The document discusses the growth of e-commerce and PayPal in Australia. It notes that online spending on clothes is projected to increase 138% from 2006 to 2011. It also states that over 3 million active users and 30,000 businesses used PayPal in Australia in 2010, and that Australians prefer PayPal for its security and convenience. The document argues that retail e-commerce in Australia is just beginning and that Australian retailers are well positioned to capitalize on the untapped e-commerce market and growing customer confidence in online payments.

1. Retail e-commerce & PayPal in Australia Jordan Sim - @jymmysim

2. Australian retail e-commerce is in its infancy

3. The party’s pretty quiet

4. And we’re still awaiting newcomers.

5. Online spending on clothes is set to increase by 138% between 2006 & 2011

6. Whether you’re large or small...

7. Vendor or retailer...

8. You won’t want to miss out on this e-commerce revolution.

9. One vendor is already playing in this space.

10. This is Frek-Malte Feller , MD PayPal Australia. He said...

11. More than half of Australia’s top 100 retailers are now using PayPal. “ ”

12. In 2010, PayPal Australia recorded over 3 million active users...

13. and over 30,000 businesses ...

14. PayPal is Australia’s preferred online payment mechanism (Nielsen survey, 2009)

15. Australian customers like PayPal for 2 reasons:

16. PayPal makes them feel secure

17. PayPal is easier (entering credit card details is just too tedious)

18. And now PayPal is even mobile .

19. And now even more convenient than ever.

20. My thoughts?

21. Retail E-commerce in Australia is just beginning.

22. Australian retailers are in a unique position today:

23. Firstly, the current Australian retail e-commerce market lacks serious competition.

24. Secondly, Australian customers are becoming more confident in online payment security.

25. Thirdly, mobile commerce (m-commerce) is on the horizon with huge potential.

26. Now is the time for Australian retailers to take e-commerce seriously.

27. Got comments? Let’s talk! twitter: @jymmysim blog: http://bloggr.jymsym.com