SlideShare uma empresa Scribd logo
1 de 22
What is Marketing? ,[object Object],[object Object],[object Object]
Sharing The Holistic Marketing Strategy
The Holistic Marketing Strategy SM What makes you passionate? What are you really good at? Where will you gain profitability? Soul Heart Mind
Soul - Passion ,[object Object],[object Object],[object Object],[object Object]
Heart - Really Good At ,[object Object],[object Object],[object Object],[object Object]
Mind - Profitability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Who  What ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Marketing Communication
Unique Selling Proposition Statement of Benefit Customer Focus Statement Elevator Speech Tagline exact-precise-specific
[object Object],[object Object],[object Object]
Relationships
Pump up the Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Building Relations  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image: Cheryl A. Smith
Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertising
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information contact: Charlene Andersen Kamigo Marketing LLC Twitter - @kamigomarketing Facebook.com/kamigomarketing

Mais conteúdo relacionado

Mais procurados

Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
Omkareshwar Banore
 

Mais procurados (20)

Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
6 direct marketing strategies
6 direct marketing strategies6 direct marketing strategies
6 direct marketing strategies
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?
 
Trade Marketing
Trade Marketing Trade Marketing
Trade Marketing
 
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthDigital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
Marketing & social media marketing
Marketing & social media marketingMarketing & social media marketing
Marketing & social media marketing
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategy
 
Marketing Strategy Playbook
Marketing Strategy PlaybookMarketing Strategy Playbook
Marketing Strategy Playbook
 
Retail Management PowerPoint Presentation Slides
Retail Management PowerPoint Presentation Slides Retail Management PowerPoint Presentation Slides
Retail Management PowerPoint Presentation Slides
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market Framework
 
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing PlanThe Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing Plan
 
Go-to-Market 101
Go-to-Market 101Go-to-Market 101
Go-to-Market 101
 
Marketing ْMix
Marketing ْMixMarketing ْMix
Marketing ْMix
 
Crm in retail
Crm in retailCrm in retail
Crm in retail
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for Startups
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategy
 

Destaque

6 animated gifs_sizing
6 animated gifs_sizing6 animated gifs_sizing
6 animated gifs_sizing
guest2edb405
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
bolivarmontes
 
Patrick Johnson Resume
Patrick Johnson ResumePatrick Johnson Resume
Patrick Johnson Resume
fiatbux
 
Top five: Most Powerful Companies in the World
Top five: Most Powerful Companies in the World Top five: Most Powerful Companies in the World
Top five: Most Powerful Companies in the World
johanna103
 
Micro Motors Case Study
Micro Motors Case StudyMicro Motors Case Study
Micro Motors Case Study
fiatbux
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
bolivarmontes
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
bolivarmontes
 

Destaque (20)

Character Study
Character StudyCharacter Study
Character Study
 
6 animated gifs_sizing
6 animated gifs_sizing6 animated gifs_sizing
6 animated gifs_sizing
 
Turning Challenging Times_Around
Turning Challenging Times_AroundTurning Challenging Times_Around
Turning Challenging Times_Around
 
Branding and Social Media
Branding and Social MediaBranding and Social Media
Branding and Social Media
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
 
Patrick Johnson Resume
Patrick Johnson ResumePatrick Johnson Resume
Patrick Johnson Resume
 
Ingles!!!!!!
Ingles!!!!!!Ingles!!!!!!
Ingles!!!!!!
 
Sw3 week ex
Sw3 week exSw3 week ex
Sw3 week ex
 
Top five: Most Powerful Companies in the World
Top five: Most Powerful Companies in the World Top five: Most Powerful Companies in the World
Top five: Most Powerful Companies in the World
 
Micro Motors Case Study
Micro Motors Case StudyMicro Motors Case Study
Micro Motors Case Study
 
Character Study
Character StudyCharacter Study
Character Study
 
Finalphysics
FinalphysicsFinalphysics
Finalphysics
 
Popereview V2
Popereview V2Popereview V2
Popereview V2
 
Guide de Trading Options Binaires
Guide de Trading Options BinairesGuide de Trading Options Binaires
Guide de Trading Options Binaires
 
Conformisme 2.0
Conformisme 2.0Conformisme 2.0
Conformisme 2.0
 
Soyez visibles et attractifs sur Google - Destination Brocéliande
Soyez visibles et attractifs sur Google - Destination BrocéliandeSoyez visibles et attractifs sur Google - Destination Brocéliande
Soyez visibles et attractifs sur Google - Destination Brocéliande
 
Twitter et les membres du gouvernement - 2803 MEDIA
Twitter et les membres du gouvernement - 2803  MEDIATwitter et les membres du gouvernement - 2803  MEDIA
Twitter et les membres du gouvernement - 2803 MEDIA
 
Near Field Communication & Android
Near Field Communication & AndroidNear Field Communication & Android
Near Field Communication & Android
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
 
Feria de la ciencia 2
Feria de la ciencia 2Feria de la ciencia 2
Feria de la ciencia 2
 

Semelhante a What is Marketing?

Digital Natives Sessie Crm
Digital Natives Sessie CrmDigital Natives Sessie Crm
Digital Natives Sessie Crm
Proximity
 
PPT_Email Marketing_IWF_2016
PPT_Email Marketing_IWF_2016PPT_Email Marketing_IWF_2016
PPT_Email Marketing_IWF_2016
Susan Bagnall
 

Semelhante a What is Marketing? (20)

Big Brand Strategies for Small Business - FastTrac Presentation 2012
Big Brand Strategies for Small Business - FastTrac Presentation 2012Big Brand Strategies for Small Business - FastTrac Presentation 2012
Big Brand Strategies for Small Business - FastTrac Presentation 2012
 
Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)
 
CRM
CRMCRM
CRM
 
Iaa Crm Presentation Final
Iaa Crm Presentation FinalIaa Crm Presentation Final
Iaa Crm Presentation Final
 
Iaa crm presentation final
Iaa crm presentation finalIaa crm presentation final
Iaa crm presentation final
 
The Art and Science of Marketing
The Art and Science of MarketingThe Art and Science of Marketing
The Art and Science of Marketing
 
Marketing Concepts Every Business Needs to Know
Marketing Concepts Every Business Needs to KnowMarketing Concepts Every Business Needs to Know
Marketing Concepts Every Business Needs to Know
 
Digital Natives Sessie Crm
Digital Natives Sessie CrmDigital Natives Sessie Crm
Digital Natives Sessie Crm
 
Vegas Ppt Presentation
Vegas Ppt PresentationVegas Ppt Presentation
Vegas Ppt Presentation
 
Discovering new drive for Business Growth: Digital Marketing
Discovering new drive for Business Growth: Digital MarketingDiscovering new drive for Business Growth: Digital Marketing
Discovering new drive for Business Growth: Digital Marketing
 
How to maximize senior living leads from online sources and directories
How to maximize senior living leads from online sources and directoriesHow to maximize senior living leads from online sources and directories
How to maximize senior living leads from online sources and directories
 
Solving for pain: ABCs Startup-marketing - Kristina McMenamin
Solving for pain: ABCs Startup-marketing - Kristina McMenaminSolving for pain: ABCs Startup-marketing - Kristina McMenamin
Solving for pain: ABCs Startup-marketing - Kristina McMenamin
 
Sbims presentation preparing to build your brand online - september 10
Sbims presentation   preparing to build your brand online - september 10Sbims presentation   preparing to build your brand online - september 10
Sbims presentation preparing to build your brand online - september 10
 
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!Social Media 106 How to Write Effective Facebook Ads That Get Clicks!
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!
 
Chesterville sept 2018
Chesterville sept 2018Chesterville sept 2018
Chesterville sept 2018
 
How to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring BudgetHow to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring Budget
 
Marketing for a Brave New World
Marketing for a Brave New WorldMarketing for a Brave New World
Marketing for a Brave New World
 
Trends in small business marketing
Trends in small business marketingTrends in small business marketing
Trends in small business marketing
 
PPT_Email Marketing_IWF_2016
PPT_Email Marketing_IWF_2016PPT_Email Marketing_IWF_2016
PPT_Email Marketing_IWF_2016
 
A marketing tune up-july29
A marketing tune up-july29A marketing tune up-july29
A marketing tune up-july29
 

Último

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Último (20)

JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 

What is Marketing?