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FALL/WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. FINAL | FRIDAY, JUNE 28, 2013
2 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. BRAND OVERVIEW ............................................................................. 3 SEASONAL DESIGN INSPIRATION ....................................................4 WINDOWS DELIVER 1 – JUNE-JULY................................................... 5 MEN’S DELIVERY 1 – JUNE-JULY .......................................................6 • Men’s Delivery 1 – Key Looks............................................................................. 7 • Men’s Delivery 1 – Overview.............................................................................. 8 • Men’s Delivery 1 – Hanging and Denim Shop............................................... 9 • Men’s Delivery 1 – Table.................................................................................... 10 WOMEN’S DELIVERY 1 – JUNE-JULY ............................................... 11 • Women’s Delivery 1 – Key Looks......................................................................12 • Women’s Delivery 1 – Overview.......................................................................13 • Women’s Delivery 1 – Hanging and Denim Shop........................................14 WINDOWS DELIVER 2 – JULY-AUGUST............................................15 MEN’S DELIVERY 2 – JULY-AUGUST ................................................17 • Men’s Delivery 2 – Key Looks...........................................................................18 • Men’s Delivery 2 – Overview............................................................................19 • Men’s Delivery 2 – Hanging and Denim Shop............................................20 WOMEN’S DELIVERY 2 – JULY-AUGUST ..........................................21 • Women’s Delivery 2 – Key Looks.................................................................... 22 • Women’s Delivery 2 – Overview..................................................................... 23 • Women’s Delivery 2 – Hanging and Denim Shop......................................24 • Women’s Delivery 2 – Table............................................................................. 25 WINDOWS DELIVER 3 – AUGUST-SEPTEMBER..............................26 MEN’S DELIVERY 3 – AUGUST-SEPTEMBER ...................................27 • Men’s Delivery 3 – Key Looks..........................................................................28 • Men’s Delivery 3 – Overview...........................................................................29 • Men’s Delivery 3 – Hanging and Denim Shop............................................30 • Men’s/Women’s Delivery 3 – Table.................................................................31 WOMEN’S DELIVERY 3 – AUGUST-SEPTEMBER ............................32 • Women’s Delivery 3 – Key Looks....................................................................33 • Women’s Delivery 3 – Overview.....................................................................34 • Women’s Delivery 3 – Hanging and Denim Shop......................................35 TABLE OF CONTENTS
3 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. LEVI’S® MADE & CRAFTED™ 140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Levi’s® Made and Crafted™ builds on this legacy by designing tomorrow's classics using today’s best materials and construction techniques. Here’s to the next 140 years. BRAND OVERVIEW
4 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. SEASONAL DESIGN INSPIRATION SEASONAL DESIGN INSPIRATION OUR RESEARCH FOR FALL WINTER 2013 BEGAN AT A JOURNEY’S END. A BREAK FROM BEING ON THE ROAD. WE FOUND A LAKE, LAKE HERON, A DRIVE NORTH OF BUSY, INDUSTRIAL DETROIT. WE SPENT A FEW DAYS THERE , INSPIRED BY THE COLORS OF THE LAKE , THE ROCKS, AND THE FIXED-UP SURROUNDINGS. WE WERE INTERESTED IN THE REFLECTIONS, THE STILLNESS OF THE WATER, THE LIGHT AND THE COLD. WE BUNDLED OURSELVES UP IN BLANKETS THAT WE HAD BOUGHT AT THE ROSE BOWL, AND SKETCHED BY THE FIRE OF OUR LOG CABIN. WE WERE INSPIRED B Y THE LAYERS ONE NEEDS FOR THIS LANDSCAPE, THE TEXTURES OF THE WOOLEN BLANKET AND KNIT AND THE PERFORMANCE OF COTTON OUTER LAYERS. AMERICAN LANDSCAPE AND ADVENTURE CONTINUE TO GIVE US THE SETTING AND PLAYGROUND FOR LEVI’S® MADE AND CRAFTED™ COLLECTIONS, EVEN IN THE QUIETEST SPOTS.
5 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 1 WINDOWS DELIVERY 1 JUNE-JULY Obsession to details is the focal point for this window, we zoom into the fine details we go though to create a big impact. Window A • Five asymmetric photographs printed on plywood are hanging, turning freely, highlighting blown up photos of sundries/ hardware. • Each panel hangs via Hemp rope allowing the panels to turn. • Centered, a men's top layered with a Tshirt create a full styled look. • Copy centered upon the glass, speak toward obsession, anchored below, our Made & Crafted logo. Window B • Five asymmetric photographs printed on plywood are hanging, turning freely, highlighting blown up photos of construction details. • Each panel hangs via Hemp rope allowing the panels to turn. • Centered, women's layered garments create a full head to toe styled look. • Copy centered upon the glass, speak toward obsession, anchored below with, Made & Crafted logo.
6 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – JUNE-JULY MEN’S DELIVERY 1 JUNE-JULY PRODUCT FOCUS BUILDING OUR FOUNDATION Our latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes PUSHING SIGNATURE FURTHER • Adding color to our most loved 5-pocket fit. Tack: Rosewood Selvage, Stormy Sea Selvage, Cinder • Exploding our signature wovens and knits with prints and patterns. • Updating and reworking our leather jackets .
7 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – KEY LOOKS MEN’S DELIVERY 1 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
8 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – OVERVIEW MEN’S DELIVERY 1 OVERVIEW • Delivery 1 lays the foundation for the season by introducing our signature pieces updated with color and pattern. • Use hang-bars to tell outfit and color stories. • Ground the men’s section with a fit destination for bottoms (denim and chino) and core tops. Keep like styles together for ease of shopping. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
9 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – HANGING AND DENIM SHOP MEN’S DELIVERY 1 – HANGING AND DENIM SHOP
10 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – TABLE MEN’S DELIVERY 1 TABLE The table will highlight the 5 pocket denim (Tack) in range of colors. Use tops and outerwear to complement the range of colors.
11 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – JUNE-JULY WOMEN’S DELIVERY 1 JUNE-JULY PRODUCT FOCUS BUILDING OUR FOUNDATION Our latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes PUSHING SIGNATURE FURTHER • Adding color to our most loved 5-pocket fit. Empire: Rosewood Overdye, Golden Spice • Updating and reworking our leather jackets
12 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – KEY LOOKS WOMEN’S DELIVERY 1 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
13 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – OVERVIEW WOMEN’S DELIVERY 1 OVERVIEW • Delivery 1 lays the foundation for the season by introducing our signature pieces updated with color, pattern and luxurious fabrications. • Use hang-bars to tell outfit and color stories. • Ground the women’s section with a fit destination for bottoms (denim and chino). Keep like styles together for ease of shopping. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
14 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP
15 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 2 WINDOWS DELIVERY 2 JULY-AUGUST Print and pattern is blown up big and bold, making this window all about the first impression this collection delivers. Window A • Blown up huge, men's camouflage photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Men's head to toe style featuring the camouflage jacket • Copy centered upon the glass, speak toward our pattern, anchored below with our Made & Crafted logo. Window B • Blown up huge, women's jacquard photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Women's head to toe style featuring the jacquard print. • Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.
16 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 2 / ALTERNATE DELIVERY WINDOWS DELIVERY 2 JULY-AUGUST ALTERNATE DELIVERY ALTERNATE DELIVERIES Window A • Blown up huge, men's woven T-shirt photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Men's head to toe style featuring the woven T-shirt • Copy centered upon the glass, speak toward our pattern, anchored below with our Made & Crafted logo. Window B • Blown up huge, women's shuffle shirt photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Women's head to toe style featuring the shuffle shirt. • Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.
17 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – JULY-AUGUST MEN’S DELIVERY 2 JULY- AUGUST PRODUCT FOCUS INTRODUCING NEW FITS, STYLES, AND SILHOUETTES • New woven shirt silhouettes. • New Needles fit. DEVELOPING THE MOST INTERESTING FABRICS WITH THE BEST MILLS IN THE WORLD • Prints and patterns: Blanket stripes, camo's and plaids — inspired by American outdoor tradition. • Premium fabrics: Waxed cotton, wool blanket linings, leathers and wool. AGGRESSIVELY RECRAFTING OUR SIGNATURE ITEMS • New fabrics and finishes for the Ruler, Spoke and Tack.
18 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – KEY LOOKS MEN’S DELIVERY 2 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
19 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – OVERVIEW MEN’S DELIVERY 2 OVERVIEW • Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes. • Use hang-bars to tell outfit and color stories. Focus for this delivery is a mix of print and pattern. • Ground the men’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Ruler, Spoke and Tack. • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous delivery throughout the section. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
20 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – HANGING AND DENIM SHOP MEN’S DELIVERY 2 – HANGING AND DENIM SHOP
21 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – JULY-AUGUST WOMEN’S DELIVERY 2 JULY- AUGUST PRODUCT FOCUS INTRODUCING NEW FITS, STYLES, AND SILHOUETTES • Proportions and volume in dresses and outerwear. • New Beau Boyfriend fit. DEVELOPING THE MOST INTERESTING FABRICS WITH THE BEST MILLS IN THE WORLD • Luxurious fabrics: Pins (Bronze Brown Moleskin), Haven Cardigan (Indigo Boucle). AGGRESSIVELY RECRAFTING OUR SIGNATURE ITEMS • New fabrics and finishes for the Pins, Empire and Slim Chino.
22 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – KEY LOOKS WOMEN’S DELIVERY 2 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
23 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – OVERVIEW WOMEN’S DELIVERY 2 OVERVIEW • Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes. • Use hang-bars to tell outfit and color stories. • Focus for this delivery is a mix of proportion and volume in dresses and outerwear. • Ground the women’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Pins, Empire and Slim Chino. • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous delivery throughout the section. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
24 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP
25 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – TABLE WOMEN’S DELIVERY 2 – TABLE The table for Delivery 2 is a women’s table focused on building an outfit around new finishes of the Empire Skinny. Highlight accessories, sweaters and outerwear to tell a complete head-to- toe look.
26 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 3 WINDOWS DELIVERY 3 AUGUST- SEPTEMBER Natural indigo dying, it's time, care, and variations are the focus within the final delivery windows. Window A • Narrow individual panels of sheer translucent fabric printed with various patterns from the collection hang freely. • Antique brass and white washed oak trapeze bars hang from the ceiling featuring an array of indigo shirts. • Our Made & Crafted logo centered at the base of the window. Window B • Narrow individual panels of sheer translucent fabric printed with various patterns from the collection hang freely. • Antique brass and white washed oak trapeze bars hang from the ceiling featuring a indigo dyed jean. • Copy centered upon the glass, speaks toward the indigo process, anchored below, our Made & Crafted logo.
27 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – AUGUST-SEPTEMBER MEN’S DELIVERY 3 AUGUST- SEPTEMBER PRODUCT FOCUS Show off where we come from and where we can take it. We invented the denim/indigo game and we are still the best at it. • Our fit platform (Tack/Ruler/ Needles/Shuttle). • Explorations in indigo and denim. • Denim Shirt (Indigo). • Bomber Jacket (Indigo Twill). • Drill Chino (Indigo Wool).
28 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – KEY LOOKS MEN’S DELIVERY 3 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
29 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – OVERVIEW MEN’S DELIVERY 3 OVERVIEW • Delivery 3 explores indigo and denim in new silhouettes and fabrications. • Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and pattern. • Ground the men’s section with a fit destination for bottoms (denim and chino). • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
30 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – HANGING AND DENIM SHOP MEN’S DELIVERY 3 – HANGING AND DENIM SHOP
31 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. MEN’S/WOMEN’S DELIVERY 3 – TABLE MEN’S / WOMEN’S DELIVERY 3 – TABLE
32 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – JULY-AUGUST WOMEN’S DELIVERY 3 AUGUST- SEPTEMBER PRODUCT FOCUS Show off where we come from and where we can take it. We invented the denim/indigo game and we are still the best at it. • Explorations in indigo and denim. • Denim Motto Jacket (Denim). • Thick As Thieves Coat (Indigo Boucle). • Pleated Denim Dress (Denim).
33 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – KEY LOOKS WOMEN’S DELIVERY 3 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
34 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – OVERVIEW WOMEN’S DELIVERY 3 OVERVIEW • Delivery 3 explores indigo and denim in new silhouettes and fabrications. • Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and texture. • Ground the women’s section with a fit destination for bottoms (denim and chino). • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
35 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | © 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP
confidential & proprietary | Š 2013 LEVI STRAUSS & CO.

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S3 2013 lmc_rig_wis_lowres

  • 1. FALL/WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. FINAL | FRIDAY, JUNE 28, 2013
  • 2. 2 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. BRAND OVERVIEW ............................................................................. 3 SEASONAL DESIGN INSPIRATION ....................................................4 WINDOWS DELIVER 1 – JUNE-JULY................................................... 5 MEN’S DELIVERY 1 – JUNE-JULY .......................................................6 • Men’s Delivery 1 – Key Looks............................................................................. 7 • Men’s Delivery 1 – Overview.............................................................................. 8 • Men’s Delivery 1 – Hanging and Denim Shop............................................... 9 • Men’s Delivery 1 – Table.................................................................................... 10 WOMEN’S DELIVERY 1 – JUNE-JULY ............................................... 11 • Women’s Delivery 1 – Key Looks......................................................................12 • Women’s Delivery 1 – Overview.......................................................................13 • Women’s Delivery 1 – Hanging and Denim Shop........................................14 WINDOWS DELIVER 2 – JULY-AUGUST............................................15 MEN’S DELIVERY 2 – JULY-AUGUST ................................................17 • Men’s Delivery 2 – Key Looks...........................................................................18 • Men’s Delivery 2 – Overview............................................................................19 • Men’s Delivery 2 – Hanging and Denim Shop............................................20 WOMEN’S DELIVERY 2 – JULY-AUGUST ..........................................21 • Women’s Delivery 2 – Key Looks.................................................................... 22 • Women’s Delivery 2 – Overview..................................................................... 23 • Women’s Delivery 2 – Hanging and Denim Shop......................................24 • Women’s Delivery 2 – Table............................................................................. 25 WINDOWS DELIVER 3 – AUGUST-SEPTEMBER..............................26 MEN’S DELIVERY 3 – AUGUST-SEPTEMBER ...................................27 • Men’s Delivery 3 – Key Looks..........................................................................28 • Men’s Delivery 3 – Overview...........................................................................29 • Men’s Delivery 3 – Hanging and Denim Shop............................................30 • Men’s/Women’s Delivery 3 – Table.................................................................31 WOMEN’S DELIVERY 3 – AUGUST-SEPTEMBER ............................32 • Women’s Delivery 3 – Key Looks....................................................................33 • Women’s Delivery 3 – Overview.....................................................................34 • Women’s Delivery 3 – Hanging and Denim Shop......................................35 TABLE OF CONTENTS
  • 3. 3 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. LEVI’SÂŽ MADE & CRAFTED™ 140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Levi’sÂŽ Made and Crafted™ builds on this legacy by designing tomorrow's classics using today’s best materials and construction techniques. Here’s to the next 140 years. BRAND OVERVIEW
  • 4. 4 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. SEASONAL DESIGN INSPIRATION SEASONAL DESIGN INSPIRATION OUR RESEARCH FOR FALL WINTER 2013 BEGAN AT A JOURNEY’S END. A BREAK FROM BEING ON THE ROAD. WE FOUND A LAKE, LAKE HERON, A DRIVE NORTH OF BUSY, INDUSTRIAL DETROIT. WE SPENT A FEW DAYS THERE , INSPIRED BY THE COLORS OF THE LAKE , THE ROCKS, AND THE FIXED-UP SURROUNDINGS. WE WERE INTERESTED IN THE REFLECTIONS, THE STILLNESS OF THE WATER, THE LIGHT AND THE COLD. WE BUNDLED OURSELVES UP IN BLANKETS THAT WE HAD BOUGHT AT THE ROSE BOWL, AND SKETCHED BY THE FIRE OF OUR LOG CABIN. WE WERE INSPIRED B Y THE LAYERS ONE NEEDS FOR THIS LANDSCAPE, THE TEXTURES OF THE WOOLEN BLANKET AND KNIT AND THE PERFORMANCE OF COTTON OUTER LAYERS. AMERICAN LANDSCAPE AND ADVENTURE CONTINUE TO GIVE US THE SETTING AND PLAYGROUND FOR LEVI’SÂŽ MADE AND CRAFTED™ COLLECTIONS, EVEN IN THE QUIETEST SPOTS.
  • 5. 5 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 1 WINDOWS DELIVERY 1 JUNE-JULY Obsession to details is the focal point for this window, we zoom into the fine details we go though to create a big impact. Window A • Five asymmetric photographs printed on plywood are hanging, turning freely, highlighting blown up photos of sundries/ hardware. • Each panel hangs via Hemp rope allowing the panels to turn. • Centered, a men's top layered with a Tshirt create a full styled look. • Copy centered upon the glass, speak toward obsession, anchored below, our Made & Crafted logo. Window B • Five asymmetric photographs printed on plywood are hanging, turning freely, highlighting blown up photos of construction details. • Each panel hangs via Hemp rope allowing the panels to turn. • Centered, women's layered garments create a full head to toe styled look. • Copy centered upon the glass, speak toward obsession, anchored below with, Made & Crafted logo.
  • 6. 6 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – JUNE-JULY MEN’S DELIVERY 1 JUNE-JULY PRODUCT FOCUS BUILDING OUR FOUNDATION Our latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes PUSHING SIGNATURE FURTHER • Adding color to our most loved 5-pocket fit. Tack: Rosewood Selvage, Stormy Sea Selvage, Cinder • Exploding our signature wovens and knits with prints and patterns. • Updating and reworking our leather jackets .
  • 7. 7 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – KEY LOOKS MEN’S DELIVERY 1 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 8. 8 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – OVERVIEW MEN’S DELIVERY 1 OVERVIEW • Delivery 1 lays the foundation for the season by introducing our signature pieces updated with color and pattern. • Use hang-bars to tell outfit and color stories. • Ground the men’s section with a fit destination for bottoms (denim and chino) and core tops. Keep like styles together for ease of shopping. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 9. 9 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – HANGING AND DENIM SHOP MEN’S DELIVERY 1 – HANGING AND DENIM SHOP
  • 10. 10 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 1 – TABLE MEN’S DELIVERY 1 TABLE The table will highlight the 5 pocket denim (Tack) in range of colors. Use tops and outerwear to complement the range of colors.
  • 11. 11 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – JUNE-JULY WOMEN’S DELIVERY 1 JUNE-JULY PRODUCT FOCUS BUILDING OUR FOUNDATION Our latest take on Levi's Made & Crafted's signature items – recrafted versions of classic American silhouettes PUSHING SIGNATURE FURTHER • Adding color to our most loved 5-pocket fit. Empire: Rosewood Overdye, Golden Spice • Updating and reworking our leather jackets
  • 12. 12 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – KEY LOOKS WOMEN’S DELIVERY 1 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 13. 13 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – OVERVIEW WOMEN’S DELIVERY 1 OVERVIEW • Delivery 1 lays the foundation for the season by introducing our signature pieces updated with color, pattern and luxurious fabrications. • Use hang-bars to tell outfit and color stories. • Ground the women’s section with a fit destination for bottoms (denim and chino). Keep like styles together for ease of shopping. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 14. 14 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP
  • 15. 15 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 2 WINDOWS DELIVERY 2 JULY-AUGUST Print and pattern is blown up big and bold, making this window all about the first impression this collection delivers. Window A • Blown up huge, men's camouflage photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Men's head to toe style featuring the camouflage jacket • Copy centered upon the glass, speak toward our pattern, anchored below with our Made & Crafted logo. Window B • Blown up huge, women's jacquard photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Women's head to toe style featuring the jacquard print. • Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.
  • 16. 16 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 2 / ALTERNATE DELIVERY WINDOWS DELIVERY 2 JULY-AUGUST ALTERNATE DELIVERY ALTERNATE DELIVERIES Window A • Blown up huge, men's woven T-shirt photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Men's head to toe style featuring the woven T-shirt • Copy centered upon the glass, speak toward our pattern, anchored below with our Made & Crafted logo. Window B • Blown up huge, women's shuffle shirt photography stretched upon canvas onto a wood frame, has been given an added detail with notches taken from all four sides. • Women's head to toe style featuring the shuffle shirt. • Copy centered upon the glass, speak toward pattern, anchored below, our Made & Crafted logo.
  • 17. 17 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – JULY-AUGUST MEN’S DELIVERY 2 JULY- AUGUST PRODUCT FOCUS INTRODUCING NEW FITS, STYLES, AND SILHOUETTES • New woven shirt silhouettes. • New Needles fit. DEVELOPING THE MOST INTERESTING FABRICS WITH THE BEST MILLS IN THE WORLD • Prints and patterns: Blanket stripes, camo's and plaids — inspired by American outdoor tradition. • Premium fabrics: Waxed cotton, wool blanket linings, leathers and wool. AGGRESSIVELY RECRAFTING OUR SIGNATURE ITEMS • New fabrics and finishes for the Ruler, Spoke and Tack.
  • 18. 18 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – KEY LOOKS MEN’S DELIVERY 2 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 19. 19 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – OVERVIEW MEN’S DELIVERY 2 OVERVIEW • Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes. • Use hang-bars to tell outfit and color stories. Focus for this delivery is a mix of print and pattern. • Ground the men’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Ruler, Spoke and Tack. • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous delivery throughout the section. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 20. 20 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 2 – HANGING AND DENIM SHOP MEN’S DELIVERY 2 – HANGING AND DENIM SHOP
  • 21. 21 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – JULY-AUGUST WOMEN’S DELIVERY 2 JULY- AUGUST PRODUCT FOCUS INTRODUCING NEW FITS, STYLES, AND SILHOUETTES • Proportions and volume in dresses and outerwear. • New Beau Boyfriend fit. DEVELOPING THE MOST INTERESTING FABRICS WITH THE BEST MILLS IN THE WORLD • Luxurious fabrics: Pins (Bronze Brown Moleskin), Haven Cardigan (Indigo Boucle). AGGRESSIVELY RECRAFTING OUR SIGNATURE ITEMS • New fabrics and finishes for the Pins, Empire and Slim Chino.
  • 22. 22 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – KEY LOOKS WOMEN’S DELIVERY 2 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 23. 23 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – OVERVIEW WOMEN’S DELIVERY 2 OVERVIEW • Delivery 2 layers on the base foundation introducing new fits, styles and silhouettes. • Use hang-bars to tell outfit and color stories. • Focus for this delivery is a mix of proportion and volume in dresses and outerwear. • Ground the women’s section with a fit destination for bottoms (denim and chino), introducing new fabrics and finishes in the Pins, Empire and Slim Chino. • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous delivery throughout the section. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 24. 24 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP
  • 25. 25 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 2 – TABLE WOMEN’S DELIVERY 2 – TABLE The table for Delivery 2 is a women’s table focused on building an outfit around new finishes of the Empire Skinny. Highlight accessories, sweaters and outerwear to tell a complete head-to- toe look.
  • 26. 26 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. Window A Window B WINDOWS – DELIVERY 3 WINDOWS DELIVERY 3 AUGUST- SEPTEMBER Natural indigo dying, it's time, care, and variations are the focus within the final delivery windows. Window A • Narrow individual panels of sheer translucent fabric printed with various patterns from the collection hang freely. • Antique brass and white washed oak trapeze bars hang from the ceiling featuring an array of indigo shirts. • Our Made & Crafted logo centered at the base of the window. Window B • Narrow individual panels of sheer translucent fabric printed with various patterns from the collection hang freely. • Antique brass and white washed oak trapeze bars hang from the ceiling featuring a indigo dyed jean. • Copy centered upon the glass, speaks toward the indigo process, anchored below, our Made & Crafted logo.
  • 27. 27 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – AUGUST-SEPTEMBER MEN’S DELIVERY 3 AUGUST- SEPTEMBER PRODUCT FOCUS Show off where we come from and where we can take it. We invented the denim/indigo game and we are still the best at it. • Our fit platform (Tack/Ruler/ Needles/Shuttle). • Explorations in indigo and denim. • Denim Shirt (Indigo). • Bomber Jacket (Indigo Twill). • Drill Chino (Indigo Wool).
  • 28. 28 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – KEY LOOKS MEN’S DELIVERY 3 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 29. 29 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – OVERVIEW MEN’S DELIVERY 3 OVERVIEW • Delivery 3 explores indigo and denim in new silhouettes and fabrications. • Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and pattern. • Ground the men’s section with a fit destination for bottoms (denim and chino). • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 30. 30 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S DELIVERY 3 – HANGING AND DENIM SHOP MEN’S DELIVERY 3 – HANGING AND DENIM SHOP
  • 31. 31 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. MEN’S/WOMEN’S DELIVERY 3 – TABLE MEN’S / WOMEN’S DELIVERY 3 – TABLE
  • 32. 32 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – JULY-AUGUST WOMEN’S DELIVERY 3 AUGUST- SEPTEMBER PRODUCT FOCUS Show off where we come from and where we can take it. We invented the denim/indigo game and we are still the best at it. • Explorations in indigo and denim. • Denim Motto Jacket (Denim). • Thick As Thieves Coat (Indigo Boucle). • Pleated Denim Dress (Denim).
  • 33. 33 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – KEY LOOKS WOMEN’S DELIVERY 3 – KEY LOOKS • In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or feature important pieces in the collection. • Key looks can be showcased on a mannequin, a face-out or a feature wall. • Always reference the directive or Fall/Winter 2013 Look Book for key looks.
  • 34. 34 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – OVERVIEW WOMEN’S DELIVERY 3 OVERVIEW • Delivery 3 explores indigo and denim in new silhouettes and fabrications. • Use hang-bars to tell outfit and color stories. Focus for this delivery is indigo with bright hits of color and texture. • Ground the women’s section with a fit destination for bottoms (denim and chino). • Keep like fits together for ease of shopping. • Disperse carry-over styles from the previous deliveries throughout section and/or move to secondary positions if space permits. • Ensure complete size runs are out on floor. • Use upper cabinets to highlight accessories and props. • Use frames to display seasonal imagery.
  • 35. 35 FALL / WINTER 2013 SEASONAL RIG confidential & proprietary | Š 2013 LEVI STRAUSS & CO. WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP
  • 36. confidential & proprietary | Š 2013 LEVI STRAUSS & CO.