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The Art of Execution
Innovation and Entertainment Technology
!
John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
The 2% principle is a tool we use everyday.  This came out of a lifelong habit of
collecting things that are solidly within the top 2% of their field. Some examples
are end of year earnings reports, marketing materials, culture components,
financial modeling, UX/UI, team collaboration tools etc.
!
The 2% Principle begins with this question: “Is what I am spending time on and
executing in the top 2% of everything else in this field?”
!
For the purpose of this course, this is important because you are competing not
only with your classmates, but people on a global level.
Please note, that you don’t have be within the top percentage right now, but you
want to move there. The top 2% is the baseline to measure against. I'm not giving
you a set of rules or criteria that will get you there. This needs to be your internal
adventure. You will need to own the 2% principle for it to be meaningful to you and
your trajectory. If used over time, The 2% principles will touch everything you do.
Principle #1:The 2% Principle
Learning Doing!
Ratio 
What somebody else did What you are doing
Super fan Personally Newsworthy
Group think Free thinker
Talks about ideas Executes ideas
Shiny object syndrome Focused
Uncomfortable with disagreement Comfortable disagreeing
Talent Team
Passengers Drivers
Avoids Risk Takes Smart Risk
orAvoid failure
or
 Fails fast and Learns from it. 
Strategist
or
 Strategy+Tactical 
On Sidelines
or
In the Game
Lives “in their head” Gets it “into the world”
Elevated view of their own opinion Lets the data tell the story
Fear the future Trust the Future
Mercenaries Missionaries
Snarky
or
Not
April
0
25
50
75
100
Learning Doing
June
0
25
50
75
100
Learning Doing
!
The Art of Execution
Innovation and Entertainment Technology
!
John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
@johnpisciotta http://www.loud-lab.com http://musicsynk.com
Learning/Doing
Ratio 
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
What somebody else did
or
What you are doing
Super fan 	

or 	

Newsworthy
Group think	

or 	

Free thinker
Talks about ideas 	

or 	

Executes ideas
Shiny object syndrome	

or 	

Focused
Uncomfortable with
disagreement 	

or	

Comfortable disagreeing
Talent 	

or	

Team
Passengers 	

or	

Drivers
Avoids risk	

or 	

Takes smart risk 
Avoid failure 	

or 	

fails fast, learns from it. 
Strategist	

or 	

Strategy+Tactical 
Sidelines 	

or	

In the game
Lives in their head 	

or	

Gets it into the world
Elevated view of their own
opinion 	

or 	

Let the data tell the story
Fear the future 	

or 	

Trust the future
Mercenaries 	

or	

Missionaries
Snarky	

or 	

Not

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The Art of Execution #2. The Learning/Doing Ratio

  • 1. The Art of Execution Innovation and Entertainment Technology ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
  • 2. The 2% principle is a tool we use everyday.  This came out of a lifelong habit of collecting things that are solidly within the top 2% of their field. Some examples are end of year earnings reports, marketing materials, culture components, financial modeling, UX/UI, team collaboration tools etc. ! The 2% Principle begins with this question: “Is what I am spending time on and executing in the top 2% of everything else in this field?” ! For the purpose of this course, this is important because you are competing not only with your classmates, but people on a global level. Please note, that you don’t have be within the top percentage right now, but you want to move there. The top 2% is the baseline to measure against. I'm not giving you a set of rules or criteria that will get you there. This needs to be your internal adventure. You will need to own the 2% principle for it to be meaningful to you and your trajectory. If used over time, The 2% principles will touch everything you do. Principle #1:The 2% Principle
  • 3. Learning Doing! Ratio  What somebody else did What you are doing Super fan Personally Newsworthy Group think Free thinker Talks about ideas Executes ideas Shiny object syndrome Focused Uncomfortable with disagreement Comfortable disagreeing Talent Team Passengers Drivers Avoids Risk Takes Smart Risk orAvoid failure or  Fails fast and Learns from it.  Strategist or  Strategy+Tactical  On Sidelines or In the Game Lives “in their head” Gets it “into the world” Elevated view of their own opinion Lets the data tell the story Fear the future Trust the Future Mercenaries Missionaries Snarky or Not
  • 6. ! The Art of Execution Innovation and Entertainment Technology ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com
  • 7. Learning/Doing Ratio  John Pisciotta - Lecture notes on Innovation and Entertainment Technology
  • 8. What somebody else did or What you are doing
  • 9. Super fan or Newsworthy
  • 11. Talks about ideas or Executes ideas
  • 16. Avoids risk or Takes smart risk 
  • 17. Avoid failure or fails fast, learns from it. 
  • 20. Lives in their head or Gets it into the world
  • 21. Elevated view of their own opinion or Let the data tell the story
  • 22. Fear the future or Trust the future