Presentation at Design Friday @ MobilLab, Tallinn on the importance of user research in order not to fail building a digital product that doesn't fit the market and user needs. Presentation also address my personal design concepts and personal favourite or the most useful user research methods.

1. WHY YOU SHOULD TEST YOUR DESIGN
ON AT LEAST ONE USER
Liga Letina, UX Lead

2. NEXT APP FOR TRACKING YOUR EXPENSES
https://itunes.apple.com/us/app/next-for-iphone-track-your/id596366290?mt=8

3. … OBVIOUSLY DESIGNED BY A MALE DESIGNER OR TEAM…

4. “I can’t design without research
-Personal design approach

5. http://uxrave.com/post/8951834762/designing-for-ux-poster-by-mike-finch

6. http://www.slideshare.net/Centerline_Digital/ux-design-infographicslideshare

7. YOU

8. YOUR COLLEAGUE

9. GIRLFRIEND

10. MOM & DAD

11. RANDOM PERSON IN
CAFE

12. BASED ON
DATA

13. http://www.ux-lady.com/diy-user-personas/

14. “Have a research question& goal

16. “Ask the WHY questions without
leading leading the user

17. HOW MANY USERS SHOULD I TEST?
0 < 1 < 5< 10<15

18. “The ultimate user experience is
improved much more by 3 studies
with 5 users each than by a single
monster study with 15 users
-Jakob Nielsen
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

19. ITERATE
Mix Qualitative & Quantitative research

20. “Research is a team sport
-Quoting someone in UX field

21. MY FAVOURITE TOOLS

22. CARD SORTING & USER INTERVIEW

23. CARD SORTING

24. TREE TESTING
https://www.optimalworkshop.com/treejack

25. ON SITE USABILITY TESTING

26. WEB ANALYTICS - CLICK & MOUSE TRACKING & VISITOR RECORDINGS

28. two
hours
every
six
weeks
Everyone on
the team
should observe
user research,
regularly
and often.
It’s the best
way to make
sure a service
meets user
needs.
GovernmentDigitalServiceuserresearch.blog.gov.uk
http://govdesign.tumblr.com/post/142784324568/download-the-poster-two-hours-every-six-weeks

29. THANK YOU &
WELCOME TO UX RIGA 2017 - FEB 23RD 2017 Subscribe to get updates