What you don't know about SEO CAN hurt you
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Slides from the Seminar of the same name.
![Agenda ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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What you don't know about SEO CAN hurt you
- 1. What you think you know about SEO can hurt you Hosted by Leading Results
- 12. White hat vs. black hat SEO
- 35. Strategy #2: Not too hard, not too soft, just right
- 37. Strategy #3: Establish/leverage a beachhead
Notas do Editor
- Required Slide Enter the course number and title for your session on this slide. In the subtitle area, enter your presenter name. As you go through each slide, please enter custom session text for each bullet that is listed in blue font and then change the text to black font; or delete the bullet altogether. It’s a good idea to state the title of your session early and remind participants of any prerequisites, experience level, or other issues that might limit the session’s applicability for anyone. That way, participants can leave early to find a more appropriate session. Tips for Capitalization and Punctuation for all slides: Slide titles should be Title case – Every Major Word is Capitalized. Slide bullets can either be title case or sentence case. With sentence case, you punctuate the bullet like you would punctuate a sentence, capitalizing only proper names or titles. Construct all of your bullets consistently. If one bullet is a complete sentence, all bullets should be complete sentences. Alternately, all bullets could be phrases. Use periods with bullets only if the bullet is a complete sentence. The most important thing to remember is that you be consistent in your capitalization and punctuation. Ideally, you would be consistent across all slides, but at a minimum, use consistent capitalization and punctuation on any given slide.
- Sometimes “old” marketing is referred to as outbound marketing. Inbound marketing uses many the tools we think of when we think of social media marketing
- Since we are going to be talking about marketing today, let’s start with a common definition. Here is the definition of marketing that we will be using today. It’s really that simple. If you want a slightly more complex definition, we can say that marketing is getting someone with a specific need to know, like, trust, do business with, and refer you. The bottom line is people want to do business with people they like. In order to like you they have to know you and trust you. This definition to drive everything we do in our marketing. If you have a million dollar marketing budget, you can buy some Know, Like, and Trust. I’m going to go out on a limb and assume that most of the people on this call don’t have that kind of marketing budget, so in order to be effective we must be more systematic in how we approach marketing. So lets talk about a few fundamentals that go into creating a marketing system.
- Recommended Slide A good introduction piques interest, sets expectations, and answers the question, “What’s in it for me?” Use this slide if you have particular issue(s) you need to cover about your session such as introducing guest speakers or roundtable participants, reminding participants of prerequisites or advanced content, explaining that this session is part of a multi-part session, explaining how you want to handle questions, etc. Alternately, you can use your Title slide or Learning Objectives slide for this purpose (and delete this Introduction slide). You can change the title from “Introduction” to something that better suits your slide content or delete this slide altogether. Remember sessions are short in length so introductions should be brief and cover only information pertinent to the presentation. Example: For a session about Crystal Report design, it might be relevant to describe a presenters’ consulting experience, but their Microsoft Certification is probably not relevant.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Optional slide You can include this slide if it would be helpful to define terms or explain basic concepts before getting into the details of your session: If different attendees tend to use different terminology for the same concept or activity, defining the term(s) that you will use or terms that are used in the software can help get everyone on the same page. If you find yourself referring to the same concept or term repeatedly throughout your presentation, it would probably be helpful to define/describe it early on in your session. If you plan to cover intermediate or advanced concepts during your session, you might want to establish a foundation during the early part of your session by briefly describing underlying concept(s) first (if you can do so briefly). Careful: If this session is classified as an intermediate or advanced session, be careful not to spend too much time on basic concepts and terms, which could frustrate your intermediate/advanced audience.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Optional slide You can include this slide if it would be helpful to define terms or explain basic concepts before getting into the details of your session: If different attendees tend to use different terminology for the same concept or activity, defining the term(s) that you will use or terms that are used in the software can help get everyone on the same page. If you find yourself referring to the same concept or term repeatedly throughout your presentation, it would probably be helpful to define/describe it early on in your session. If you plan to cover intermediate or advanced concepts during your session, you might want to establish a foundation during the early part of your session by briefly describing underlying concept(s) first (if you can do so briefly). Careful: If this session is classified as an intermediate or advanced session, be careful not to spend too much time on basic concepts and terms, which could frustrate your intermediate/advanced audience.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.
- Required Slide (One Slide per Main Topic) At least one content slide is required unless your entire session is taught from within the software. Insert a new title on each content slide that you use in your presentation – something specific to the information you want to speak about when this slide is on the screen. Ideally, you will have one content slide for each of your major session topics and use this slide to transition to that topic or as an intro/transition to introduce the next feature you will demonstrate in the software.