Mercer Global Talent Trends 2024 - Human Resources
LinkedIn: Free vs paid presentation
1. 30 Minute Crash Course:
Free vs. Paid Tools
on LinkedIn
#Staffing
#HiretoWin
2. Housekeeping Notes:
• Everyone on the line is muted by default. Please type
any questions into the chat box addressed to All
Panelists.
• Tweet about this webinar using #hiretowin.
• The presentation & recording will be sent via email
after the webinar.
4. 3 topics being covered
Recent changes to LinkedIn.com
#Staffing
#HiretoWin
Live demo of the LinkedIn Recruiter Platform
Tips to better utilise what’s available for free
1
2
3
7. Boolean Searching
AND finance AND accounting
OR finance OR accounting
NOT finance NOT accounting
“ ” finance AND “project manager”
() (manager OR director) AND (java OR C+)
12. Add a company
overview & your
role specifics
More likely to be
viewed if have more
than 1 position listed
12x
4
13. Premium Accounts
• Personal upgrades offering same level of
network visibility as standard (free) accounts
with additional InMails.
Job Seeker
Job seekers
Business Plus Recruiter Lite
Business
enthusiasts
HR Generalists
in SMEs
16. 1. Download: 6 Steps to Building
Your Recruiter Brand on LinkedIn
2. Boolean Tips Sheet
Resources
Notas do Editor
Explaining the recent changes to searching on LinkedIn.com: Increased visibility and the Commercial Usage Limit
Making the most of LinkedIn.com: Boolean searching and Profile tips
Overview of the Recruiter Platform
Visibility Increase:
The network visibility for LinkedIn.com users has been increased from 2nd degree connections to now include 3rd degree connections.
Recruiters can now search more deeply for free
Increased member engagement on LinkedIn increases the opportunity for recruiters to engage with engage with members
Commercial Usage Limit:
A limit on the amount of searching members can do on LinkedIn.com in a calendar month.
‘Searching’ aggregating various types of search based activity
Only impacting free members using LinkedIn.com for commercial purposes
Give a glimpse into who you are and get people excited to learn more
Give a glimpse into who you are and get people excited to learn more
Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable
Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Make the reader want to read more.
Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (strategic, team player, creative) and focus on your career accomplishments.
It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than 1 position listed. Illustrate your unique professional story and achievements by adding visuals like pictures, compelling videos and innovative presentations to your experience section.
I need to fix this to include these are not designed and too amateur for recruitment companies and consultants. Re word slide if needed.
DEMO
Explain:
What is is/ how different from Li.com/ how links to user profile
Nothing to do with RL
Show: (owner level)
Training & certification
Management reports
Mention: (but not show)
Where job slots are managed for highly targted, scalabale advertising
Show:
Projects and explain workflow
Show:
Front end talent pool
Search across 347M members
Added filters
Saved searches/ update me/ similar profiles
121 and 12many InMails
RECRUITER SUMMARY
Recruiter is a recruitment platform designed for recruitment companies that consultants work from
Recruiter is your front office, your database is your back office
Platform is owned by the company: can re-assign licences
Dedicated support team – relationship manager, customer success, technical support
Centralised billing with bulk buy discounting
Full training leading to certification
Management reports – quantitative and qualitative
Job slots can be added – for targeted, flexible, scalable advertising
Project folders – for organisation and collaboration
Deep search of the 347M network
Search alerts – for efficiency and first mover advantage
100 InMail credits per month – individual and bulk mail
6 Steps To Building Your Recruiter Brand on LinkedIn – goes through profile tips, content & inmail tips in more detail: Include the following link in the chat box for them to download. https://business.linkedin.com/talent-solutions/c/14/12/build-your-personal-brand-on-linkedin
Webcast: promote next webcast