The Role of the Brick and Mortar Store will change in Furniture Retail. Online sales increase and the customer is demanding more and better experiences. The store will not disappear, but it will change indefinitally.

1. THE ROLE OF THE FURNITURE STORE:
IT WILL INDEFINITALLY CHANGE
2/4 in series of ‘LOFT’s view on Furniture Retail’

2. TOP 100 US FURNITURE RETAILERS
7.3% INCREASE IN STORE COUNTTO 9,137TOTAL

3. ONLINE FURNITURE MARKET GROWS
ESTIMATED 68% GROWTH IN 5YEARS

4. ‘OFFLINE’ FURNITURE MARKET
$108 BILLION IN SALES IN 2012
‘JUST’ 21.7% GROWTH EXPECTATION IN 5y

5. STORES WILL NOT DISAPPEAR
TOUCHINGTHE PRODUCT IS IMPORTANT

6. PURE ONLINE PLAYERS GO OFFLINE
FAB.COM & ETSY OPENING FLAGSHIPSTORES

7. THE CHANGING CUSTOMER

8. ‘AGE OF CURATION’
FIND, FILTER,VALIDATE, SHARE, MAINTAIN
INFORMATION

9. THE ÜBER DIGITALS
ALWAYS ONLINE

10. EXPERIENCE ECONOMY
CUSTOMERS DEMAND EXPERIENCES

11. (RE-) CONNECTING TO THE CUSTOMER
ONLINE
INSTORE
MOBILE
CHALLENGE:

12. CUSTOMER JOURNEY
COMPLEXTOUCH POINT ENTRY LEVELS
CONVERSION POINTS DIFFER

13. THE ROLE OF THE STORE WILL CHANGE
ONLINE RETAILING
EXPERIENCE ECONOMY
UBER DIGITALS
CUSTOMER JOURNEY
SHOWROOMING
TECHNOLOGICAL INNOVATIONS

14. 5 WAYS IN WHICH IT WILL CHANGE
ACCORDINGTO DELOITTE

15. 1: STORE BECOMES EXPERIENCE CENTRE
FOR AUGMENTING BRAND EXPERIENCE

16. 2: STORE FOR THE LIMITLESS RANGE
INFINITE SHOWROOM 24/7

17. 3: STORE EMPLOYEE EMPOWERMENT
(RE-) CONNECT WITH CUSTOMER

18. 4: STORE ENABLED BY TECHNOLOGY
TABLET AS POS DEVICE

19. 5: STORE BECOMING CONNECTED
WIFI ENABLEMENT FOR CUSTOMER

20. HOW? CHECK OUT FURN
OUR FICTISIOUS UTOPIAN COMPANY
CHECK WHITEPAPER AT LOFT-NEDSENSE.COM

21. 5 TIPS ON THE ROLE OF THE STORE
TREATTHE STORE AS A POINT OF SALE RATHER
THANTHE ONLY POINT OF SALE
OFFER A GREAT INSTORE WOW EXPERIENCE
INFINITIZEYOUR SHOWROOM
EMPOWERYOUR SALES ASSOCIATES
INTEGRATE INSTORE, ONLINE, MOBILE

22. VISIT OUR WEBPAGE ON
‘THE ROLE OF THE STORE
WWW.LOFT-NEDSENSE.COM/ROLE-OF-THE-STORE
WHITEPAPER
ARTICLES
INFORMATION
SOLUTIONS (FURN)
GO

23.
LOFT
NedSense
Ul#mate
3D
Customer
Experience
Engine
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2014