1. The smarter way to connect. Linking print and digital media to the
online world – the Smart way, www.smart-picture.co.uk

2. Contents
 What is SmartPicture ?
 How does SmartPicture work ?
 Why SmartPicture ?
 The SmartPhone Shopper
 Consumer benefits
 Customer benefits
 A business process
 Next steps ?

3. What is SmartPicture?
SmartPicture is a digital image which incorporates an
invisible link within any screened image within your brand
artwork
Scanning these images with the SmartPicture App will allow
the constantly connected consumer to step off into any
web based environment, anytime, anywhere.

5. Tag
Brand
Sticker
Label
Card
App

6. Acts as a consumer call to action
with the SmartPicture embedded
within the product brand imagery
be it shown on packaging,
magazines, newspapers or point of
sale materials.
SmartPicture - BRAND

7. SmartPicture can be used as an
app as designed or can be
customised to meet the design
requirements of your brand or
business name. We can even
embed it within your existing app !
SmartPicture - APP

8. SmartPicture embedded into
appliance labels providing links to
warranty and guarantee
information, assembly and use
instructions etc.
SmartPicture - STICKER

9. Can be printed digitally in-house
by Springfield, up to 12,000 metres
SmartPicture - LABEL

10. SmartPicture can be embedded in loyalty
cards to enable offers and promotions to
be pushed to consumers via email, text
or social media.
SmartPicture - CARD

11. For use with high value, luxury
personal purchases, such as
handbags.
SmartPicture - TAG

12. SmartPicture is a joint venture between Springfield Solutions Ltd.
and Eon Visual Media Ltd.
SmartPicture
SmartPicture has been developed to provide a seamless link between product
packaging and an online world of rich exclusive content

13.  Expert people supported by state-of-the-art technologies
 Extreme focus on client centricity, service performance & product quality
 Passionate with regards to safety and minimising our environmental impact
 Financially robust and growing
 A strategic commitment to remain at the forefront of the digital revolution
Springfield Solutions Ltd

14.  A leading provider of high impact decoration solutions
 Full “project life-cycle” management capabilities
 Artworking
 Reprographics & Colour management
 Print
 Highly experienced consulting and project management resource
Springfield Solutions Ltd

15.  Established 1989 (MBO 2003 by existing owners)
 Digital Media Production Company
 Providers of Video, Web, Social Media, App, 2D and 3D solutions
 US international Film & Video Festival
 Royal Television Society (RTS)
 International Visual Communication Association (IVCA) Award Winners!
 Diverse client base incorporating both public and private sectors
Eon Visual Media Ltd

16. How It Works

17.  SmartPhones are indispensable to daily
life
 SmartPhones have transformed
consumer behaviour
 SmartPhones help users navigate the
world
 SmartPhones change the way
consumers shop
 SmartPhones help brand owners
connect with consumers
The SmartPhone Shopper

18. SmartPhone penetration has risen to 51% of the population and these
SmartPhone owners are becoming increasingly reliant on their devices…
The SmartPhone Shopper

19. 97% use their devices at home
The SmartPhone Shopper

20. 85% use their devices on the go!
The SmartPhone Shopper

21. 64% use their devices in store!
The SmartPhone Shopper

22. 59% access the internet everyday on their SmartPhone!
The SmartPhone Shopper

23. Businesses that make mobile a central part of their digital strategy will benefit
from the opportunity to engage the constantly connected consumer
The SmartPhone Shopper

24.  SmartPhones are an emerging point of
purchase and are our primary shopping
companions, they are changing the way
consumers shop.
 SmartPhones are critical shopping tools with
95% having researched a product or service
on their device.
 Having a mobile optimised site is critical and
a cross channel strategy is needed to engage
consumers across the multiple paths to
purchase.
The SmartPhone Shopper

25. The Smart Shopper
 Values online information
 Researches online then shops in store
 Uses a SmartPhone while shopping

26. Why SmartPicture?
Unlike other scanning technologies, such as QR Codes or Microsoft TAGs,
SmartPicture incorporates the technology into any image, logo or brand
negating the need for a large separate code – leaving the brand real estate
free for branding
QR Code MS Tags Springfield Eon Lion Crown Seven Seas

27.  Access to exclusive content
 Vouchers & Discounts
 Recipes
 How-to’s
 Social media
 Communities
 Ability to purchase 24/7 anywhere,
when needed, via GPS enabled
SmartPhones
 No need to write anything, simply scan
 Personalisation
SmartPicture Consumer Benefits

28.  Increased sales, market penetration and
market share.
 Brand loyalty
 Brand awareness
 Real time data on product purchase,
purchase location & consumer feedback
(like / dislike)
 Aesthetically pleasing with the brand
imagery being the trigger for SmartPicture
 Personalisation
 Customisable
SmartPicture Customer Benefits

29. The SmartPicture Business Process

30. The CONSUMER can have access
to all BRAND information or
controlled access through
SmartPicture menus.
For the BRAND MANAGER the
content can change frequently.
Each box can tell its own story
with the information being
constantly updated.

31. If you have an enquiry or would like to discuss SmartPicture and it’s potential
application within your business you can contact us as follows –
Or find us on social media as follows -
Next Steps
info@smart-picture.co.uk
https://twitter.com/SmartPictureApp
www.linkedin.com
www.facebook.com/smartpicture01