Marketo User Group Dallas

Topic: Highlights of
Marketo 2013 Summit

WELCOME
MARKETO USER GROUP LEADERS:
Karen W. Sesona
Senior Manager, Marketing Automation/Campaign Mgmt.
Tyler Technologies, Inc.
karen.sesona@tylertech.com
Pamela Brungardt
Global e-Marketing Systems & Ops Manager
NICE Systems Ltd.
Pamela.Brungardt@nice.com

WEB MEETING OPTION
1. Join this meeting at: https://global.gotomeeting.com/join/448052317
2. Use your microphone and speakers (VoIP) - a headset is
recommended. Or, call in using your telephone.
• Dial +1 (773) 897-3015
• Access Code: 448-052-317
• Audio PIN: Shown after joining the meeting
• Meeting ID: 448-052-317
Hosted by Magic Logix via GoToMeeting® -- Online Meetings Made Easy®
*EZ integration with Marketo

UPCOMING MEETINGS
• JUNE meeting :
• WHAT: "Highlights from Sirius Decisions Summit" (Guest Speaker)
• WHERE: Compuware, 15305 Dallas Parkway, Addison TX 75001
• WHEN: Thurs, June 27 from 3-5pm
• *last Thurs of the month, every other month
• Next meetings targeted for:
• Aug. 29, Thurs, 3-5pm > Location: Proviti/by Galleria > Topic – Ideas??
• Oct. 31, Thurs, 3-5pm > Location: Everest Group/by Galleria > Topic – Ideas??
• No meeting in December (next year scheduling – preferences? lunch meetings?)
• Meeting info posted online http://market.tylertech.com/Marketo_DMUG.html
• Comments, ideas or volunteer? Contact: karen.sesona@tylertech.com

INDUSTRY EVENTS
Sirius Decisions Summit 2013
May 8 - 10
San Diego, CA
http://www.siriusdecisions.com
Salesforce - Dreamforce 2013
November 18 - 21
San Francisco, CA
http://www.salesforce.com

CONNECT ONLINE
• Connect via LinkedIn:
Marketo User Group - Dallas
• Tweet out the group's
hash tag: #DMUG
• Log-in and visit the:
Marketo Community

INTRODUCTIONS
1.Your name, title & company
2.Audience: B2B or B2C?
3.How long have you been a Marketo client?
4.Are you using Salesforce (is it integrated)?
5.Share 1-2 examples of how Marketo ..…
has impacted your organization

SPEAKERS TODAY
Speaker 1: Robert Johnson, Sales Operations
Marketo Summit 2013 Highlights
Speaker 2: Hassan Bawab, CEO & Founder
Case Study – Marketo Implementation
Highlights

Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

Welcome to Magic Logix
My role & Magic Logix
Experience with Marketo – Sales Perspective
Marketo is supplemental to the overall value
we bring our clients

Marketing – Leading the way!
Change Agent of organizations
Driving more revenue for your companies,
measurable, expected
Greater control of the customer experience

Organizational Change, It’s necessary!
Connecting with other departments in your organization.
Finance, IT, Operations, PR, C-Suite
Marketing and Sales alignment
 Many discussions on how businesses worked to bring their
sales and marketing together. MA is designed to do this, but
hearing stories first hand was a key take away.

Partner Resources
Partners
Expo Hall - Niches
Extending the value of Marketo
Integrated video and webinar optimization
Rich Media & Dynamic content optimization
Custom form tracking for PPC campaigns

Optimization, Optimization, Optimization!
Marathon, not a sprint.
Forms, Content, Social, Targeting
It never ends, and you only get better!

Marketo Financial Management (MFM)
Plan and manage budgets across your marketing team
Integrate with you financial systems (import invoices – make
decisions based on real time data)
Out-of-the-box Dashboard (Not just tracking budget but
actively managing it to optimize your budget spend).

Next Up – Hassan Bawab
Founder, President, & CEO of Magic Logix

Talend – A Case Study
Integration and tracking across many different platforms
and domains.
Drupal
Netsuite
IssueTracker
Help site
Forum
Talend Community Site
Talend provides
integration solutions
that truly scale for any
type of integration
challenge, any volume
of data, and any scope
of project, no matter
how simple or complex.

Talend – A Case Study – Continued
Custom Form Validation
DNS check to ensure email is valid
Prevents users from entering fake or
inaccurate information
Custom PPC tracking
Currently in the process of optimizing nurture
tracks
Talend provides
integration solutions that
truly scale for any type
of integration challenge,
any volume of data, and
any scope of project, no
matter how simple or
complex.

Marketo User Group Dallas

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Marketo User Group Dallas