1. The modern Ad
• In 1841 the first advertising agency appeared in Boston
• The Newspapers around the world started to show
Advertising into it
• In 1920s:The Radio Ads-First jingles
2. • Until the 50s publicity was very naive
• TV Ads and Merchandisings-Clevers Ads
• More impacting Marketing
• Publicity in the web:Virals,Banners and custom ads