Social Media Strategies for Large Corporations
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Social Media Strategies for Large Corporations
- 4. Want to know the secrets?
- 5. of big corporation’s strategies in SOCIAL MEDIA?
- 7. Enterprise Social 2.0: Rip or ROI?
- 8. We bring together decision makersfrom top Fortune companies
- 9. Enhancing corporate performance through integrating social media into business strategies VP Entertainment, Communications and E-Commerce Eva Buschkrei
- 10. Generating business momentum, visibility and market growth through social media engagement Head of Enterprise Marketing Communications (U.S.) Ellen PetryLeanse
- 11. It's all about people! Maximising exposure and revenue using social media Head of New Media Marketing Adam Wallace
- 12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation Innovation Leader MatteoRizzi
- 13. Overcoming the bottlenecks of implementing social media:What are the essential steps? Creative Director, Communication Design & Director of Planning & Strategy Marco Roncaglio Hugo Raaijkmakers
- 14. Brainstorming workshop: Using social media to achieve successful departmental goals. Carolyn Rhinebarger Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
- 15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA Georges – Edouard Dias Senior Vice President, E-business
- 16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus Head of Employee Portal Stefan Kruijer
- 17. Building a sound business case for social media programmes: assessing the pros and cons Vice President Consumer Digital Group & Graphics Communication Group EAMER KeesMulder
- 18. Integrating viral marketing and social media into the traditional marketing mix Digital Marketing Director Patrick Eikelenboom
- 19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0 Director Search & Social ArtoJoensuu
- 20. Engaging your organisation to use social media to maximise internal and external performance Sean MacNiven Head of Web Services
- 21. Social media and ROI: why use-cases are more compelling than excel sheets? Vice President of Knowledge, Innovation and Technology Michael Heiss
- 22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive GenniferGehrt Mike Moran Robbert de Haan Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR Chief Strategist and Author on Social Media Marketing - CONVERSEON Marketing Director Paypal BeneluxEBAY
- 23. Fostering community value creation: ensuring effective engagement with users online and offline Senior Director for Community Development TormodAskildsen
- 24. Going beyond social media: how to wow customers to share your success! OperatingPartner & Social Media Visionary Ramon De Leon
- 25. Want to know more? info@kgsglobal.com +31643001954
Notas do Editor
- Enhancing corporate performance through integrating social media into business strategies
- Generating business momentum, visibility and market growth through social media
- Examining the success and pitfalls of implementing social media in a large banking organisation
- Overcoming thebottlenecks of implementing social media: what are the essential steps?
- Social e-tailing: developing an integrated e-commerce approach following each brands DNA
- Dealing with high expectations and serious resistance of implementing social media programmes
- Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
- Engaging your organisation to use social media to maximise effectiveness and productivity
- Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
- The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!
- Fostering community value creation