1. 5 Important Things To Look For In Your Email Marketing Service
Email marketing is still an effective way to stay connected with prospects, even with the rise of social
media, to generate sales and market affiliate products for additional revenue streams. However, with
the rise of social media and other forms of communication, such as text messaging, the way email
marketing is done needs to change with the times to still be effective. Part of that change means
making sure your email marketing service you use, also keeps up with the times. What should you be
looking for in your email marketing service that will keep you updated to the ever-changing
environment of the Internet?
1) Close integration with your blog
Your blog and your email provider should be closely integrated. Your service provider should have
the option to automatically email your blog postings out to your mailing list whenever you add a new
posting to your blog. A good service provider will allow you to pick how often you want to send these
automatic emails out so you don't overwhelm you list. This feature saves you time in keeping
connected with your mailing list while you are posting great content to your blog. Clever applications
of this feature can practically automate a significant portion of your online business strategy.
2 Ability to customize email templates via HTML
This feature is fairly standard in most email programs. Your mailing list should allow you to add a
custom header, logo and sidebar along the main content. It should also allow you to add images to
your template and any number of links to your email (although you don't want to go overboard in this
area). One last thing is that your template should automatically include unsubscribe and subscribe
links and your postal mailing information.
3) Ability to separate mailing list members with unique tags
If you have a mailing list, and you receive signups from different sources, or situations, you will want
the ability to tag where these different sources of signups come from so if you have a need, you can
send email announcements to only a portion of your mailing list. The more you are able to segment
your list, the better your return rate because you can connect more strongly with your list.
4) Ability to connect to your social networks.
Your email list should allow you to send broadcast emails out to your social network accounts as well
when you send an email out to your mailing list. The networks that it should connect to should at the
minimum be LinkedIn, twitter and Facebook. If others are available, it is even better. This feature
keeps those in your social network circle up to date on what you are doing without leaving anyone
out.
5) Customer Support
You will want a solution that offers 24x7 customer support through at least email, live chat or phone
support. The best is phone support, then live chat, then email. If they only offer emails support, ask
around for those that user their service and find out how long it takes for the customer service to
answer support questions
When you have the right features in your email marketing program, you are able to reduce the

2. amount of effort required on your part to implement your online business strategy. Taking advantage
of these important features can increase your income, reduce mistakes in communication and
generally make it easier to offload certain online marketing tasks to others as well. So the whole point
here is really do your research when looking for a good email list service and don't take the first one
that comes along because everyone else is using it and it seems easy at the time. In the long run, it
will be harder. A stitch in time saves about 100 in this case.
Choose Email Marketing Provider