1. Complete Analysis by: Jerufus Edih
Mail Chimp or
Constant Contact
“The right decision must be the best decision”

2. • Alan’s is a popular Deli/Bakery/Confectionery and a great place to
enjoy fresh, locally sourced, exquisite meals including breakfast
and/or lunch
• Upscale dining experience
• Located in 10 locations in the metro Atlanta and provides catering
• Known for their wedding cakes, it is considered one of the best bakery
in Atlanta
Client Background of Alan’s

3. Here at Alan’s, email marketing is most essential for:
• Marketing Specials of the day on the menu
• Reminding customers about catering
• Allowing customers to place orders online
• Special emails being sent targeting brides with offers for wine and cake tasting
• Inviting VIPs to “best customer events”, and offering to cater office Christmas parties, summer picnics, etc.
Email Marketing Objectives

4. • Necessary to have an email marketing service that will be able to reach out to every possible segment in a timely manner
and of course be effective at the same time
• Alan’s customer database is approx. 200,000 people
• Emails will be sent out to the lunch crowd twice per week
• There will be segmentation done on brides based on their wedding month, and 12 emails will be sent out per wedding
campaign
• Special email reminders will be sent out to those who have previously done business with Alan’s, such as reminding a
customer to choose Alan for birthday cakes for weddings
Goal

5. • While Constant Contact and MailChimp for years have both shown
excellence for companies , only one will be the most effective and most
essential in achieving Alan’s goal.
Which email marketing provider
works?

6. MailChimp Constant Contact
Pricing
MailChimp at 200k subscribers, which is
what Alan’s is targeting will be more
cheaper than Constant Contact. Constant
Contact has 150,000-200,000 subscribers
at 895.00/month

7. Features
As you can see down
low with social analytics,
MailChimp with its
deeper twitter
integration is what most
customers use.

8. Mail Champ
• Mainly self-service support available through their online Knowledge Base
• Free accounts can only use the Knowledge Base, but users will have an introductory period that includes 30 days of free
email support
• Monthly and pay as you go customers can also use chat and email support 24/5– weekends are limited to email service
only.
Customer Support

9. Constant Contact
• Phone, chat, and email support are offered Monday through Friday for business hours across all time zones in the US and
Canada, plus weekend email support.
• They have helpful resources on their site for all aspects of running a small business, such as a community forum to
engage with other users, recorded video tutorials, and even local seminars and email marketing boot camp classes for
some live instruction.
• Additional training and support services are available for an additional purchase, like Quick Start to set up your account,
Design & Build to create custom templates, and/or a Personal Marketer package to have a dedicated expert on call
whenever you need them.
Customer Support cont’d

10. • Both use Google Analytics and Track ROI
MailChimp
• See where in the world subscribers are
• Shows how many people receive and open your email
• Easy to read and graphs
Constant Contact
• Contact growth report to find out how improved the user’s list is
• Track mobile email open rate to see how fast a user opens email
Analytics and Reporting

11. MailChimp
• Segment by date, engagement level, geography, product purchase.
• Allows you to send special product announcements to anyone. Perfect for promotions.
• Segments specific customers into categories. This would be great for Alan’s due to them segmenting the brides into a
category based on month of wedding and year.
Constant Contact
• Allows you to create tags for individuals so more personalized emails can be sent
• Alan’s can integrate these tags in order to send special emails to its VIP members respectfully
• Segment email list by gender, location, purchase behavior, and email frequency
Segmentation

12. • After a considerable amount of research, I personally believe that
MailChimp is the better option out of the email service. They have an
easy to use interface and better reporting of analytics in order to fully
target the right audience of its emails. MailChimp is also fairly cheaper
too which makes it the true complete package. In addition, MailChimp is
a playful, humorous, friendly company to work with. It just reminds us
that all business and marketing should be a truly enjoyable experience
for the end user.
Final Recommendation