The document discusses various myths and expectations around enterprise mobile development, including myths that the cost of mobile development is proportionally smaller than desktop, that all functionality can be replicated on mobile, and that mobile devices have infinite storage capabilities. It also covers challenges of mobile development like short app lifespans and the need to support various devices. Finally, the document provides examples of innovations in mobile development for industries like oil rigs, manufacturing, and healthcare.

1. Mobile Myths in
Enterprise Development
Dr. PhD. Larise Lucia Stavarache
Mobile Architect

2. Whatisthis
presentation
About
Mobile Deals Landscape
Myths & Expectations
Mobile Challenges
Mobile Innovations

3. © 2017 IBM Corporation
SOLUTIONING @IBM
Solutioning is about shaping and
translating the value proposition into a
tangible technical solution that meets the
client’s requirement for budget and
functionality, and at the same time
ensuring delivery with manageable risks
and expected IBM profits …
… all based on a competitive deal
strategy.
“
”

4. Types of Solution within the Federated Solution 2.0
Pre-Integrated Industry Apps
• Integrated with pre-defined enterprise systems
(SAP, Salesforce …)
• Expert Seller with Box
• Productivity Apps (Join, Connect, Reserve)
Custom Integrated Industry Apps
Custom Apps
Mobile at Scale

5. MobileToday?
 Is a commodity
 Is almost a must in how business should evolve
 Is an easy way to reach and establish a communication
channel with your clients/customers
 Is mass coverage
 40% of the worlds' population has internet access
(http://www.internetlivestats.com/internet-users/)
 Mobile usage of web browser is reaching if not
surpassing Desktop users
 It has major security flows
 It is not fully regulated
 Is not rocket science anymore
 Its an opportunity for cognitive and insights
 Mobile => Mobility

6. Myths&
Expectations
 Myth: Size vs Price
 Myth: Replicating Functionalities vs Device
Capabilities
 Myth: Infinite Scrolling vs Fields in the Screen
 Myth: Industry guidelines vs Client Will
 Myth: Infinite Storing vs Device Capabilities
 Myth: Less is More
 Myth: All you can eat
 Myth: Native vs Hybrid
 Myth: Security … and Mobile
 Myth: Testers vs End Users Testing
 Myth: Designing for Mobile Middleware

7. Myth:Sizevs
Price
 “If the mobile
device is smaller
than a Desktop web
browser, does not
imply the cost is
proportionally
smaller”

8. Myth:Replicating
Functionalitiesvs
Device
Capabilities
 “If it works on the
Web Desktop, why
can’t you do it on
the mobile device?”

9. Myth:Screen
Size
 “The question is: how much
info can actually fit in a
screen?
 Hint: is not necessary
recommended to stick
all Wikipedia data in
one screen”

10. Myth:Industry
guidelinesvs
Client’will “Can I have this round
star shaped button with
Shadow? Does not matter
what Industry advices”

11. Myth:Infinite
StoringvsDevice
Capabilities
 “Often confusion that a mobile
device can be used and will
work as a Terabyte Hard Disk
”
 Hint : You should not design
your app to work like that
especially in B2C

12. Myth:Lessis
More
 “Less is not always more and real
experiences tell us that putting client first
is the key-step in a successful project”

13. Myth:Allyou
caneat
 “App should be
bytes not the full
pizza with a case”

14. Myth:Nativevs
Hybrid
 “The long story short: don’t
follow the urban myths as
there are many experts and
even more opinions”
 “Always assess depending on
your requirements, known-
facts and industry knowledge”
 “Do not design apps based
only on the latest cool trends
or latest phone releases… it
will change”

15. Myth:Testersvs
EndUsers
Testing
 “Yes, No … Maybe”

16. Myth:Security
…andMobile
 Gartner states: “By 2020, up to 90% of
enterprises will test mobile applications
for security vulnerabilities, with more
than half of them using the same vendor
they use for web application security
testing.”
 “Gartner states: Ponemon Institute has
reported that in 2016, only 29% percent
of mobile apps underwent security
assessments. To bridge the gap, security
teams will need to add new tools to
increase their testing capabilities and
efficiency.”

17. Myth:Mobile
Middlewarevs
Middleware
 “Majority of the clients
assume that using the
same middleware will
work, purely wrong“

18. Mobile
Challenges
 Dynamic Environment
 Aligning Business with Technical
 Average Life span of an app
 Target Audience
 Go to Market Time
 Technical Readiness
 Pixel Perfect or MVP
 Volumetric
 Severity 1 in production
 What About Support
 Roadmap

19. Mobile
Innovations
 First ATEX 1 App on the Rigs
 “Improvement of efficiency”
 “Reducing of personnel”
 “End-to-End Visibility”
 “NoSQL & MQTT in Extreme Offline scenarios”
 AR/VR
 “Introducing Watson Machine Learning to AR/VR”
 “Medical Monitoring for Disability Improvements”
 Mobile Factory for Cement Industry
 “Automated System to receive, pick and load trucks
through the facility”

20. Questions?

21. Linkedin:
linkedin.com/in/lu
cia-stavarache-
6832828