Tumblr & Pinterest | Visual Communication | Professional & Personal Use

1. TUMBLR & PINTEREST
Visual Communication
Professional & Personal Use

2. About Me
 Jennifer Strong Worrell
 K-State Journalism & Mass Communications
 Account Executive at Nye & Associates
 Use social media for fun & for work

3. Visual Communication
 Tell a story
 Use visuals with a purpose & strategy
 THINK Before You Post – stands for
Truthful, Helpful, Inspiring, Needed & Kind
 What I like to post about, especially for
professional & personal

4. Why Blog?
 Self expression
 Practice writing
 Record keeping
 Blogging for business

5. Why Tumblr?
 Collection of photos, links, stories, ideas
 Simple
 Visual integrity
 Community

6. Why Pinterest?
 Visual inspiration boards
 Organization
 People spend a lot of time on the site
 Drives website and social media traffic

7. Pinterest for Business
 Tell your brand’s visual story
 Show your brand’s lifestyle
 Audience engagement – how can images
increase engagement among audiences?

8. How to Use it
 Pin other pins
 Create your own pins –
from your website or blog
 Add a Pin It button
 Tips on how to do this well
 Photos
 Concise copy & info
 Know your target
 Contests

9. Examples: Businesses on Pinterest
 Wichita Business Journal local list
 Brands I like
 Sephora pinterest.com/sephora
 Gossip Girl pinterest.com/thecw/gossip-girl-style
 Real Simple pinterest.com/realsimple
 Capitol Federal pinterest.com/capfed
 PR Daily pinterest.com/prdailycom
 Wichita Public Library pinterest.com/wichitalibrary
 Dean & Deluca pinterest.com/deananddeluca

10. Examples: Uniqlo
 Transformed Pinterest into giant branded
mosaic. Read more.

11. Examples: House Beautiful &
Food Network Magazine
 Let readers post to Pinterest from print using
smartphone apps
Read more.

12. Examples: Sponsorship
 Fiber One sponsored one of Hungry Girl's
boards to identify moms who are pinning
snack ideas for kids. Plus, a coupon.
 Dove

13. More Examples
 9 businesses using Pinterest contests to drive
traffic and awareness
 Expose your brand to a large audience
 Attract new followers
 Engage existing followers
 3 nonprofits using Pinterest as a marketing
tool
 Platform integration

14. Takeaways
 Stay curious
 Read – everything
 Spend time learning
 Creating content is fun

15. Contact
 Tumblr: JenniferSWorrell.com
 Pinterest: Pinterest.com/JenniferWorrell
 Twitter: Twitter.com/JenniferWorrell
 Email: Worrell.Jennifer@gmail.com