Social Media - CONFR - Workshop Lebanon NH

Aleuromedia

KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

Kelley-Sue LeBlanc

www.aleuromedia.com

Follow me on Twitter: @KSL

Find me on LinkedIn: www.linkedin.com/in/ksleblanc

Fan Aleuro on Facebook: www.facebook.com/aleuromedia


Evolution of Marketing

Social Media


Broadcast

All of these channels pushed a message. This conditioned us to
participate by listening and consuming.


Attention Span is Premium

The audience participates
on all levels now.
Evaluating, promoting,
advising, requesting.


Your Website


Consider This


My Number One Search Tool


Preparation


Four P’s

Plan

Policy

Privacy

Participate


ABC’s

Assess ...........research, question, evaluate

Blueprint .......... define, plan, measure

Cultivate ...........educate, participate, iterate


Goals

Community Development - Social media is about people and
their relationships with each other. A Social Network is a
collection of people with a common goal or shared interest.


Goals

Thought Leadership - Social Media provides tools that enable
even the smallest voice to reach a wide audience.
Demonstrating knowledge of your domain can be achieved by
dynamically linking your content to a collection of content you
curate on behalf of your community or network.


Goals

Fundraising - Social Media is NOT another mailing list or a call
sheet. It is NOT another donate now button. It can augment
your fundraising efforts by enabling swift event driven actions
and by weaving together the access and interaction of the
communications and calls to action.


Goals

Service - Social Media platforms can enable your organization to
provide enhanced services, education, and programming
through digital content and dynamic networking.


Landscape

Blog roll

edu org Program
Blogs

Program
Blogs

Writers
Forum
Visual
Arts
Forum

PowerCampus
Cvent
Angel, BlackBoard


The Layers
School Class of
Class of
Cause Page Alumni/Group
Class of
Alumni/Group
Class of
Alumni/Group
Alumni/Group

School Fan Page

School Facebook Network

MFA | MBA MFA | MBA MFA | MBA
Program Group Program Group Program Group

Program Program Program
Fan Page Fan Page Fan Page

student/faculty student/facult other profiles
student/faculty student/facult other profiles
Profile Page
student/faculty Fan Page
student/facult other profiles
Profile Page
student/faculty Fan Page
student/facult other profiles
Profile Page Fan Page other profiles
Profile Page Fan Page other profiles
other profiles


Examples


snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook


Social Media Marketing

Fan Pages

Advertising

Event Promotion/Ticket Sales

Recruitment


NHPR


http://www.nhpr.org/


http://www.facebook.com/nhpublicradio


http://twitter.com/nhpr


http://search.twitter.com


http://www.ﬂickr.com/photos/nhpr/


Music Hall


http://www.themusichall.org/


http://www.themusichall.org/now/


http://twitter.com/MusicHall


http://www.facebook.com/musichall


Community Development

Groups and Networking

Conversation - Relationship Building

Video and Audio Content

Mentoring

Humane Society


http://www.humanesociety.org/


http://twitter.com/HumaneSociety/


http://www.facebook.com/humanesociety


Thought Leadership

Blogs, Micro Blogs

Podcasts,Vlogs

Curating Content

Public Profiles

Institute for Sustainable
Communities


http://www.iscvt.org/


http://twitter.com/SustainableComm


http://www.facebook.com/SustainableComm


Fundrai$ing

Cause Marketing

Event-driven calls to action

Digital gaming

Mobile Marketing

American Red Cross


http://www.redcross.org/


http://www.facebook.com/redcross


http://twitter.com/shipmanredcross


Service

Open/Closed Networks

Online Webinars

Discussion Groups

Alerts

American Public Health
Association


http://www.apha.org/


http://www.gsil.org/


Measures

Profits

Membership

Retention

Search Metrics

Engagement - measure the impact of interaction, how much,
how often, and what is being shared

Influence - identify your key influencers

Aleuromedia

Kelley-Sue LeBlanc
Sign up for classes or coaching here.
www.aleuromedia.com
http://aleurosolutions.com/wordpress/classes-and-events/social-media-online-classes/
Follow me on Twitter: @KSL

Find me on LinkedIn: www.linkedin.com/in/ksleblanc

Fan Aleuro on Facebook: www.facebook.com/aleuromedia

Social Media - CONFR - Workshop Lebanon NH

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Social Media - CONFR - Workshop Lebanon NH