How to Moderate and Monitor your Hospital’s Social Sites 2013 Health Care Social Media Summit (#MayoRagan) Makala Johnson (@MakalaJohnson)
- 2. Agenda – MCCSM – External • 5 Moderation Principles • Behind the Scenes: MCCSM Process • 2 Monitoring Imperatives
- 11. 3. Quickly
- 15. 4. Protectively
- 17. 5. Consistently
- 19. Behind the Scenes: MCCSM Process
- 21. Social Media Management System http://www.rfactr.com/blog/imag es/stories/internal%20vs. %20external%20%20corporate %20social%20media.jpg
- 22. Social Media Management System
- 31. Online Ideation Chat #POTF
- 32. 2. Let data talk.
- 34. 2 Monitoring Imperatives • Gather feedback. • Let data talk.
- 35. Questions? • 5 Moderation Principles • Behind the Scenes: MCCSM Process • 2 Monitoring Imperatives Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson
Notas do Editor
- {"16":"Can’t attack an individual \nCan’t disclose health info of another\nIssue? Direct offline. Repeat postings? Delete.\n","33":"# of likes / # of unlikes / # of posts (FB)\n","22":"Social Media Management System\nCoordinate, schedule, workflow, conversation history\nWe use Sprinklr but there are many others.\n","11":"Preparation/Playbook\n","28":"Radio show topics\nSMC stories\n","17":"Same responses across team. - Playbook\nUpdate team.\nClean handoffs.\n","23":"Inbox\n","12":"implication\n","29":"Listen and learn.\n","24":"Assigning / sending to another team member\n","13":"If comment is not posted live, tell viewers that.\nBut review shouldn’t take a week.\n","30":"Audience insights\n","8":"RT\nBe helpful – provide links to more info and contact info for patient affairs\n","25":"Audit Trail\n","14":"Stay attentive to current events. \nCancel insensitive prescheduled posts. \n","20":"Present the problem\n","26":"Scheduling posts\n","15":"Big one…different ways to look at it…\n","4":"Respectful negativity can stay.\nLegitmacy\n","10":"Proactive moderation in engaging manner\nHave plan with answer\n"}