Linda Luu - Agile East 2011 New York ThoughtWorks

1. Linda Luu • Agile East 2011
Photo
from
Flickr
–
courtesy
of
3oheme

2. Financial Services + Product Development + Design
Sydney → Atlanta → Calgary → Seattle

3. WHAT IS AGILE DESIGN?

4. ‘Traditionally” user feedback is late
in the delivery process...
Delivery
Concept
Envisioning Iteration 0 Iteration 1
Release
Process
Customer
Engagement ✘ ✘ ✘ ✘ ✘ ✔ ✔

5. Agile design engages users
early and often
Delivery
Concept
Envisioning Iteration 0 Iteration 1
Release
Process
Customer
Engagement ✔ ✔ ✔ ✔ ✔ ✔ ✔

6. And prototyping for fast,
rapid feedback with users & stakeholders

7. How?

8. A framework
Concept Inception Delivery
Ideas › Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test
Part 1 Part 2
Creating the concepts Short iterations of design › test › build

9. Part 1: Creating the concepts
Research Ideas Test & evaluate

10. “If I had asked people what they wanted,
they would have said faster horses.”
— Henry Ford, Founder of Ford Motor Company

11. Case Study

12. Checkpoint: Project Inception
Concept Inception Delivery
Ideas › Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test
Business + Design + BA + Tech Lead + Developers
Delivery Focus
Business Focus
Strategy + Design + BA + Tech Lead / Architect

13. Are you ready to ramp up your delivery team?
So we’re all agreed then!

14. Part 2: Short cycles of design, test, build
Concept Inception Delivery
Ideas › Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test
Business + Design + BA + Tech Lead + Developers
Delivery Focus
Business Focus
Strategy + Design + BA + Tech Lead / Architect

15. 10
– tried & tested techniques –
TO GET YOU
UNSTUCK

16. 1
Ramp up your dev team
when you have a concept
agreed and tested.

17. 2
Design for
everyone and you
design for no one

18. 3
People design better
together.

19. 4
Successful
solutions
live here
Will customers buy it?
Is it feasible? Is it viable?

20. 5
Keep it visual.

21. 6Greenhouse.
Never sh*!house.

22. 7
Stay ahead, but not too far ahead.
“The developers are chomping
on our h!ls again!”

23. 8
Focus on the minimum
viable prototype.

24. 9
The software is
the deliverable.

25. 10 The design
is never finished.

26. How is this different?
 Just enough of a concept, tested with users, to begin
development
 Designers imbedded in project teams
 Short, iterative cycles of design, test, build
 Cross-functional teams (full-time)
 Team collaboration space & wall
 Just enough design (low fidelity)
 Just enough research
 Focus on working software as the deliverable

27. The benefits
 Ability respond to change
 Customer focused culture
 Avoiding rework of obvious usability issues
 Implementing a design that is true to concept
 Continuous feedback loop
 Clarity of investment at governance level
 Seed funding to further explore concepts
outside annual funding process

28. “Fail early and often,
in order to succeed sooner.”
— Tom Kelley, IDEO

29. I’d love to hear from you!
linda.luu@thoughtworks.com