Manzor marketing food and drink event 6 p presentation 14.9.16

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The 6Ps of the marketing mix are still relevant today

The 6Ps of the Marketing Mix
are still relevant today

PRODUCT1
PRICE2
PLACE3
4
6Ps Model
1
3 PEOPLE
4
5 PROMOTION
6
PROCESS

PRODUCT1
SERVICE2
BENEFITS3
USP / 10%
DIFFERENCE4
PRODUCT
1

LOW1
MEDIUM2
HIGH3
PROFIT4
PRICE

AVAILABILITY1
2
ONLINE3
DISTRIBUTION
4
PLACE
INSTORE

ADVERTISING1
2
PR3
TRADE
4
PROMOTION
ONLINE

1 MARKETING
(PLANNING)
2 MANAGEMENT
3
PROCESS
3 MEASUREMENT

Manzor marketing food and drink event 6 p presentation 14.9.16

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Manzor marketing food and drink event 6 p presentation 14.9.16

1. The 6Ps of the Marketing Mix are still relevant today

2.

3.

4.

5. PRODUCT1 PRICE2 PLACE3 4 6Ps Model 1 3 PEOPLE 4 5 PROMOTION 6 PROCESS

6. PRODUCT1 SERVICE2 BENEFITS3 USP / 10% DIFFERENCE4 PRODUCT 1

7. LOW1 MEDIUM2 HIGH3 PROFIT4 PRICE

8. CONSUMERS1 2 ONLINE INFLUENCERS BRAND AMBASSADORS 3 PERSONAS 4 PEOPLE EMPLOYEES 3 5 4 5

9. AVAILABILITY1 2 ONLINE3 DISTRIBUTION 4 PLACE INSTORE

10. ADVERTISING1 2 PR3 TRADE 4 PROMOTION ONLINE

11. 1 MARKETING (PLANNING) 2 MANAGEMENT 3 PROCESS 3 MEASUREMENT

12. The Dough Bros 3 4 he Dough Bro's 1. Product Authentic Wood-Fired Pizza (in the heart of Galway) 2. Price Affordable Quality 4. Place Restaurant Takeout (Just Eat, Deliveroo etc.) Outside Catering 5. Promotion Persona - Young, trendy, value-conscious consumers Happy and friendly staff All about customer service 3. People Word of Mouth PR Online - Facebook, Twitter, Instagram YouTube, Trip Advisor 6. Process Consistent look and feel Clear brand identity Regular updates on all social media

13. 6 P PROCESS NECESSARY1 ONLINE BRAND IDENTITY2 THROUGH THE LINE COMMUNICATION3 6Ps AND DIGITAL STRATEGY 3 4 BRAND CONSISTENCY