How Event Technology can Help you Events Take Off

•

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Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based platforms can help your event take off, and how new technologies can help improve the event experience. KOSMOS conference case study.

Negócios Tecnologia

How
Event
Technology
can
help

your
Events
Take
Oﬀ

Jon
Schäﬀer

Co-‐founder
@
Conferize

KOSMOS

Conference

Copenhagen

April
19th
–
23rd
2010

3
Days

150
ParNcipants

104
Research
papers

14
Sessions

Icelandic
Volcano
Erupts

120
parNcipants
stranded
in
Europe
and
around
the
world

The
conference
was
turned
into
a

Hybrid
event
with
live
streaming

and
chat
rooms

Köln
Arab
Emirates
Australia

Google
AnalyNcs:

3.229
Pageviews

1.706
Online
a[endees

2010

30
a[endees

+1700
online

2013

400
a[endees

+2000
online

From
disaster
to
success

Awareness

ConsideraNon

Decision

BUY

The
tradiNonal

buying
funnel
is

dead

Before

BUY

Awareness

Research

Engagement

ConsideraNon

Decision

BUY

Awareness

ConsideraNon

Decision

Before

Today

Transparency

BUY

Awareness

Research

Engagement

ConsideraNon

Decision

Loyalty

Advocacy

Word-‐of-‐mouth

1.000.000
of
events

IT’S
A
BUYER’S
MARKET

Event
MarkeNng,

without
markeHng
the
event

The
future
is…

You’ll
no
longer
market
your
way
to
a
product
sale,

you’ll
now
facilitate
the
process
that
leads
to
it.

All
content
is
now
digital

but
most
conferences
are
not

Videos
Photos
PresentaNon
Reports
Documents

Content
is
shared
by
the

crowd,
speakers,
organizers…
WHERE?

You
need
to
aggregate,
structure

and
facilitate
content
markeNng

That’s
what
Conferize
does
for
you
automaNcally

Content
+
People
=
Content
MarkeNng

Maybe
it
even
goes
VIRAL

Social
based
plahorms
are
the
best
to
engage

people
and
facilitate
content
markeNng

Personal
Professional
Geeks
Chaos

Personal
Professional
Geeks
Chaos

Conferize
ampliﬁes
event
markeNng
via
social
networks

Roskilde
Music
FesNval

Backstage
Events

Speakers
are
your
best
ambassadors

and
people
trust
them
more
than
you

Research
shows
that
up
to
18%
of
virtual

parNcipants
buy
the
Ncket
next
year

Conferences
will
also
go
online

and
ﬁrst
movers
will
win
the
crowd

Thanks
for
listening

@JonSchaﬀer

Co-‐founder
@
Conferize.com

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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How Event Technology can Help you Events Take Off

1. How Event Technology can help your Events Take Oﬀ Jon Schäﬀer Co-‐founder @ Conferize

2. KOSMOS Conference Copenhagen April 19th – 23rd 2010 3 Days 150 ParNcipants 104 Research papers 14 Sessions

3. Icelandic Volcano Erupts 120 parNcipants stranded in Europe and around the world

4. The conference was turned into a Hybrid event with live streaming and chat rooms Köln Arab Emirates Australia

5. Google AnalyNcs: 3.229 Pageviews 1.706 Online a[endees

6. 2010 30 a[endees +1700 online 2013 400 a[endees +2000 online From disaster to success

7. Awareness ConsideraNon Decision BUY The tradiNonal buying funnel is dead Before

8. BUY Awareness Research Engagement ConsideraNon Decision BUY Awareness ConsideraNon Decision Before Today

9. Transparency BUY Awareness Research Engagement ConsideraNon Decision Loyalty Advocacy Word-‐of-‐mouth

10. 1.000.000 of events IT’S A BUYER’S MARKET

11. Event MarkeNng, without markeHng the event The future is… You’ll no longer market your way to a product sale, you’ll now facilitate the process that leads to it.

12. Content + People = Content MarkeNng

13. All content is now digital but most conferences are not Videos Photos PresentaNon Reports Documents

14. Content is shared by the crowd, speakers, organizers… WHERE?

15. You need to aggregate, structure and facilitate content markeNng

16. That’s what Conferize does for you automaNcally

17. Content + People = Content MarkeNng Maybe it even goes VIRAL

18. Social based plahorms are the best to engage people and facilitate content markeNng Personal Professional Geeks Chaos

19. Personal Professional Geeks Chaos Conferize ampliﬁes event markeNng via social networks

20. Roskilde Music FesNval

21. Roskilde Music FesNval Backstage Events

22. Speakers are your best ambassadors and people trust them more than you

23. Research shows that up to 18% of virtual parNcipants buy the Ncket next year

24.

25. Conferences will also go online and ﬁrst movers will win the crowd

26. Thanks for listening @JonSchaﬀer Co-‐founder @ Conferize.com

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