2. Mission Statement
Mission: To provide consumers with a healthy,
organic product, community setting, and to
leave no negative impact on the
environment.
Vision: To pioneer and encourage a world of
entirely green business.
Values: We value saving the environment,
creating a sense of community, creating a
desirable work environment and transforming
business values.
3. What the future will look like
Environmental concerns- All natural
resources have been depleted, which is
the reason for the new global
environmental hyper-awareness.
Elderly population booming
High density urban populations
International interest among young
people
4. Laws and Regulations
Non Discrimination Laws (Title VII)
Green Socio-Political Pressure
Follow Regional Wage Laws
5. Where our company fits in
Business plan:
Convenience service: people in urban
setting are busy, first floor is dedicated to
over the counter tea sales.
Home brew products: sell packaged tea
leaves
Traditional tea demonstrations/ seminars
upstairs
8. How we are Green
It is essential that our company be at the forefront
of the green movement.
With the advances in farming technology, farming
is now much more efficient and productive.
Our farms will use compost made from the waste
from all of the stores.
All cups, tops, straws and other supplies will be fully
compostable. (These sorts of products will have
been perfected by 2031, so that their
decomposition is accelerated.)
Buildings will be made from recycled materials
Everything that is thrown out or wasted is put into
the onsite waste converter. This converter releases
gases and chemicals in order to make energy.
9. Healthy
Natural , organic tea
Has better health benefits than coffee
Never use preservatives or additives
11. Ethical practices
We treat our employees , our customers,
and the environment with the upmost
respect
We follow all international policies in
regards to employment
We pay fair wages to all individuals
We don’t discriminate against any race,
gender, sexual orientation, religion, or skin
color.
12. Customer service
Treat all of our customers like family
Customer rewards program
Customers get to choose their tea server
13. Locations: Seattle, Portland, Denver, Chicago, Boston, Austin, San
Francisco, New York, Los Angeles, Las Vegas, Miami, Vancouver,
Shang hi, Beijing, Hong Kong, Xi An, Cheng Du
14. Organization Structure
Board of
Directors
CEO
COO CFO
East Coast West Coast
USA Central USA Southern USA China
USA
Regional Regional Regional Regional Regional
Manager Manager Manager Manager Manager
Store Store Store Store Store
Manager Manager Manager Manager Manager
15. Store Organization
Divided : manager and 2 teams
- One on each floor
- Team 1: bottom floor (café style,
atmosphere over the counter sales)
- Team 2: top floor (actual ceremony,
private rooms)
- Both teams trained in tea ceremony
17. Training
Week long training program named Tea
University
Learn:
Health benefits of tea
How to do tea ceremony
How to use waste recycling technology
Cash register
Customer service
Zero tolerance for harassment
18. Employee Benefits
Employee Loyalty benefits- longer you
work, higher pay
50% off store merchandise
Paid by the hour, start at minimum wage
Health benefits
401K/ Retirement funds
19. Styles of Leadership
Open book company
Corporate makes the decisions in order to
maintain consistency
Annual company evaluation survey for
employees to fill out
Annual employee performance
evaluation
