1. Visual Merchandising
Kamila Tomaszewska

2. Windows !

3. Windows are like business cards, they
need to grab your attention and lead
you inside to spend money!
Implementing window scheme you need
to have an artistic flair and great
attention to detail,
You need to be confident in installing the
company’s guideline to your specific
window which sometimes means adding
or removing things from generic
guideline.
Window styling is not only placing
product behind the glass - it need to be
treated with respect,you need to
remember about lighting, POS and
general clean look of the window - this
is the first thing customer will see, and
you need to wow them !

6. Fixtures!

7. Keys to a great clothing
presentation on flat surface like
table are accessories. Adding trays
and stands help us stay away from
flatness of the presentation, by
adding accessories we not only
creating full outfit but also a story
that goes with our table
presentation.
Below : the same stock on the
same fixture with two different
presentations.

12. Alongside with creative flair and
attention to detail Visual
Merchandiser have to have a
commercial approach!
In this role you need to make
things look different and
interesting for customers,
especially if the same product
stays in the same place for a long
time.
Please see below our SPA range
that stayed at the front of the
shop for 5 weeks in row.
Even a small change in
presentation will make customers
feel like that’s a completely new
product.