1. Green Tea
Inc.
“Good for you, Good for
the Planet”

2. Mission Statement
 Mission: To provide consumers with a healthy,
organic product, community setting, and to
leave no negative impact on the
environment.
 Vision: To pioneer and encourage a world of
entirely green business.
 Values: We value saving the environment,
creating a sense of community, creating a
desirable work environment and transforming
business values.

3. What the future will look like
 Environmental concerns- All natural
resources have been depleted, which is
the reason for the new global
environmental hyper-awareness.
 Elderly population booming
 High density urban populations
 International interest among young
people

4. Laws and Regulations
 Non Discrimination Laws (Title VII)
 Green Socio-Political Pressure
 Follow Regional Wage Laws

5. Where our company fits in
Business plan:
 Convenience service: people in urban
setting are busy, first floor is dedicated to
over the counter tea sales.
 Home brew products: sell packaged tea
leaves
 Traditional tea demonstrations/ seminars
upstairs

7. Principles
 Environmental sustainability
 Cultural education
 Ethical practices
 Customer service

8. How we are Green
 It is essential that our company be at the forefront
of the green movement.
 With the advances in farming technology, farming
is now much more efficient and productive.
 Our farms will use compost made from the waste
from all of the stores.
 All cups, tops, straws and other supplies will be fully
compostable. (These sorts of products will have
been perfected by 2031, so that their
decomposition is accelerated.)
 Buildings will be made from recycled materials
 Everything that is thrown out or wasted is put into
the onsite waste converter. This converter releases
gases and chemicals in order to make energy.

9. Healthy
 Natural , organic tea
 Has better health benefits than coffee
 Never use preservatives or additives

10. Cultural Education
 Teachcustomers how to make and
prepare tea upstairs
 Cultural demonstration for visitors

11. Ethical practices
 We treat our employees , our customers,
and the environment with the upmost
respect
 We follow all international policies in
regards to employment
 We pay fair wages to all individuals
 We don’t discriminate against any race,
gender, sexual orientation, religion, or skin
color.

12. Customer service
 Treat all of our customers like family
 Customer rewards program
 Customers get to choose their tea server

13. Locations: Seattle, Portland, Denver, Chicago, Boston, Austin, San
Francisco, New York, Los Angeles, Las Vegas, Miami, Vancouver,
Shang hi, Beijing, Hong Kong, Xi An, Cheng Du

14. Organization Structure
Board of
Directors
CEO
COO CFO
East Coast West Coast
USA Central USA Southern USA China
USA
Regional Regional Regional Regional Regional
Manager Manager Manager Manager Manager
Store Store Store Store Store
Manager Manager Manager Manager Manager

15. Store Organization
 Divided : manager and 2 teams
- One on each floor
- Team 1: bottom floor (café style,
atmosphere over the counter sales)
- Team 2: top floor (actual ceremony,
private rooms)
- Both teams trained in tea ceremony

16. Hiring
 Application
 Background Checks
 Legal employees
 Experience preferable

17. Training
 Week long training program named Tea
University
Learn:
 Health benefits of tea
 How to do tea ceremony
 How to use waste recycling technology
 Cash register
 Customer service
 Zero tolerance for harassment

18. Employee Benefits
 Employee Loyalty benefits- longer you
work, higher pay
 50% off store merchandise
 Paid by the hour, start at minimum wage
 Health benefits
 401K/ Retirement funds

19. Styles of Leadership
 Open book company
 Corporate makes the decisions in order to
maintain consistency
 Annual company evaluation survey for
employees to fill out
 Annual employee performance
evaluation