1. 3 Digital Revolutions:
How Information
Today Is Woven Into
Our Lives
November 14, 2012
Sara Kehaulani Goo
Sr. Digital Editor
Pew Research Center

2. Type questions here

3. Sara Kehaulani Goo
Sr. Digital Editor, Pew Research Center
sgoo@pewresearch.org, @sarakgoo on Twitter

4. 3 Digital Revolutions:
How Information Today Is Woven Into Our Lives
KDMC Webinar
November 14, 2012
Sara Kehaulani Goo
Sr. Digital Editor,
Pew Research Center

5. • Non-profit, non-partisan “Fact Tank”
• Our mission is to inform the public & public policy
• 7 Projects. Pew Internet & American Life
• People-Press, Pew Forum Religion, Social Trends, Pew
Hispanic, Pew Global, Excellence in Journalism
Sara Kehaulani Goo
Senior Digital Editor, @sarakgoo @pewresearch
All reports referenced are here:
http://bitly.com/bundles/pewresearch/b
What is Pew Research Center?

6. Today’s Objectives
• High-level overview of
digital trends and habits
in the U.S.
• Stimulate thinking
about today’s
environment and what
it means for your
audience or community
foundation
I will not be able to:
• Make projections
• Analyze or imply
• Recommend products,
technology, or strategy

7. 1. We’re Connected
2. We’re Mobile
3. We’re Social
3 Digital Revolutions:
How Information Today is Woven Into Our Lives

8. We’re connected
*Broadband adoption
*Digital divide still exists
*Information becomes a two-way
street

9. 0%
10%
20%
30%
40%
50%
60%
70%
80%
June
2000
April
2001
March
2002
March
2003
April
2004
March
2005
March
2006
March
2007
April
2008
April
2009
May
2010
May
2011
August
2011
Jan
2012
Home broadband Home dial-up
1. We’re connected and moving fast
Internet (82%) and broadband at home (66%)
71%
66%

10. The Digital Divide: Who’s not online in
America?
*Of those who do not use the Internet, half say they don’t think the
Internet is relevant to them.
They’ve never used the Internet before; live in a household where no one
uses the Internet; wary of technology; unhappy with what they hear about
technology.
Senior citizens
Spanish language
preference
Adults with less
than a high
school education
Living in
households with
< $30,000/ year
People with
disabilities

11. Sources of News & Information
• Urban residents: More likely to use mobile and
online sources; use wider combo of platforms (print,
TV, blogs, Internet search)
• Suburban residents: More heavily into social media;
local radio; heavy digital participators who comment,
share the news
• Small town residents: Rely on local newspaper, local
TV for local news
• Rural residents: More inclined to use word-of-mouth
sources, newspapers, TV

12. 56% of adults own laptops
up from 30% in 2006
52% of adults own DVRs
up from 3% in 2002
42% of adults own game consoles
21% of adults own e-book readers – Kindle
Doubles over holiday season
25% of adults own tablet computer – iPad
Doubles over holiday season

13. Networked creators are everywhere
(2/3 of adults; 3/4 of teens)
• 69% of Internet users are social networking site users
• 59% of cell owners share photos or videos
• 37% of Internet users contribute rankings and ratings
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 16% use Twitter
• 14% blog

14. If the news is that important, it
will find me.
-- Student quoted in New York Times article
about the rise of social media, 2009

15. Type questions here

16. We’re Mobile
*Smartphone tipping point
*Real-time communication on
global scale
*The ‘dual screen’ effect

17. 331.6
Total U.S. population:
315.5 million
2011
Digital Revolution 2: Mobile Connectivity
88% of Adults

18. Smartphone tipping point -- 46%

19. ‘Dual Screeners’– 11% Watched Presidential Debate
with TV and second device (computer or mobile device)

20. Ushahidi.org

21. I cannot emphasize enough to
you what the work of
Ushahidi/Haiti has provided. It is
saving lives every day.
-- U.S. Marine Corps official to
Ushahidi

23. We’re social
*Young people are more digitally
social but seniors are, too
*Social media = smaller world
*The connection between online
social networks and civic
engagement

25. % of internet users

26. How Many Facebook Friends
Do You Have?
The average person on Facebook has:
A. 318
B. 85
C. 229
D. 803

27. KEVIN BACON – 6 Degrees
150,000
At two degrees of separation (Friends of Friends), Facebook
users surveyed on average can reach 156,569 other Facebook
users.

28. @Poop_Strong and @Aetna
Connecting 1:1. Changing student health care.

29. @Poop_Strong and @mtbert
(Aetna CEO)
@Aetna has now denied
$118k in claims (in just 5 mos)
since kicking me to the curb.
Gotta preserve that $2 billion
annual profit somehow.
From @Aetna:
@Poop_Strong We care about
our members. We want you to
be empowered to be healthy
and make informed decisions.
That’s so sweet you want me
to be empowered. Does
@mtbert care to empower me
by paying my $118K and
counting in bills?
From @mtbert:
We paid hundreds of
thousands of $ already. A call
is all it takes.
From @Poop_Strong:
Does that mean if I call you,
you’ll graciously offer to pay
my bills?

30. Twitter Conversation, cont’d
@mtbert Do you think it’s
morally justifiable to offer a
flawed insurance product
that doesn’t cover
catastrophes?
@poop_strong Why do you
think the premiums were so
low? Don’t you look at your
policy limits when you buy
other insurance (auto)?
Tweets from others ‘friends
of @Poop_Strong:
@mtbert I’m concerned
that you don’t understand
how your industry works.
ASU students aren’t given a
choice on insurance plans
@mtbert As a dad, if your
kid was in school, got
cancer & reached their
lifetime cap, what advice
would you give him?

31. “The system is broken. I’m trying
to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s
$118,000 in medical bills
New ASU health plan: No lifetime cap

32. So What? New Reality: The world is full of
networked individuals, leveraging connections,
information in real time.
Image attribution: Trendsverse.com

33. Social Media & Civic Engagement
• 36% of social networking
site users say the sites are
“very important” or
“somewhat important” to
them in keeping up with
political news.
• 26% of SNS users say the
sites are “very important”
or “somewhat important”
to them in recruiting
people to get involved in
political issues
• Democrats are more likely
than Republicans or
Independents to say
social networking sites
matter to their activities.
• 9% have blocked,
unfriended or hidden
someone because they
posted something about
politics or issues that they
disagreed with or found
offensive.

34. Facebook Users & Engagement
• Facebook users are more politically engaged.
– 2.5 times more likely to attend political event
– 57% more likely to persuade others on their vote
– 43% more likely to say they will vote
• Facebook users have closer relationships (9%)
to friends and family than other Internet users

35. Mobile is the needle. Social is the
thread. People are the cloth.
-- Pew Internet & American Life

36. Thank You!
All reports discussed in this presentation, you
can find at this web site:
http://bitly.com/bundles/pewresearch/b
Sara Kehaulani Goo, Sr. Digital Editor
sgoo@pewresearch.org
@sarakgoo on Twitter

37. Sara Kehaulani Goo, Sr. Digital Editor
sgoo@pewresearch.org
@sarakgoo on Twitter
Type questions here

38. Get more resources and
registration for future
webinars under Training at
www.knightdigitalmediacenter.org
Future webinars and resources:
www.knightdigitalmediacenter.org