SlideShare uma empresa Scribd logo
1 de 16
30 Minute Crash Course:
Free vs. Paid Tools
on LinkedIn
#Staffing
#HiretoWin
Housekeeping Notes:
• Everyone on the line is muted by default. Please type
any questions into the chat box addressed to All
Panelists.
• Tweet about this webinar using #hiretowin.
• The presentation & recording will be sent via email
after the webinar.
Donatella Barone
Customer Education Consultant
3 topics being covered
Recent changes to LinkedIn.com
#Staffing
#HiretoWin
Live demo of the LinkedIn Recruiter Platform
Tips to better utilise what’s available for free
1
2
3
LinkedIn.com Changes
#Staffing
#HiretoWin
Visibility increased to 3rd degree connections
Introduction of a commercial usage limit
Capitalising on the Changes
Boolean Searching
6
Boolean Searching
AND finance AND accounting
OR finance OR accounting
NOT finance NOT accounting
“ ” finance AND “project manager”
() (manager OR director) AND (java OR C+)
Capitalising on the Changes
Profile Tips
Add a
professional photo
1
More likely to be
viewed if have photo
14x
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
3
Draft a
compelling summary
40 words or more – about you
Include keywords but not buzzwords
Write for your target audience
Add a company
overview & your
role specifics
More likely to be
viewed if have more
than 1 position listed
12x
4
Premium Accounts
• Personal upgrades offering same level of
network visibility as standard (free) accounts
with additional InMails.
Job Seeker
Job seekers
Business Plus Recruiter Lite
Business
enthusiasts
HR Generalists
in SMEs
Recruiter Demo
Questions
?
1. Download: 6 Steps to Building
Your Recruiter Brand on LinkedIn
2. Boolean Tips Sheet
Resources

Mais conteúdo relacionado

Destaque

Cleaning and disinfecting full-face masks
Cleaning and disinfecting full-face masksCleaning and disinfecting full-face masks
Cleaning and disinfecting full-face masksDräger
 
Announcing Haiku Deck For SlideShare
Announcing Haiku Deck For SlideShareAnnouncing Haiku Deck For SlideShare
Announcing Haiku Deck For SlideShareHaiku Deck
 
Tipos de prueba
Tipos de pruebaTipos de prueba
Tipos de pruebanvega2008
 
Brown bear minibook
Brown bear minibookBrown bear minibook
Brown bear minibookGCBA
 
How to Use Analytics on SlideShare
How to Use Analytics on SlideShareHow to Use Analytics on SlideShare
How to Use Analytics on SlideShareSlideShare
 
The very-hungry-caterpillar-1224994450325802-9
The very-hungry-caterpillar-1224994450325802-9The very-hungry-caterpillar-1224994450325802-9
The very-hungry-caterpillar-1224994450325802-9Julieth Gil Ardila
 
The 100 Leading Global Fintech Innovators 2015
The 100 Leading Global Fintech Innovators 2015 The 100 Leading Global Fintech Innovators 2015
The 100 Leading Global Fintech Innovators 2015 H2 Ventures
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideSlideShare
 
Your Cheat Seat To Success in the New B2B Public Relations
Your Cheat Seat To Success in the New B2B Public RelationsYour Cheat Seat To Success in the New B2B Public Relations
Your Cheat Seat To Success in the New B2B Public RelationsMarx Communications
 
Unternehmenskommunikation
UnternehmenskommunikationUnternehmenskommunikation
UnternehmenskommunikationSabine Hueber
 

Destaque (16)

Drager
DragerDrager
Drager
 
Boost
BoostBoost
Boost
 
Cleaning and disinfecting full-face masks
Cleaning and disinfecting full-face masksCleaning and disinfecting full-face masks
Cleaning and disinfecting full-face masks
 
[DE] DMS: Ist-Analyse und Auswertung von Analysen | Dr. Ulrich Kampffmeyer | ...
[DE] DMS: Ist-Analyse und Auswertung von Analysen | Dr. Ulrich Kampffmeyer | ...[DE] DMS: Ist-Analyse und Auswertung von Analysen | Dr. Ulrich Kampffmeyer | ...
[DE] DMS: Ist-Analyse und Auswertung von Analysen | Dr. Ulrich Kampffmeyer | ...
 
Announcing Haiku Deck For SlideShare
Announcing Haiku Deck For SlideShareAnnouncing Haiku Deck For SlideShare
Announcing Haiku Deck For SlideShare
 
Boost converter
Boost converterBoost converter
Boost converter
 
Tipos de prueba
Tipos de pruebaTipos de prueba
Tipos de prueba
 
Brown bear minibook
Brown bear minibookBrown bear minibook
Brown bear minibook
 
How to Use Analytics on SlideShare
How to Use Analytics on SlideShareHow to Use Analytics on SlideShare
How to Use Analytics on SlideShare
 
The very-hungry-caterpillar-1224994450325802-9
The very-hungry-caterpillar-1224994450325802-9The very-hungry-caterpillar-1224994450325802-9
The very-hungry-caterpillar-1224994450325802-9
 
The 100 Leading Global Fintech Innovators 2015
The 100 Leading Global Fintech Innovators 2015 The 100 Leading Global Fintech Innovators 2015
The 100 Leading Global Fintech Innovators 2015
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
Tipos de prueba
Tipos de pruebaTipos de prueba
Tipos de prueba
 
Your Cheat Seat To Success in the New B2B Public Relations
Your Cheat Seat To Success in the New B2B Public RelationsYour Cheat Seat To Success in the New B2B Public Relations
Your Cheat Seat To Success in the New B2B Public Relations
 
Self-Marketing im Web 2.0
Self-Marketing im Web 2.0Self-Marketing im Web 2.0
Self-Marketing im Web 2.0
 
Unternehmenskommunikation
UnternehmenskommunikationUnternehmenskommunikation
Unternehmenskommunikation
 

Semelhante a LinkedIn: Free vs paid presentation

45 minute crash course: Free vs. Paid Tools on LinkedIn
45 minute crash course: Free vs. Paid Tools on LinkedIn 45 minute crash course: Free vs. Paid Tools on LinkedIn
45 minute crash course: Free vs. Paid Tools on LinkedIn Black Marketing
 
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]LinkedIn Talent Solutions
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
2011 bruce bixler linked in highlights ahml 2012
2011 bruce bixler linked in highlights ahml 20122011 bruce bixler linked in highlights ahml 2012
2011 bruce bixler linked in highlights ahml 2012BRUCE Bixler
 
LinkedIn for Your Job Search
LinkedIn for Your Job Search LinkedIn for Your Job Search
LinkedIn for Your Job Search Bruce Bennett
 
LinkedIn for Your Job Search March 2024
LinkedIn for Your Job Search  March 2024LinkedIn for Your Job Search  March 2024
LinkedIn for Your Job Search March 2024Bruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
LinkedIn for Your Job Search February 2024
LinkedIn for Your Job Search February 2024LinkedIn for Your Job Search February 2024
LinkedIn for Your Job Search February 2024Bruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
LinkedIn for Your Job Search December 2023
LinkedIn for Your Job Search December 2023LinkedIn for Your Job Search December 2023
LinkedIn for Your Job Search December 2023Bruce Bennett
 
LinkedIn for Your Job Search in April 2024
LinkedIn for Your Job Search in April 2024LinkedIn for Your Job Search in April 2024
LinkedIn for Your Job Search in April 2024Bruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 
LinkedIn For Your Job Search
LinkedIn For Your Job SearchLinkedIn For Your Job Search
LinkedIn For Your Job SearchBruce Bennett
 
LinkedIn - More Than a Resume
LinkedIn - More Than a ResumeLinkedIn - More Than a Resume
LinkedIn - More Than a ResumeBruce Bennett
 
LinkedIn Charting Your Career
LinkedIn Charting Your CareerLinkedIn Charting Your Career
LinkedIn Charting Your CareerBruce Bennett
 
LinkedIn for Your Job Search January 2024
LinkedIn  for Your Job Search January 2024LinkedIn  for Your Job Search January 2024
LinkedIn for Your Job Search January 2024Bruce Bennett
 
LinkedIn Charting Your Career
LinkedIn Charting Your CareerLinkedIn Charting Your Career
LinkedIn Charting Your CareerBruce Bennett
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job SearchBruce Bennett
 

Semelhante a LinkedIn: Free vs paid presentation (20)

45 minute crash course: Free vs. Paid Tools on LinkedIn
45 minute crash course: Free vs. Paid Tools on LinkedIn 45 minute crash course: Free vs. Paid Tools on LinkedIn
45 minute crash course: Free vs. Paid Tools on LinkedIn
 
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]
45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
2011 bruce bixler linked in highlights ahml 2012
2011 bruce bixler linked in highlights ahml 20122011 bruce bixler linked in highlights ahml 2012
2011 bruce bixler linked in highlights ahml 2012
 
LinkedIn for Your Job Search
LinkedIn for Your Job Search LinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn for Your Job Search March 2024
LinkedIn for Your Job Search  March 2024LinkedIn for Your Job Search  March 2024
LinkedIn for Your Job Search March 2024
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn for Your Job Search February 2024
LinkedIn for Your Job Search February 2024LinkedIn for Your Job Search February 2024
LinkedIn for Your Job Search February 2024
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn for Your Job Search December 2023
LinkedIn for Your Job Search December 2023LinkedIn for Your Job Search December 2023
LinkedIn for Your Job Search December 2023
 
LinkedIn for Your Job Search in April 2024
LinkedIn for Your Job Search in April 2024LinkedIn for Your Job Search in April 2024
LinkedIn for Your Job Search in April 2024
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 
LinkedIn For Your Job Search
LinkedIn For Your Job SearchLinkedIn For Your Job Search
LinkedIn For Your Job Search
 
LinkedIn - More Than a Resume
LinkedIn - More Than a ResumeLinkedIn - More Than a Resume
LinkedIn - More Than a Resume
 
LinkedIn Charting Your Career
LinkedIn Charting Your CareerLinkedIn Charting Your Career
LinkedIn Charting Your Career
 
LinkedIn for Your Job Search January 2024
LinkedIn  for Your Job Search January 2024LinkedIn  for Your Job Search January 2024
LinkedIn for Your Job Search January 2024
 
LinkedIn Charting Your Career
LinkedIn Charting Your CareerLinkedIn Charting Your Career
LinkedIn Charting Your Career
 
LinkedIn for Your Job Search
LinkedIn for Your Job SearchLinkedIn for Your Job Search
LinkedIn for Your Job Search
 

Mais de LinkedIn Espana

Aprende a reclutar con LinkedIn para empresas de selección de personal
Aprende a reclutar con LinkedIn para empresas de selección de personalAprende a reclutar con LinkedIn para empresas de selección de personal
Aprende a reclutar con LinkedIn para empresas de selección de personalLinkedIn Espana
 
Aprende a Reclutar con LinkedIn
Aprende a Reclutar con LinkedInAprende a Reclutar con LinkedIn
Aprende a Reclutar con LinkedInLinkedIn Espana
 
¿Sabes usar los datos para la toma de decisiones?
¿Sabes usar los datos para la toma de decisiones?¿Sabes usar los datos para la toma de decisiones?
¿Sabes usar los datos para la toma de decisiones?LinkedIn Espana
 
¿Eres realmente un reclutador 2.0?
¿Eres realmente un reclutador 2.0?¿Eres realmente un reclutador 2.0?
¿Eres realmente un reclutador 2.0?LinkedIn Espana
 
Webcast o que são as linked in talent solutions
Webcast o que são as linked in talent solutionsWebcast o que são as linked in talent solutions
Webcast o que são as linked in talent solutionsLinkedIn Espana
 
Presentación qué es LinkedIn talent solutions
Presentación qué es LinkedIn talent solutionsPresentación qué es LinkedIn talent solutions
Presentación qué es LinkedIn talent solutionsLinkedIn Espana
 
Atrae a los mejores estudiantes a través de LinkedIn
Atrae a los mejores estudiantes a través de LinkedInAtrae a los mejores estudiantes a través de LinkedIn
Atrae a los mejores estudiantes a través de LinkedInLinkedIn Espana
 

Mais de LinkedIn Espana (9)

Webcast recruiter
Webcast recruiterWebcast recruiter
Webcast recruiter
 
LinkedIn para empresas
LinkedIn para empresasLinkedIn para empresas
LinkedIn para empresas
 
Aprende a reclutar con LinkedIn para empresas de selección de personal
Aprende a reclutar con LinkedIn para empresas de selección de personalAprende a reclutar con LinkedIn para empresas de selección de personal
Aprende a reclutar con LinkedIn para empresas de selección de personal
 
Aprende a Reclutar con LinkedIn
Aprende a Reclutar con LinkedInAprende a Reclutar con LinkedIn
Aprende a Reclutar con LinkedIn
 
¿Sabes usar los datos para la toma de decisiones?
¿Sabes usar los datos para la toma de decisiones?¿Sabes usar los datos para la toma de decisiones?
¿Sabes usar los datos para la toma de decisiones?
 
¿Eres realmente un reclutador 2.0?
¿Eres realmente un reclutador 2.0?¿Eres realmente un reclutador 2.0?
¿Eres realmente un reclutador 2.0?
 
Webcast o que são as linked in talent solutions
Webcast o que são as linked in talent solutionsWebcast o que são as linked in talent solutions
Webcast o que são as linked in talent solutions
 
Presentación qué es LinkedIn talent solutions
Presentación qué es LinkedIn talent solutionsPresentación qué es LinkedIn talent solutions
Presentación qué es LinkedIn talent solutions
 
Atrae a los mejores estudiantes a través de LinkedIn
Atrae a los mejores estudiantes a través de LinkedInAtrae a los mejores estudiantes a través de LinkedIn
Atrae a los mejores estudiantes a través de LinkedIn
 

Último

100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...hyt3577
 
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook  |  May 2, 2024Cleared Job Fair Handbook  |  May 2, 2024
Cleared Job Fair Handbook | May 2, 2024ClearedJobs.Net
 
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationHRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationRishik53
 
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In ArjanArjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjanparisharma5056
 
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceRecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceDavide Donghi
 
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)Delhi Call girls
 
Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationWebinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationPayScale, Inc.
 
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementMastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementBoundless HQ
 
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human ResourcesMercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resourcesmnavarrete3
 

Último (9)

100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
 
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook  |  May 2, 2024Cleared Job Fair Handbook  |  May 2, 2024
Cleared Job Fair Handbook | May 2, 2024
 
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationHRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socialization
 
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In ArjanArjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
 
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceRecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplace
 
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
 
Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationWebinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislation
 
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementMastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership Management
 
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human ResourcesMercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resources
 

LinkedIn: Free vs paid presentation

Notas do Editor

  1. Explaining the recent changes to searching on LinkedIn.com: Increased visibility and the Commercial Usage Limit Making the most of LinkedIn.com: Boolean searching and Profile tips Overview of the Recruiter Platform
  2. Visibility Increase: The network visibility for LinkedIn.com users has been increased from 2nd degree connections to now include 3rd degree connections. Recruiters can now search more deeply for free Increased member engagement on LinkedIn increases the opportunity for recruiters to engage with engage with members Commercial Usage Limit: A limit on the amount of searching members can do on LinkedIn.com in a calendar month. ‘Searching’ aggregating various types of search based activity Only impacting free members using LinkedIn.com for commercial purposes
  3. Give a glimpse into who you are and get people excited to learn more
  4. Give a glimpse into who you are and get people excited to learn more
  5. Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable
  6. Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Make the reader want to read more.
  7. Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (strategic, team player, creative) and focus on your career accomplishments.
  8. It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than 1 position listed. Illustrate your unique professional story and achievements by adding visuals like pictures, compelling videos and innovative presentations to your experience section.
  9. I need to fix this to include these are not designed and too amateur for recruitment companies and consultants. Re word slide if needed.
  10. DEMO Explain: What is is/ how different from Li.com/ how links to user profile Nothing to do with RL Show: (owner level) Training & certification Management reports Mention: (but not show) Where job slots are managed for highly targted, scalabale advertising Show: Projects and explain workflow Show: Front end talent pool Search across 347M members Added filters Saved searches/ update me/ similar profiles 121 and 12many InMails RECRUITER SUMMARY Recruiter is a recruitment platform designed for recruitment companies that consultants work from Recruiter is your front office, your database is your back office Platform is owned by the company: can re-assign licences Dedicated support team – relationship manager, customer success, technical support Centralised billing with bulk buy discounting Full training leading to certification Management reports – quantitative and qualitative Job slots can be added – for targeted, flexible, scalable advertising Project folders – for organisation and collaboration Deep search of the 347M network Search alerts – for efficiency and first mover advantage 100 InMail credits per month – individual and bulk mail
  11. 6 Steps To Building Your Recruiter Brand on LinkedIn – goes through profile tips, content & inmail tips in more detail: Include the following link in the chat box for them to download. https://business.linkedin.com/talent-solutions/c/14/12/build-your-personal-brand-on-linkedin Webcast: promote next webcast