Ruthless Self-Promotion for Creative Artists presentation at 2010 CEO conference by Jeffrey P. Fisher

1. P. T. Barnum once said:P. T. Barnum once said:
““ WithoutWithout promotionpromotion
something terriblesomething terrible
happens . . .happens . . . ””

3. RuthlessRuthless
Self-PromotionSelf-Promotion
for Creativefor Creative
ArtistsArtists
with Jeffrey P. Fisher

4. DialogDialog RULES!RULES!
To be aTo be a
successful
successful
creativecreative
artist, you
artist, you
need to be a
need to be a
promotion
promotion
fanaticfanatic!!

6. Whom doWhom do
YOUYOU trust?trust?

8. YouYou likelike thisthis..

9. MEME

10. AccessAccess

11. ParticParticiipationpation

12. ConversationsConversations

13. ExperiencesExperiences
QualityQuality
Fair PriceFair Price
NOWNOW!!

15. Enough!Enough!

16. To Do

17. ProductsProducts
&&
ServicesServices

18. 

19. The lesser known you are, the more youThe lesser known you are, the more you
need to be known for somethingneed to be known for something specificspecific..

20. (Leader / inovator

21. ““ UbiquityUbiquity is theis the
new exclusivity ”new exclusivity ”
-- Gretchen RubinGretchen Rubin

22. Which willWhich will
you chooseyou choose??
 WebsiteWebsite
 e-Maile-Mail
 BlogBlog
 Social MediaSocial Media

23. EitherEither
//
OrOr

24. Which willWhich will
you choose?you choose?
 WebsiteWebsite
 e-Maile-Mail
 BlogBlog
 Social MediaSocial Media
 All of the aboveAll of the above
… and then some …

25. BothBoth
//
AndAnd

26. image

27. Type I
YourYour
CommunityCommunity

29. Traditional MediaTraditional Media

30. Web

31. You need to beYou need to be
EVERYWHEREEVERYWHERE onon
the Webthe Web

32. puzzlingpuzzling

33. SynergySynergy

34. WarningWarning
Most boring slide is coming up next …Most boring slide is coming up next …

35. Website(s)
e-Mail / Chat
Newsletter
Blog
Forums / Wikis
Bookmarking
YouTube / Vimeo
Flickr
FaceBook
Twitter
Consolidators
TBD / TBA
Articles
Postal mail
Phone calls / Texts
Books
Videos
Films
In-person consulting
Seminars/Presentations
F2F Teaching/Training
Web-based learning

36. Static webStatic web

37. To Do

38. Build a central siteBuild a central site
that integratesthat integrates ALLALL ofof
your content alongyour content along
withwith interactiveinteractive
componentscomponents

39. Open Source SolutionsOpen Source Solutions

40. Follow usFollow us
btw find mebtw find me @@Jeffrey P FisherJeffrey P Fisher

41. rssrss

42. Web )

43. Blog

44. MMMTOW

45. ( Paper / Plastic )

46. BeBe
redundantredundant
Oh, and be redundant, tooOh, and be redundant, too

47. MediaMedia

48. You helpYou help otherother
peoplepeople
==
Other peopleOther people
help youhelp you

49. vidcoplt

50. You.You.
Your art.Your art.
Your biz.Your biz.
Your peeps.Your peeps.
You wayYou way(s).(s).
Your helpers.Your helpers.
Your $alesYour $ales ……

51. ……YourYour
lifelife..

52. YouYou..

53. What’s on your list?What’s on your list?

54. Your artYour art..ProductsProducts andand ServicesServices

55. TraditionalTraditional business modelbusiness model

56. NetworkedNetworked business modelbusiness model

57. AccessAccess

58. Type I Examples

59. Your wayYour way(s)(s)..

60. Website(s)
e-Mail / Chat
Newsletter
Blog
Forums / Wikis
Bookmarking
YouTube / Vimeo
Flickr
FaceBook
Twitter
Consolidators
TBD / TBA
Articles
Postal mail
Phone calls / Texts
Books
Videos
Films
In-person consulting
Seminars/Presentations
F2F Teaching/Training
Web-based learning
Sorry, it’s still a boring slide

61. Your helpersYour helpers..

62. $0$0..0000
vs.vs.
$$$$..$$$$

63. SamplesSamples
LowLow(er)(er) qualityquality
SupportSupport//DonateDonate
LevelsLevels

65. Something,Something,
something,something,
somethingsomething
darksidedarkside

67. ExperimentExperiment

68. ““ There are no secrets toThere are no secrets to
success. It is the result ofsuccess. It is the result of
preparation, hard work,preparation, hard work,
and learning from failure.and learning from failure.””
-- Colin PowellColin Powell

69. And thenAnd then ……

70. …… your art feedsyour art feeds
your life, makes ityour life, makes it
moremore meaningfulmeaningful
and …and …

71. …… makesmakes youyou

72. ContactContact
• Jeffrey P. FisherJeffrey P. Fisher
• Audio / Video Post ProAudio / Video Post Pro
• Music / Sound DesignMusic / Sound Design
• Author / Trainer / ConsultantAuthor / Trainer / Consultant
• jpf@jeffreypfisher.comjpf@jeffreypfisher.com
• www.jeffreypfisher.comwww.jeffreypfisher.com
• Twitter:Twitter: @jeffeypfisher@jeffeypfisher

74. ProductsProducts //
ServicesServices

79. Fisher’sFisher’s
FilosophyFilosophy
( sorry )( sorry )

80. Do whatDo what youyou
wantwant to do andto do and
lovelove to do into do in
youryour ownown wayway

81. AchieveAchieve
successsuccess in yourin your
own way and onown way and on
your ownyour own termsterms

82. Do something thatDo something that
helpshelps others, putsothers, puts
breadbread on your table,on your table,
and makes youand makes you proudproud

83. Run yourRun your careercareer
as aas a businessbusiness

84. Raise yourRaise your rightright
hand andhand and repeatrepeat
after me …after me …