Delivered during the Customer Show, Singapore

1. CRM for Marketing Executives Michel van Woudenberg General Manager Asia Pacific Oracle CRM On Demand September 2010

2. Sales & Marketing……Choreographed to perfection….? “We don’t get any decent leads from Marketing” “Sales don’t follow up the leads we provide”

3. 55% have not aligned sales & marketing

6. LUMPY FUNNEL: Each Stage Wastes Significant Leads* Graphics are not drawn to scale

10. NURTURE POOL: SystematicallyRecycle Leads that aren’t Ready45% Respondents Buy in 12 Months* * Marketing Mgmt Journal, 1994 v3

11. The Oracle Solution

12. Value Proposition Maximize the generation and conversion of qualified, sales ready leads through a complete and integrated suite of Oracle CRM applications 500 Inquiries 100 Prospects 10 QualifiedLeads 6 Accepted Leads 3 Opportunities 1 Closed DealSupport LeadNurturing LeadGeneration LeadAcceptance Lead Qualification ClosedBusiness Sales Owned Marketing Influenced Marketing Owned MARKETING ON DEMAND

13. Benefits to Oracle Customers Fully integrated, enterprise grade SaaSsales and marketing solution available from a single vendor Oracle owns the integration problem, not you One less vendor to deal with commercially (sales, service, procurement, etc.) Stronger overall solution for integrated sales and marketing Better marketing and sales alignment Closed-loop insight of performance across the revenue funnel More relevant, timely communications to prospects and customers Higher quality sales-ready leads and better informed sales reps More nurturing of opportunities at all stages of the funnel More complete view of the customer

14. Marketing Automation Process Prospect Insight Database 6. Move hot prospect to sales funnel with alert for sales rep