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Chapter 2


                Foundations of
                Individual Behavior

              ORGANIZATIONAL BEHAVIOR
                            S T E P H E N P. R O B B I N S
                                E L E V E N T H   E D I T I O N
© 2005 Prentice Hall Inc.       WWW.PRENHALL.COM/ROBBINS          PowerPoint Presentation
All rights reserved.                                                     by Charlie Cook
Biographical Characteristics
Biographical Characteristics

Biographical Characteristics
Personal characteristics—such as age, gender, and
marital status—that are objective and easily obtained
from personnel records.




© 2005 Prentice Hall Inc.
All rights reserved.                                2–2
Ability, Intellect, and Intelligence
Ability, Intellect, and Intelligence

 Ability
 An individual’s capacity to perform the various tasks
 in a job.


 Intellectual Ability
 The capacity to do mental activities.


 Multiple Intelligences
 Intelligence contains four subparts:
 cognitive, social, emotional, and cultural.

© 2005 Prentice Hall Inc.
All rights reserved.                                2–3
Physical Abilities
Physical Abilities

  Physical Abilities
  The capacity to do tasks demanding stamina,
  dexterity, strength, and similar characteristics.




© 2005 Prentice Hall Inc.
All rights reserved.                                  2–4
Learning
Learning

  Learning
  Any relatively permanent change in behavior
  that occurs as a result of experience.


          Learning
           Learning
          ••Involves change
             Involves change
          ••Is relatively permanent
             Is relatively permanent
          ••Is acquired through experience
             Is acquired through experience

© 2005 Prentice Hall Inc.
All rights reserved.                            2–5
Theories of Learning
Theories of Learning

  Classical Conditioning
  A type of conditioning in which an individual
  responds to some stimulus that would not
  ordinarily produce such a response.


                         Key Concepts
                          Key Concepts
                         ••Unconditioned stimulus
                           Unconditioned stimulus
                         ••Unconditioned response
                           Unconditioned response
                         ••Conditioned stimulus
                           Conditioned stimulus
                         ••Conditioned response
© 2005 Prentice Hall Inc. Conditioned response
All rights reserved.                                2–6
Theories of Learning (cont’d)
Theories of Learning (cont’d)

 Operant Conditioning
 A type of conditioning in which desired voluntary
 behavior leads to a reward or prevents a punishment.



                Key Concepts
                 Key Concepts
                ••Reflexive (unlearned) behavior
                  Reflexive (unlearned) behavior
                ••Conditioned (learned) behavior
                  Conditioned (learned) behavior
                ••Reinforcement
                  Reinforcement

© 2005 Prentice Hall Inc.
All rights reserved.                               2–7
Theories of Learning (cont’d)
Theories of Learning (cont’d)

  Social-Learning Theory
  People can learn through observation and direct
  experience.


                 Key Concepts
                  Key Concepts
                 ••Attentional processes
                   Attentional processes
                 ••Retention processes
                   Retention processes
                 ••Motor reproduction processes
                   Motor reproduction processes
                     ••Reinforcement processes
                       Reinforcement processes
© 2005 Prentice Hall Inc.
All rights reserved.                                2–8
Theories of Learning (cont’d)
Theories of Learning (cont’d)

  Shaping Behavior
  Systematically reinforcing each successive step that
  moves an individual closer to the desired response.


  Key Concepts
   Key Concepts
  ••Reinforcement is required to change behavior.
    Reinforcement is required to change behavior.
  ••Some rewards are more effective than others.
     Some rewards are more effective than others.
  ••The timing of reinforcement affects learning
     The timing of reinforcement affects learning
    speed and permanence.
     speed and permanence.

© 2005 Prentice Hall Inc.
All rights reserved.                                2–9
Types of Reinforcement
Types of Reinforcement
 Positive reinforcement
   – Providing a reward for a desired behavior.
 Negative reinforcement
   – Removing an unpleasant consequence when the
     desired behavior occurs.
 Punishment
   – Applying an undesirable condition to eliminate an
     undesirable behavior.
 Extinction
   – Withholding reinforcement of a behavior to cause its
     cessation.

© 2005 Prentice Hall Inc.                                2–
All rights reserved.                                     10
Schedules of Reinforcement
Schedules of Reinforcement

 Continuous Reinforcement
 A desired behavior is reinforced each time it is
 demonstrated.



 Intermittent Reinforcement
 A desired behavior is reinforced often enough to
 make the behavior worth repeating but not every
 time it is demonstrated.


© 2005 Prentice Hall Inc.                           2–
All rights reserved.                                11
Schedules of Reinforcement (cont’d)
Schedules of Reinforcement (cont’d)

 Fixed-Interval Schedule
 Rewards are spaced at uniform time intervals.



 Variable-Interval Schedule
 Rewards are initiated after a fixed or constant
 number of responses.




© 2005 Prentice Hall Inc.                          2–
All rights reserved.                               12
Behavior Modification
Behavior Modification

  OB Mod
  The application of reinforcement concepts
  to individuals in the work setting.

      Five Step Problem-Solving Model
       Five Step Problem-Solving Model
      1. Identify critical behaviors
       1. Identify critical behaviors
      2. Develop baseline data
       2. Develop baseline data
      3. Identify behavioral consequences
       3. Identify behavioral consequences
        4. Develop and apply intervention
         4. Develop and apply intervention
        5. Evaluate performance improvement
© 2005 5. Evaluate Inc.
         Prentice Hall performance improvement   2–
All rights reserved.                             13
OB MOD Organizational Applications
OB MOD Organizational Applications

 Well Pay versus Sick Pay
   – Reduces absenteeism by rewarding attendance, not
     absence.
 Employee Discipline
   – The use of punishment can be counter-productive.
 Developing Training Programs
   – OB MOD methods improve training effectiveness.
 Self-management
   – Reduces the need for external management control.



© 2005 Prentice Hall Inc.                               2–
All rights reserved.                                    14

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Ob11 02st

  • 1. Chapter 2 Foundations of Individual Behavior ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H E D I T I O N © 2005 Prentice Hall Inc. WWW.PRENHALL.COM/ROBBINS PowerPoint Presentation All rights reserved. by Charlie Cook
  • 2. Biographical Characteristics Biographical Characteristics Biographical Characteristics Personal characteristics—such as age, gender, and marital status—that are objective and easily obtained from personnel records. © 2005 Prentice Hall Inc. All rights reserved. 2–2
  • 3. Ability, Intellect, and Intelligence Ability, Intellect, and Intelligence Ability An individual’s capacity to perform the various tasks in a job. Intellectual Ability The capacity to do mental activities. Multiple Intelligences Intelligence contains four subparts: cognitive, social, emotional, and cultural. © 2005 Prentice Hall Inc. All rights reserved. 2–3
  • 4. Physical Abilities Physical Abilities Physical Abilities The capacity to do tasks demanding stamina, dexterity, strength, and similar characteristics. © 2005 Prentice Hall Inc. All rights reserved. 2–4
  • 5. Learning Learning Learning Any relatively permanent change in behavior that occurs as a result of experience. Learning Learning ••Involves change Involves change ••Is relatively permanent Is relatively permanent ••Is acquired through experience Is acquired through experience © 2005 Prentice Hall Inc. All rights reserved. 2–5
  • 6. Theories of Learning Theories of Learning Classical Conditioning A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response. Key Concepts Key Concepts ••Unconditioned stimulus Unconditioned stimulus ••Unconditioned response Unconditioned response ••Conditioned stimulus Conditioned stimulus ••Conditioned response © 2005 Prentice Hall Inc. Conditioned response All rights reserved. 2–6
  • 7. Theories of Learning (cont’d) Theories of Learning (cont’d) Operant Conditioning A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment. Key Concepts Key Concepts ••Reflexive (unlearned) behavior Reflexive (unlearned) behavior ••Conditioned (learned) behavior Conditioned (learned) behavior ••Reinforcement Reinforcement © 2005 Prentice Hall Inc. All rights reserved. 2–7
  • 8. Theories of Learning (cont’d) Theories of Learning (cont’d) Social-Learning Theory People can learn through observation and direct experience. Key Concepts Key Concepts ••Attentional processes Attentional processes ••Retention processes Retention processes ••Motor reproduction processes Motor reproduction processes ••Reinforcement processes Reinforcement processes © 2005 Prentice Hall Inc. All rights reserved. 2–8
  • 9. Theories of Learning (cont’d) Theories of Learning (cont’d) Shaping Behavior Systematically reinforcing each successive step that moves an individual closer to the desired response. Key Concepts Key Concepts ••Reinforcement is required to change behavior. Reinforcement is required to change behavior. ••Some rewards are more effective than others. Some rewards are more effective than others. ••The timing of reinforcement affects learning The timing of reinforcement affects learning speed and permanence. speed and permanence. © 2005 Prentice Hall Inc. All rights reserved. 2–9
  • 10. Types of Reinforcement Types of Reinforcement  Positive reinforcement – Providing a reward for a desired behavior.  Negative reinforcement – Removing an unpleasant consequence when the desired behavior occurs.  Punishment – Applying an undesirable condition to eliminate an undesirable behavior.  Extinction – Withholding reinforcement of a behavior to cause its cessation. © 2005 Prentice Hall Inc. 2– All rights reserved. 10
  • 11. Schedules of Reinforcement Schedules of Reinforcement Continuous Reinforcement A desired behavior is reinforced each time it is demonstrated. Intermittent Reinforcement A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated. © 2005 Prentice Hall Inc. 2– All rights reserved. 11
  • 12. Schedules of Reinforcement (cont’d) Schedules of Reinforcement (cont’d) Fixed-Interval Schedule Rewards are spaced at uniform time intervals. Variable-Interval Schedule Rewards are initiated after a fixed or constant number of responses. © 2005 Prentice Hall Inc. 2– All rights reserved. 12
  • 13. Behavior Modification Behavior Modification OB Mod The application of reinforcement concepts to individuals in the work setting. Five Step Problem-Solving Model Five Step Problem-Solving Model 1. Identify critical behaviors 1. Identify critical behaviors 2. Develop baseline data 2. Develop baseline data 3. Identify behavioral consequences 3. Identify behavioral consequences 4. Develop and apply intervention 4. Develop and apply intervention 5. Evaluate performance improvement © 2005 5. Evaluate Inc. Prentice Hall performance improvement 2– All rights reserved. 13
  • 14. OB MOD Organizational Applications OB MOD Organizational Applications  Well Pay versus Sick Pay – Reduces absenteeism by rewarding attendance, not absence.  Employee Discipline – The use of punishment can be counter-productive.  Developing Training Programs – OB MOD methods improve training effectiveness.  Self-management – Reduces the need for external management control. © 2005 Prentice Hall Inc. 2– All rights reserved. 14