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Local Content Marketing
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO
You don’t always have to think big…
Start local & scale up!
Pick a location – ideally low competition at
first
Analyse competitor content
Create the best content you can on that
subject
Then make it even better!
Understand Google Local ranking factors
Every location address needs a specific
landing page – submit them to Google Local
City centroid is decided by local county
council – ring them up & find out where it is!
Get to know power reviewers –
be on their radar to build relationship
Local advertising = geo-brand signals to
Google
50+% of mobile search have local intent
& are becoming more targeted to your location
Promote locally using social media
Join local communities & forums
Connect with local bloggers/influenc
Optimise for search
Do your research to make it newsworthy
Then scale it!
Tripadvisor have nailed scaling quality loca
content
Get everyone involved!
KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK

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