3. Why is it important? Hitwise study shows that more and more people are Googleing a company instead of using the address bar. This practise is called navigational search. This results in brands having less control over their perception and vulnerable to negative online PR
6. So are the horrors are limited to companies that don’t understand online? http://www.google.co.uk/search?hl=en&rlz=1B2GGGL_enGB202GB203&q=greenlight+search&btnG=Search&meta =