1. What kind of media institution might
distribute your media product and why?

2. Development Media Ltd currently publishes two magazines ‘The world’
and ‘Mixmag’. I believe this media institution could distribute ‘Sinewave’
as it currently sells one of the most successful magazine dedicated to
dance music, they have experience in selling clubbing magazines so
shouldn’t have trouble selling the two simultaneously, but this may also
be the reason they might not want to distribute my magazine as they
already have a successful clubbing magazine. Secondly I think they
should distribute my magazine is that even if ‘Sinewave’ doesn’t do as
well as ‘Mixmag’ the institution will still be making money from
‘Sinewave’, by taking on my magazine they won’t any competition as
they are distributing both clubbing magazines.

3. The second company that could distribute my magazine is Bauer Media, they
currently publish Kerrang!, Mojo and Q, none of which are dedicated to the
dubstep/dance genre. As they do not have a magazine that is dedicated to this genre
it could persuade them to distribute my magazine. As Bauer Media is such a large
association they will be able to advertise this magazine with ease, which will attract
a large audience of people.