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Role of the Store

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The Role of the Brick and Mortar Store will change in Furniture Retail. Online sales increase and the customer is demanding more and better experiences. The store will not disappear, but it will change indefinitally.

Publicada em: Varejo, Negócios, Tecnologia
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Role of the Store

  1. 1. THE ROLE OF THE FURNITURE STORE: IT WILL INDEFINITALLY CHANGE 2/4 in series of ‘LOFT’s view on Furniture Retail’
  2. 2. TOP 100 US FURNITURE RETAILERS 7.3% INCREASE IN STORE COUNTTO 9,137TOTAL
  3. 3. ONLINE FURNITURE MARKET GROWS ESTIMATED 68% GROWTH IN 5YEARS
  4. 4. ‘OFFLINE’ FURNITURE MARKET $108 BILLION IN SALES IN 2012 ‘JUST’ 21.7% GROWTH EXPECTATION IN 5y
  5. 5. STORES WILL NOT DISAPPEAR TOUCHINGTHE PRODUCT IS IMPORTANT
  6. 6. PURE ONLINE PLAYERS GO OFFLINE FAB.COM & ETSY OPENING FLAGSHIPSTORES
  7. 7. THE CHANGING CUSTOMER
  8. 8. ‘AGE OF CURATION’ FIND, FILTER,VALIDATE, SHARE, MAINTAIN INFORMATION
  9. 9. THE ÜBER DIGITALS ALWAYS ONLINE
  10. 10. EXPERIENCE ECONOMY CUSTOMERS DEMAND EXPERIENCES
  11. 11. (RE-) CONNECTING TO THE CUSTOMER ONLINE INSTORE MOBILE CHALLENGE:
  12. 12. CUSTOMER JOURNEY COMPLEXTOUCH POINT ENTRY LEVELS CONVERSION POINTS DIFFER
  13. 13. THE ROLE OF THE STORE WILL CHANGE ONLINE RETAILING EXPERIENCE ECONOMY UBER DIGITALS CUSTOMER JOURNEY SHOWROOMING TECHNOLOGICAL INNOVATIONS
  14. 14. 5 WAYS IN WHICH IT WILL CHANGE ACCORDINGTO DELOITTE
  15. 15. 1: STORE BECOMES EXPERIENCE CENTRE FOR AUGMENTING BRAND EXPERIENCE
  16. 16. 2: STORE FOR THE LIMITLESS RANGE INFINITE SHOWROOM 24/7
  17. 17. 3: STORE EMPLOYEE EMPOWERMENT (RE-) CONNECT WITH CUSTOMER
  18. 18. 4: STORE ENABLED BY TECHNOLOGY TABLET AS POS DEVICE
  19. 19. 5: STORE BECOMING CONNECTED WIFI ENABLEMENT FOR CUSTOMER
  20. 20. HOW? CHECK OUT FURN OUR FICTISIOUS UTOPIAN COMPANY CHECK WHITEPAPER AT LOFT-NEDSENSE.COM
  21. 21. 5 TIPS ON THE ROLE OF THE STORE TREATTHE STORE AS A POINT OF SALE RATHER THANTHE ONLY POINT OF SALE OFFER A GREAT INSTORE WOW EXPERIENCE INFINITIZEYOUR SHOWROOM EMPOWERYOUR SALES ASSOCIATES INTEGRATE INSTORE, ONLINE, MOBILE
  22. 22. VISIT OUR WEBPAGE ON ‘THE ROLE OF THE STORE WWW.LOFT-NEDSENSE.COM/ROLE-OF-THE-STORE WHITEPAPER ARTICLES INFORMATION SOLUTIONS (FURN) GO
  23. 23.         LOFT  NedSense   Ul#mate  3D  Customer  Experience  Engine   www.lo&-­‐nedsense.com   lo&@nedsense.com   ©  2014  

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