4. KATERINA XIU XIU MAVROIDIS
International Brand Strategist
Chameleon’s Insight
•Multi-dimensional perspective
•Greek-Chinese
•Athens; London; Zurich; California; New Hampshire; New York; Beijing
Creativity for Sustainability
•Language of art
•Conceptual architecture
•Environmental entrepreneurship: A new concept for Athenian rooftops
Inspire Empower Action
•Business leadership via teamwork
•Strategic planning: bridging disciplines, priorities, cultures, and goals
14. What responsibilities and
opportunities arise for brands
given a global consciousness?
Can Global Brands Survive the 21st Century?
Branding and PR Networking Talk
30 January 2008, London
15. What human truths are we are
bound to despite cultural,
social, and technological
revolutions?
45. New York – Beijing – Shanghai – Guangzhou
Beijing – Guangzhou
Brand Foundations
46. Saatchi & Saatchi , New York
36 planners, 9 brands, 5 months
Finance
Entrepreneurship & innovation
FMCG
Automotive
47. Saatchi & Saatchi, New York
•Timeline of Beauty Rituals from Around the World for Olay
•Lucky Charms and Fruit by the Foot repackaging
•Strategic Planning sources of inspiration presentation
48. To China, and not just for the numbers…
New York Shenzhen
100 years… 8 million. 25 years… 12 million
49.
50. Saatchi & Saatchi, Beijing
Xploring China
Pharmaceuticals
Xian-Janssen
Novartis
Hospitality
The Ritz Carlton
Sustainable Development
Parkview Green
Retail
IKEA
FMCG
Mengniu – Mongolian Milk
Snow Beer
Technology
Sony Ericsson
HP
Online
Google maps
Google Adwords
Finance
Bank of China
Internal: Saatchi & School – Beijing’s internal training program.
51. Saatchi & Saatchi, Shanghai
Xploring China
Delivery Service
FedEx Domestic Express
FMCG
Reynolds
Double A
Retailer
Starbucks
White Goods
Haier
53. DDB Guoan Beijing
Strategy tools, and the Joint-Venture experience
Luxury
Citizen
Apparel
Kappa
Bruin
Technology
Gateway
LG
Dyson Airblade
Automotive
FAW-VW Golf
FAW-VW
Finance
Huaxia & Deutsche Bank
ING
54. DDB Guoan Guangzhou
Strategy tools, and the Joint-Venture experience
Confectionary
Wrigley’s
•Sugus
•Cool Air
•Juicy Fruit
•LangYi