3. WHAT IS AN
e-PATIENT?
e-Patients are health
consumers who use the
Internet to gather information
about healthcare providers,
symptoms and conditions,
treatment options.
SOURCE: Wikipedia
4. WHAT IS AN
e-PATIENT?
e-Patients are health
consumers who use the
Internet to gather information
about healthcare providers,
symptoms and conditions,
treatment options.
e-Patients are increasingly
active in the management of
his/her treatment, healthcare
environment and related
decision-making and are
demonstrating the power of
the Health 2.0 model of care.
SOURCE: Wikipedia
5. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
SOURCE: Wikipedia
6. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
SOURCE: Wikipedia
7. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
• Empowered
SOURCE: Wikipedia
8. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
• Empowered
• Engaged patients are engaged in their own care
SOURCE: Wikipedia
9. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
• Empowered
• Engaged patients are engaged in their own care
• Equals in their partnerships with the various physicians
involved in their care
SOURCE: Wikipedia
10. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
• Empowered
• Engaged patients are engaged in their own care
• Equals in their partnerships with the various physicians
involved in their care
• Emancipated
SOURCE: Wikipedia
11. WHAT IS AN e-PATIENT?
Characteristics:
• Equipped with the skills to manage their own condition.
• Enabled to make choices about self-care and those
choices are respected.
• Empowered
• Engaged patients are engaged in their own care
• Equals in their partnerships with the various physicians
involved in their care
• Emancipated
• Expert patients can improve their self-rated health status,
cope better with fatigue and other generic features of
chronic disease such as role limitation, and reduce
disability and their dependence on hospital care.
SOURCE: Wikipedia
14. WHO ARE
e-PATIENTS?
*Pew Research Center's Internet & American Life Project
93 million e-Patients
166 million US consumers
if we include their estimated
sphere of influence.
15. WHO ARE
e-PATIENTS?
*Pew Research Center's Internet & American Life Project
93 million e-Patients
166 million US consumers
if we include their estimated
sphere of influence.
53% of the US population
16. WHO ARE e-PATIENTS?
Source: Pew Internet & American Life Project Survey.
E-Patient Demographics:
The percentage of adults in
each demographic group
who look online for information
about health or medical issues
18. WHAT ARE e-PATIENTS
SEARCHING
47%
say that they researched their
doctors and health providers.
FOR ONLINE?
SOURCE: Pew Research Center's Internet & American Life Project
19. WHAT ARE e-PATIENTS
SEARCHING
47%
say that they researched their
doctors and health providers.
41%
say that web research is the
key determining factor in their
doctor selection process.
FOR ONLINE?
SOURCE: Pew Research Center's Internet & American Life Project
20. WHAT ARE e-PATIENTS
SEARCHING
47%
say that they researched their
doctors and health providers.
41%
say that web research is the
key determining factor in their
doctor selection process.
24%
of e-Patients have consulted
rankings or reviews online of
doctors or other providers.
FOR ONLINE?
SOURCE: Pew Research Center's Internet & American Life Project
24. WHICH e-PATIENTS
ARE SEARCHING
FOR YOU?
52% of online women
research doctors compared
with 41% of men.
SOURCE: Pew Research Center's Internet & American Life Project
25. WHICH e-PATIENTS
ARE SEARCHING
FOR YOU?
52% of online women
research doctors compared
with 41% of men.
Online women, internet users
under the age of 65, and
internet users with higher levels
of income and education are
significantly more likely than
other demographics to look
online for information about
doctors and other
SOURCE: Pew Research Center's Internet & American Life Project
27. WHERE ARE e-PATIENTS
SEARCHING
On over 70 different websites
ranging from local search
engines, reputational sites and
doctor directories.
FOR YOU?
30. “We trust someone when we have confidence in
their character, ability, strength or truthfulness. We
rely on them not to let us down. Trust is the life-blood
of an organization.”
- Stephen Covey
40. As competition for patients in
the healthcare industry
increases, doctors, surgeons
and dentists are challenged
with the task of trying to attract
a rapidly growing population of
well-informed and educated
patients.
Introducing the
Program
41. As competition for patients in
the healthcare industry
increases, doctors, surgeons
and dentists are challenged
with the task of trying to attract
a rapidly growing population of
well-informed and educated
patients.
The Doctor=Brand team of
healthcare marketing experts
understands this demographic
and more specifically, their
unique doctor selection
process.
Introducing the
Program
43. Working for the
BRAND of YOU
A fully-integrated
Personal Branding,
Online Reputation,
Social Media, &
e-Marketing Program
specifically designed to
cultivate TRUST between
doctors and e-Patients.
44. Working for the
BRAND of YOU
A fully-integrated
Personal Branding,
Online Reputation,
Social Media, &
e-Marketing Program
specifically designed to
cultivate TRUST between
doctors and e-Patients.
The entire program is
centered on one core asset…
45. Working for the
BRAND of YOU
A fully-integrated
Personal Branding,
Online Reputation,
Social Media, &
e-Marketing Program
specifically designed to
cultivate TRUST between
doctors and e-Patients.
The entire program is
centered on one core asset…
YOU
47. The process by which individuals and entrepreneurs
differentiate themselves by identifying and
articulating their unique value proposition and then
leveraging it across platforms with a consistent
message and image to achieve a specific goal.
PERSONAL BRANDING DEFINED:
