Introduction to Promotional Planning and Tactics for Musicians

1. Promotional Planning
and Tactics
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2. Mission of Promotion
Communicate with your
customers about…
--Benefits of your product or service
--How your product or service solves
a key problem or provides for
unmet needs
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3. The Promotional Mix
Promotional Mix =
The total marketing communications
program of a business
Key Elements:
Publicity
Advertising
Promotions
The message--what you want to say
The medium--how you get your message musicbizclasses.com
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