1. JUSTIN IMAKU BUSINESS
PROPOSAL
STARTING UP A PRINT SHOP

2. EXECUTIVE SUMMARY
OBJECTIVES
To provide graphics
designs solution for
individuals, business,
and corporations in
Lekki and its
environs.
To publish or issue
magazines, books,
periodicals, leaflets,
hand outs and other
such relevant
literature.
MISSION
To improve the technical
knowledge of printing by
establishing
apprenticeship schemes,
conducting technical
schools or classes.
To add value to our
clients business
therefore building lasting
relationship and
ensuring customer
satisfaction.
VISION
To study markets,
develop new products
and additional uses of
printing.
To create or manage
any trusts or
endowments for the
developments of the
printing industry.

3. CORE VALUES
HONESTY IN EVERYTHING WE DO
EXCEPTIONAL CUSTOMER SERVICE
COMMITMENT TO EMPLOYEES CLIENTS AND
CUSTOMERS
GOOD RELATIONSHIP WITH SUPPLIERS
OUR SUCCESS KEYS
RELIABLE:
WE ARE CONSISTENTLY GOOD IN QUALITY OR
PERFORMANCE.
WE ARE VERY DEFINITIVE AND GENUINE IN OUR DESIGNS.
COMPETENT:
WE ARE PROFICIENT IN WHAT WE DO AND VERY ADROIT IN
HOW WE DO IT.
OPEN MINDED:
WE BELIEVE IN BEING UNBIASED AND WILLING TO CONSIDER
NEW IDEAS.
WE PREFER TO BE NON-JUDGMENTAL AND NON-
DISCRIMINATORY IN RENDERING OF SERVICES TO OUR
CLIENTS.
COMPASSION:
WE ARE CONSIDERATE WITH CLIENTS BY BEING SENSITIVE
AND THOUGHTFUL ABOUT THEIR IDEAS, ENQUIRES AND
COMPLAINS.

4. LOCATION
AGUNGI-LEKKI
IMAGE
NAME OF BUSINESS
CRAFTY KAT PRINT MEDIA
COLOR OF THE BRAND
We are very conscious of our ideas, the
way we work and how we relate with our
clients.
We have a very powerful belief system
that allows us to meet and work with
industrious clients, partners, and
investors.
We always invest in ourselves, our
employees and the general public.
COMPANY SUMMARY

5. LOGO AND SLOGAN

6. PRODUCTS AND SERVICES
OFFSET LITHOGRAPHY
DIGITAL PRINTING
FLEXOGRAPHY
SCREEN PRINTING
SPIRAL BINDING
LAMINATION
PHOTOCOPY
SCANNING
IMAGE EDITING
OTHER SERVICES INCLUDE

7. BRAND ITEMS

8. DEVICES AND FUNCTIONS
PHOTOCOPIER: A device that makes
paper copies of documents and
other visual images quickly and
cheaply. MX C250 Colour
Photocopier ₦800,000
PRINTER: A printer is any
device that prints text or
illustrations on paper.
Color laser jet pro MFP
M177fw ₦200,000
SNAPSHOT PRINTER: This type of
printer may also be referred to as
dedicated photo printers and thus
are only useful for printing photos
Photosmart 5520 e-All-In-One
Printer ₦64,000
SCANNER: A scanner is a
device that captures images
from photographic prints,
posters, magazine pages,
and similar sources for
computer editing and
display Scanjet 5590 Digital
Flatbet Scanner ₦198,000
Generator Set: For Power
Supplies. Honda 8KvA
EM10000 Key-Starting
Generator + Battery ₦
1,021,505
Laptop: Apple IMAC Intel
Quad Core i5 3.3GHz ( 8GB
RAM, 1TB HDD,)27-inch
Mac os – Silver ₦ 821,053

9. MARKET ANALYSIS
CUSTOMER AND
MARKET:
The Company Will Be
Primarily Targeting
Small And Start-up
Businesses In Lekki
And Its Environs;
However The
Company Plans To
Negotiate Deals With
Big Businesses.
MARKET
DESCRIPTION
Printing can be a major
area of expenditure for
small businesses. The
traditional process of
purchasing short-run
print items can be time
consuming and error
prone.
SIGNIFICANT COST
SAVINGS
The print shop will
also operate online
and will be highly
automated, enabling
Crafty Kat Print Media
to reduce the costs of
managing a physical
print shop and
distributing of
catalogues.

10. Broad range of services
and professionally
printed products.
Crafty Kat Print Media will provide a one-
stop shop for a wide range of printed
products and services, with a print product
selection that the company believes is
superior to most traditional print shops and
office supply catalogues
Main
Competitors
The prime competitive threat comes
from Eloquent Touch Media, a
company that currently dominates the
market. Its weakness, however, is
charging too much. Competitive threats
also come from any company that is able
to provide the services offered by Crafty
Kat Print Media at lower prices.

11. STRATEGY AND IMPLEMENTATION PLAN
Have an excellent
staff for handling
sales with strong
knowledge of
current products
and services.
Strong
internal
communicati
ons system
A strong
geographica
l location
with high
traffic input
Well-designed
and successful
marketing plans
Internet as a
network tool for
marketing
Practice
continuous
improveme
nt
Developme
nt of a
growth plan
Looking
to save
Focus on
customer
service
Business
Protection,
Certification
and
Licensing

12. MANAGEMENT
STAFFING
 Executive – Those responsible for maintaining company
imaging
 Administration - Those who handle computerized
management system used to generate specifications for
the product order
 Graphic Designers - They originate artworks and digital
images
 Print Machine Operators - They operate printing presses
 Bindery - They bound products and package finished
goods
 Dispatch - They deliver products and services
TIME SCHEDULE
Workers in the industry
generally put in an 8-
hour day, but overtime
is often required to
meet production
deadlines.
Shift schedules and
overtime are based
largely on seniority

13. FINANCIAL PLAN
Deep pocket
Exhaustive
business plan
The whole suite
of graphic
design software
Strong print
design
knowledge
Build a website
Use a virtual
office
Build portfolio

14. BUDGET SHEET
Cash Flow 2016-2017
Products and
Services
16-Nov 16-Dec 17-Jan 17-Feb 17-Mar 17-Apr 17-May 17-Jun 17-Jul 17-Aug 17-Sep 17-Oct
Opening Balance
₦
-
₦
4,000,000.00 ₦ 4,200,000.00
₦
4,400,000.00
₦
4,600,000.00
₦
4,800,000.00 ₦ 5,000,000.00 ₦ 5,000,000.00 ₦ 5,000,000.00 ₦ 5,000,000.00
₦
5,000,000.00
₦
5,000,000.00
Money In
Owners's Capital
₦
500,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
Bank Loan
₦
3,500,000.00
Sales
₦
50,000.00
₦
50,000.00
₦
60,000.00
₦
60,000.00
₦
80,000.00
₦
90,000.00
₦
100,000.00
₦
100,000.00
₦
120,000.00
₦
120,000.00
Other
Total Money In
₦
4,000,000.00
₦
20,000.00
₦
70,000.00
₦
70,000.00
₦
80,000.00
₦
80,000.00
₦
100,000.00
₦
110,000.00
₦
120,000.00
₦
100,000.00
₦
120,000.00
₦
120,000.00
Money Out
Loan Repayments
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
₦
100,000.00
Shop Rents
₦
300,000.00
Equipment
₦
3,100,000.00
Loan Interest
₦
500.00
₦
490.00
₦
480.00
₦
470.00
₦
460.00
₦
450.00
₦
440.00
₦
430.00
₦
420.00
₦
410.00
₦
400.00
₦
390.00
Advertising
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
₦
20,000.00
Website
₦
30,000.00
₦
30,000.00
Postage/Delivery
₦
3,500.00
₦
3,500.00
₦
5,000.00
₦
5,000.00
₦
7,500.00
₦
7,500.00
₦
15,000.00
₦
15,000.00
₦
18,000.00
₦
18,000.00
Stationery
₦
5,000.00
Total Money Out
₦
3,555,500.00
₦
120,490.00
₦
123,980.00
₦
123,970.00
₦
125,460.00
₦
125,450.00
₦
157,940.00
₦
127,930.00
₦
135,420.00
₦
135,410.00
₦
138,400.00
₦
138,390.00
Closing Balance
₦
444,500.00
₦
3,899,510.00 ₦ 4,146,020.00
₦
4,346,030.00
₦
4,554,540.00
₦
4,754,550.00 ₦ 4,942,060.00 ₦ 4,982,070.00 ₦ 4,984,580.00 ₦ 4,964,590.00
₦
4,981,600.00
₦
4,981,610.00

15. APPENDIX
-briantracy.com/business-success/the-ten-keys-to-
success
-entrepreneur.com/article/245017
-smallbusiness.chron/six-keys-making-buisness-
successs-17216.html
-www.bigportal.org.ng
-aptech.ng.com
-bhauesads.com/printingservices
-Graphix One printing Shop (Mr Jesse 07062919079)

16. THANK YOU