Learn how to use your website, Facebook page, online booking, interactive calendars, and customer engagement to grow your pottery business.

1. Grow your Pottery
Business Online in 5
Simple Steps
Presented by:

2. Overview
1. Follow Best Website Practices
2. Leverage Facebook
3. Implement Online Booking
4. Promote Events with Interactive
Calendars
5. Actively Engage with Customers

3. Website Best Practices
• Easy Navigation
• Clear Calls to Action
• Link to Social Media Accounts
• Active Events Calendar
• About Us Page
• Great Imagery
• DIY Platforms
• WIX
• SquareSpace
• GoDaddy
85% of
Consumers
Begin Searching
Online using a
Business Name
and Location

5. Facebook
• Engage your Audience
• Promote your Classes
• Educate Customers
• Share Events
• Embed Visual Calendar
• Reviews
• Reply Often
• Make Posts Fun
20% of
PlaceFull’s
Online Bookings
Happen on
Facebook

8. Online Booking
• Less Busy Work for you
• Take Bookings 24/7
• Reduce Cancellations
• Virtual Receptionist
• Convenient for Customers
60% of Online
Bookings
Happen After
Hours

12. Interactive Calendars
• Communicate Timely
Promotions
• Visually Display Classes
and Events
• Add Photos
• Add Titles and Pricing
• Post Multiple Events per
Day
Online Booking
Reduces
Cancellations
by 95%

14. Customer Engagement
• Keep Your Customers
Coming Back
• Set up Automatic Email
Campaigns
• Engage Customers on
Social Media
• Nurture Your Existing
Customer Base
It Cost 7X More
to Acquire a
New Customer
than to Keep an
Existing One

17. Q&A