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Mobile Myths in
Enterprise Development
Dr. PhD. Larise Lucia Stavarache
Mobile Architect
Whatisthis
presentation
About
Mobile Deals Landscape
Myths & Expectations
Mobile Challenges
Mobile Innovations
© 2017 IBM Corporation
SOLUTIONING @IBM
Solutioning is about shaping and
translating the value proposition into a
tangible...
Types of Solution within the Federated Solution 2.0
Pre-Integrated Industry Apps
• Integrated with pre-defined enterprise ...
MobileToday?
 Is a commodity
 Is almost a must in how business should evolve
 Is an easy way to reach and establish a c...
Myths&
Expectations
 Myth: Size vs Price
 Myth: Replicating Functionalities vs Device
Capabilities
 Myth: Infinite Scro...
Myth:Sizevs
Price
 “If the mobile
device is smaller
than a Desktop web
browser, does not
imply the cost is
proportionally...
Myth:Replicating
Functionalitiesvs
Device
Capabilities
 “If it works on the
Web Desktop, why
can’t you do it on
the mobil...
Myth:Screen
Size
 “The question is: how much
info can actually fit in a
screen?
 Hint: is not necessary
recommended to s...
Myth:Industry
guidelinesvs
Client’will “Can I have this round
star shaped button with
Shadow? Does not matter
what Indust...
Myth:Infinite
StoringvsDevice
Capabilities
 “Often confusion that a mobile
device can be used and will
work as a Terabyte...
Myth:Lessis
More
 “Less is not always more and real
experiences tell us that putting client first
is the key-step in a su...
Myth:Allyou
caneat
 “App should be
bytes not the full
pizza with a case”
Myth:Nativevs
Hybrid
 “The long story short: don’t
follow the urban myths as
there are many experts and
even more opinion...
Myth:Testersvs
EndUsers
Testing
 “Yes, No … Maybe”
Myth:Security
…andMobile
 Gartner states: “By 2020, up to 90% of
enterprises will test mobile applications
for security v...
Myth:Mobile
Middlewarevs
Middleware
 “Majority of the clients
assume that using the
same middleware will
work, purely wro...
Mobile
Challenges
 Dynamic Environment
 Aligning Business with Technical
 Average Life span of an app
 Target Audience...
Mobile
Innovations
 First ATEX 1 App on the Rigs
 “Improvement of efficiency”
 “Reducing of personnel”
 “End-to-End Vi...
Questions?
Linkedin:
linkedin.com/in/lu
cia-stavarache-
6832828
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Mobile Myths in Enterprise Development

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Common Urban Myths that come into place in every client discussion, common questions and bad practices approach that should be avoided.

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Mobile Myths in Enterprise Development

  1. 1. Mobile Myths in Enterprise Development Dr. PhD. Larise Lucia Stavarache Mobile Architect
  2. 2. Whatisthis presentation About Mobile Deals Landscape Myths & Expectations Mobile Challenges Mobile Innovations
  3. 3. © 2017 IBM Corporation SOLUTIONING @IBM Solutioning is about shaping and translating the value proposition into a tangible technical solution that meets the client’s requirement for budget and functionality, and at the same time ensuring delivery with manageable risks and expected IBM profits … … all based on a competitive deal strategy. “ ”
  4. 4. Types of Solution within the Federated Solution 2.0 Pre-Integrated Industry Apps • Integrated with pre-defined enterprise systems (SAP, Salesforce …) • Expert Seller with Box • Productivity Apps (Join, Connect, Reserve) Custom Integrated Industry Apps Custom Apps Mobile at Scale
  5. 5. MobileToday?  Is a commodity  Is almost a must in how business should evolve  Is an easy way to reach and establish a communication channel with your clients/customers  Is mass coverage  40% of the worlds' population has internet access (http://www.internetlivestats.com/internet-users/)  Mobile usage of web browser is reaching if not surpassing Desktop users  It has major security flows  It is not fully regulated  Is not rocket science anymore  Its an opportunity for cognitive and insights  Mobile => Mobility
  6. 6. Myths& Expectations  Myth: Size vs Price  Myth: Replicating Functionalities vs Device Capabilities  Myth: Infinite Scrolling vs Fields in the Screen  Myth: Industry guidelines vs Client Will  Myth: Infinite Storing vs Device Capabilities  Myth: Less is More  Myth: All you can eat  Myth: Native vs Hybrid  Myth: Security … and Mobile  Myth: Testers vs End Users Testing  Myth: Designing for Mobile Middleware
  7. 7. Myth:Sizevs Price  “If the mobile device is smaller than a Desktop web browser, does not imply the cost is proportionally smaller”
  8. 8. Myth:Replicating Functionalitiesvs Device Capabilities  “If it works on the Web Desktop, why can’t you do it on the mobile device?”
  9. 9. Myth:Screen Size  “The question is: how much info can actually fit in a screen?  Hint: is not necessary recommended to stick all Wikipedia data in one screen”
  10. 10. Myth:Industry guidelinesvs Client’will “Can I have this round star shaped button with Shadow? Does not matter what Industry advices”
  11. 11. Myth:Infinite StoringvsDevice Capabilities  “Often confusion that a mobile device can be used and will work as a Terabyte Hard Disk ”  Hint : You should not design your app to work like that especially in B2C
  12. 12. Myth:Lessis More  “Less is not always more and real experiences tell us that putting client first is the key-step in a successful project”
  13. 13. Myth:Allyou caneat  “App should be bytes not the full pizza with a case”
  14. 14. Myth:Nativevs Hybrid  “The long story short: don’t follow the urban myths as there are many experts and even more opinions”  “Always assess depending on your requirements, known- facts and industry knowledge”  “Do not design apps based only on the latest cool trends or latest phone releases… it will change”
  15. 15. Myth:Testersvs EndUsers Testing  “Yes, No … Maybe”
  16. 16. Myth:Security …andMobile  Gartner states: “By 2020, up to 90% of enterprises will test mobile applications for security vulnerabilities, with more than half of them using the same vendor they use for web application security testing.”  “Gartner states: Ponemon Institute has reported that in 2016, only 29% percent of mobile apps underwent security assessments. To bridge the gap, security teams will need to add new tools to increase their testing capabilities and efficiency.”
  17. 17. Myth:Mobile Middlewarevs Middleware  “Majority of the clients assume that using the same middleware will work, purely wrong“
  18. 18. Mobile Challenges  Dynamic Environment  Aligning Business with Technical  Average Life span of an app  Target Audience  Go to Market Time  Technical Readiness  Pixel Perfect or MVP  Volumetric  Severity 1 in production  What About Support  Roadmap
  19. 19. Mobile Innovations  First ATEX 1 App on the Rigs  “Improvement of efficiency”  “Reducing of personnel”  “End-to-End Visibility”  “NoSQL & MQTT in Extreme Offline scenarios”  AR/VR  “Introducing Watson Machine Learning to AR/VR”  “Medical Monitoring for Disability Improvements”  Mobile Factory for Cement Industry  “Automated System to receive, pick and load trucks through the facility”
  20. 20. Questions?
  21. 21. Linkedin: linkedin.com/in/lu cia-stavarache- 6832828

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