SlideShare uma empresa Scribd logo

Social Strategy

•
•
L
LStephensPR

This document outlines how to develop an award-winning social media program, using Lynn University's #lynndebate as a case study. It discusses setting goals and focusing on the target audience, optimizing existing platforms and launching new ones to popularize #lynndebate, recruiting student storytellers and creating engaging content across various social media platforms. Metrics showed #lynndebate trending highly on Twitter and large increases in key metrics like Facebook impressions and photos shared on Instagram. The key takeaways emphasize setting goals, engaging audiences, measuring results, and adapting strategies.

NegóciosTecnologia
1 de 9
Baixar para ler offline
SOCIAL STRATEGY How to develop an award-winning social media program Tuesday, May 7, 2013
Tuesday, May 7, 2013
ACTION PLANS Be smart, stylish & authentic • Who? • What? • When? • Where? • Why? • How? Tuesday, May 7, 2013
AWARD-WINNING SOCIAL MEDIA PROGRAM • #43 in nation • #4 in Florida behind UF, UM and Full Sail University • Integrated social media strategies into the #lynndebate Tuesday, May 7, 2013
• Optimized existing and launched new platforms • Popularized #lynndebate • Worked with Google, foursquare andTwitter directly • Recruited Student Storytellers • Social Media Lounge #lynndebate goes social Tuesday, May 7, 2013
SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,450+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 180 posts Tuesday, May 7, 2013
TWITTER #lynndebate was trending top 3 nationwide and top 5 worldwide Tuesday, May 7, 2013
KEYTAKEAWAYS • Set strategic goals • Focus on your target audience • Create engaging multimedia content • Post often, but not too much • Stay atop of trends • Measure, change, measure Tuesday, May 7, 2013
Follow Laura @LStephensPR Tuesday, May 7, 2013

Recomendados

OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...
OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...
OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...SocialMedia.org
 
Employee engagement from internal events, presented by Joe Schaeffer
Employee engagement from internal events, presented by Joe SchaefferEmployee engagement from internal events, presented by Joe Schaeffer
Employee engagement from internal events, presented by Joe SchaefferSocialMedia.org
 
Twitter Training
Twitter TrainingTwitter Training
Twitter Trainingmeganpennellscuk
 
Valentine's Day Social Media Campaign
Valentine's Day Social Media CampaignValentine's Day Social Media Campaign
Valentine's Day Social Media CampaignTiffany Lan
 
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...GardenBloggersConference
 
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost SalesIndie Business Network
 
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...Riyad Shahir Ahmed Husain
 
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013Michelle Stinson Ross
 

Recomendados

OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...
OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...
OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...SocialMedia.org
 
Employee engagement from internal events, presented by Joe Schaeffer
Employee engagement from internal events, presented by Joe SchaefferEmployee engagement from internal events, presented by Joe Schaeffer
Employee engagement from internal events, presented by Joe SchaefferSocialMedia.org
 
Twitter Training
Twitter TrainingTwitter Training
Twitter Trainingmeganpennellscuk
 
Valentine's Day Social Media Campaign
Valentine's Day Social Media CampaignValentine's Day Social Media Campaign
Valentine's Day Social Media CampaignTiffany Lan
 
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...GardenBloggersConference
 
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost SalesIndie Business Network
 
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...
Social Media & Easy Marketing for Startups by Riyad Husain @ The Startup Bash...Riyad Shahir Ahmed Husain
 
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013
Twitter Chats and Google+ Hangouts on Air for SES San Francisco 2013Michelle Stinson Ross
 
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Doyle Buehler
 
Hangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitterHangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitterAngela Mondor
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
Dream Job Welcome powerpoint
Dream Job Welcome powerpointDream Job Welcome powerpoint
Dream Job Welcome powerpointUW Professional & Continuing Education
 
How to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessHow to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessArik Hanson
 
Social Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsSocial Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsAli Mirza
 
Social Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatSocial Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatJohn Roland, MDiv, MBA
 
Twitter Presentation
Twitter PresentationTwitter Presentation
Twitter Presentationmeganherweyer
 
Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2Shane Gibson
 
Social media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's viewSocial media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's viewNWCSU
 
Social Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne HeerinkSocial Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne HeerinkSOCIAL.INC
 
Managing a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoManaging a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoSocialMedia.org
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
Ted talk
Ted talk Ted talk
Ted talk Jasmine Curry
 
2012 feb startup meetup opening slides
2012 feb startup meetup opening slides2012 feb startup meetup opening slides
2012 feb startup meetup opening slidesBrian Tsuchiya StartUpGuru
 
Going Digital-First in Your Newsroom
Going Digital-First in Your NewsroomGoing Digital-First in Your Newsroom
Going Digital-First in Your NewsroomSteve Buttry
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyGerris
 
Marketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wpMarketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wpWorkforce BluePrint
 
Chipotle
Chipotle Chipotle
Chipotle Catherine Rudd
 
Social platforms
Social platforms Social platforms
Social platforms LStephensPR
 
Using social media
Using social mediaUsing social media
Using social mediaLStephensPR
 

Mais conteúdo relacionado

Mais procurados

Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Doyle Buehler
 
Hangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitterHangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitterAngela Mondor
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
How to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessHow to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessArik Hanson
 
Social Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsSocial Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsAli Mirza
 
Social Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatSocial Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatJohn Roland, MDiv, MBA
 
Twitter Presentation
Twitter PresentationTwitter Presentation
Twitter Presentationmeganherweyer
 
Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2Shane Gibson
 
Social media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's viewSocial media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's viewNWCSU
 
Social Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne HeerinkSocial Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne HeerinkSOCIAL.INC
 
Managing a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoManaging a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoSocialMedia.org
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
Going Digital-First in Your Newsroom
Going Digital-First in Your NewsroomGoing Digital-First in Your Newsroom
Going Digital-First in Your NewsroomSteve Buttry
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyGerris
 
Marketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wpMarketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wpWorkforce BluePrint
 

Mais procurados (20)

Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...
 
Hangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitterHangout With Geeky Girl - Engaging on twitter
Hangout With Geeky Girl - Engaging on twitter
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
Dream Job Welcome powerpoint
Dream Job Welcome powerpointDream Job Welcome powerpoint
Dream Job Welcome powerpoint
 
How to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessHow to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of Less
 
Social Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsSocial Media And FREE Hacks For Startups
Social Media And FREE Hacks For Startups
 
Social Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreatSocial Media presentation to the Rethinking Leading retreat
Social Media presentation to the Rethinking Leading retreat
 
Twitter Presentation
Twitter PresentationTwitter Presentation
Twitter Presentation
 
Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2Virtus - Get Sociable! Part 2
Virtus - Get Sociable! Part 2
 
Social media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's viewSocial media - is it worth the effort? An NHS lay member's view
Social media - is it worth the effort? An NHS lay member's view
 
Social Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne HeerinkSocial Stories: Best PRactices door Sanne Heerink
Social Stories: Best PRactices door Sanne Heerink
 
Managing a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoManaging a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave Spinato
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
 
Ted talk
Ted talk Ted talk
Ted talk
 
2012 feb startup meetup opening slides
2012 feb startup meetup opening slides2012 feb startup meetup opening slides
2012 feb startup meetup opening slides
 
Going Digital-First in Your Newsroom
Going Digital-First in Your NewsroomGoing Digital-First in Your Newsroom
Going Digital-First in Your Newsroom
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content Strategy
 
Marketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wpMarketing your business with social media webinar v0.1 wp
Marketing your business with social media webinar v0.1 wp
 
Chipotle
Chipotle Chipotle
Chipotle
 

Destaque

Social platforms
Social platforms Social platforms
Social platforms LStephensPR
 
Using social media
Using social mediaUsing social media
Using social mediaLStephensPR
 
Fundraising Fundamentals for Social Media Campaigns
Fundraising Fundamentals for Social Media CampaignsFundraising Fundamentals for Social Media Campaigns
Fundraising Fundamentals for Social Media CampaignsSocial Media for Nonprofits
 
Social Campaigns
Social CampaignsSocial Campaigns
Social CampaignsLStephensPR
 
Lynn Debate Presentation
Lynn Debate PresentationLynn Debate Presentation
Lynn Debate PresentationLStephensPR
 

Destaque (7)

Social platforms
Social platforms Social platforms
Social platforms
 
Using social media
Using social mediaUsing social media
Using social media
 
Fundraising Fundamentals for Social Media Campaigns
Fundraising Fundamentals for Social Media CampaignsFundraising Fundamentals for Social Media Campaigns
Fundraising Fundamentals for Social Media Campaigns
 
Social Campaigns
Social CampaignsSocial Campaigns
Social Campaigns
 
Lynn Debate Presentation
Lynn Debate PresentationLynn Debate Presentation
Lynn Debate Presentation
 
Haiti Crisis
Haiti CrisisHaiti Crisis
Haiti Crisis
 
10 Ways Crowdfunding Campaigns can leverage Social Media
10 Ways Crowdfunding Campaigns can leverage Social Media10 Ways Crowdfunding Campaigns can leverage Social Media
10 Ways Crowdfunding Campaigns can leverage Social Media
 

Semelhante a Social Strategy

Slideshare lynndebate
Slideshare lynndebateSlideshare lynndebate
Slideshare lynndebatetreyes90
 
CASE Utah Social Media Presentation
CASE Utah Social Media PresentationCASE Utah Social Media Presentation
CASE Utah Social Media Presentationjonathanmcbride
 
2012 ai dallasintegrating social media into your effort[1]
2012 ai dallasintegrating social media into your effort[1]2012 ai dallasintegrating social media into your effort[1]
2012 ai dallasintegrating social media into your effort[1]Lynne Wester
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcampdirectionsym
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Campdirectionsym
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcampdirectionsym
 
Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012LizHorgan33
 
How to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayHow to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
 
WRI Communications Curriculum: Social Media Strategy
WRI Communications Curriculum: Social Media StrategyWRI Communications Curriculum: Social Media Strategy
WRI Communications Curriculum: Social Media StrategyLaura Lee Dooley
 
Writing for Social Media: Why Content Matters – Part 2
Writing for Social Media: Why Content Matters – Part 2Writing for Social Media: Why Content Matters – Part 2
Writing for Social Media: Why Content Matters – Part 2Sesame Communications
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise StoriesSteve Buttry
 
Comm Tech PowerPoint
Comm Tech PowerPointComm Tech PowerPoint
Comm Tech PowerPointKyle Elliott
 
Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013] Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013] Karen Freberg
 
KY 1:1 and BYOD Institute Presentation 10-28-13
KY 1:1 and BYOD Institute Presentation 10-28-13KY 1:1 and BYOD Institute Presentation 10-28-13
KY 1:1 and BYOD Institute Presentation 10-28-13William King
 
Diploma in digital marketing in chandigarh and punjab
Diploma in digital marketing in chandigarh and punjabDiploma in digital marketing in chandigarh and punjab
Diploma in digital marketing in chandigarh and punjabmorphanimation
 

Semelhante a Social Strategy (20)

Slideshare lynndebate
Slideshare lynndebateSlideshare lynndebate
Slideshare lynndebate
 
CASE Utah Social Media Presentation
CASE Utah Social Media PresentationCASE Utah Social Media Presentation
CASE Utah Social Media Presentation
 
2012 ai dallasintegrating social media into your effort[1]
2012 ai dallasintegrating social media into your effort[1]2012 ai dallasintegrating social media into your effort[1]
2012 ai dallasintegrating social media into your effort[1]
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Demystifying Digital Media
Demystifying Digital MediaDemystifying Digital Media
Demystifying Digital Media
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcamp
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcamp
 
Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012
 
How to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayHow to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a Day
 
WRI Communications Curriculum: Social Media Strategy
WRI Communications Curriculum: Social Media StrategyWRI Communications Curriculum: Social Media Strategy
WRI Communications Curriculum: Social Media Strategy
 
Proactive socialmedia
Proactive socialmediaProactive socialmedia
Proactive socialmedia
 
Writing for Social Media: Why Content Matters – Part 2
Writing for Social Media: Why Content Matters – Part 2Writing for Social Media: Why Content Matters – Part 2
Writing for Social Media: Why Content Matters – Part 2
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise Stories
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
Comm Tech PowerPoint
Comm Tech PowerPointComm Tech PowerPoint
Comm Tech PowerPoint
 
Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013] Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013]
 
KY 1:1 and BYOD Institute Presentation 10-28-13
KY 1:1 and BYOD Institute Presentation 10-28-13KY 1:1 and BYOD Institute Presentation 10-28-13
KY 1:1 and BYOD Institute Presentation 10-28-13
 
Zenith 2015 Summary
Zenith 2015 SummaryZenith 2015 Summary
Zenith 2015 Summary
 
Diploma in digital marketing in chandigarh and punjab
Diploma in digital marketing in chandigarh and punjabDiploma in digital marketing in chandigarh and punjab
Diploma in digital marketing in chandigarh and punjab
 

Último

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...lizamodels9
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 

Último (20)

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 

Social Strategy

  • 1. SOCIAL STRATEGY How to develop an award-winning social media program Tuesday, May 7, 2013
  • 3. ACTION PLANS Be smart, stylish & authentic • Who? • What? • When? • Where? • Why? • How? Tuesday, May 7, 2013
  • 4. AWARD-WINNING SOCIAL MEDIA PROGRAM • #43 in nation • #4 in Florida behind UF, UM and Full Sail University • Integrated social media strategies into the #lynndebate Tuesday, May 7, 2013
  • 5. • Optimized existing and launched new platforms • Popularized #lynndebate • Worked with Google, foursquare andTwitter directly • Recruited Student Storytellers • Social Media Lounge #lynndebate goes social Tuesday, May 7, 2013
  • 6. SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,450+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 180 posts Tuesday, May 7, 2013
  • 7. TWITTER #lynndebate was trending top 3 nationwide and top 5 worldwide Tuesday, May 7, 2013
  • 8. KEYTAKEAWAYS • Set strategic goals • Focus on your target audience • Create engaging multimedia content • Post often, but not too much • Stay atop of trends • Measure, change, measure Tuesday, May 7, 2013