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The Use of Innovation Diffusion Theory to Maintain Hostel Room Cleanliness
Zhang (Noah) Zhiguang, Zuola Village, ChengGuan Town, Gansu Province 747500 China (zhang.zhiguang.noah@gmail.com)
G05 SHL1013 Professional English (12 November 2013)

Background & Urgency of the Problem
•
•
•
•
•

Hostel rooms in AIU vary in cleanliness
Cleanliness is not maintained at all times
Room occupants are from various cultures
Previous methods to keep clean have failed
Environment can affect mental health studies

How to Clean a Room in 7 Minutes or Title That Can Be Inserted Here
Insert Subtitle or Slogan or Catchphrase Here If Any

1

Statement of the Thesis
Using principles in Roger’s theory of innovation
diffusion and the bottoms-up management principle to
design, distribute, and implement a visual poster guide
can increase the frequency of constantly clean hostel
rooms in AIU by 100% in less than 30 days.

4

Main
Image
Here

2
Image Here

Insert explanatory text here if any.
Insert explanatory text here if any

Image Here

Insert explanatory text here if any. Insert explanatory text here if any

Theoretical Background
• The theory of innovation diffusion claims that new
products or processes can be accepted by a majority
after influencers accept the innovation (Author, 0000,
para. 00).
• The principle of bottom-up management claims that
innovations are more successful if these originate from
the user majority (Author, 0000, para. 00).

Theoretical Application
• In Week 2, the socialization stage, program goals can be
explained and submitted for approval by AIU students
who are considered as influencers.
• Benefits can help convince the influencers to distribute
the posters (Week 3) and to implement the program
(Week 4).
• In the planning stages, the hostel residents will be
involved in the finalization of the poster, schedules, and
room cleanliness assessment rubrics.

FOR MORE INFORMATION, CONTACT Insert explanatory text here if any. Insert explanatory text here if any

• Credibility Gaps – Some influencers may not be
credible to some groups of students. Solution: Seek
student solutions to address this problem (Author,
0000, para. 00).
• Recidivism – Some students may revert to old habits or
cultural standards that negate the program goals.
Solution: Seek student solutions to strengthen
implementation methods & standards (Buthor, 0000,
para. 00).

Insert explanatory text here if any.
Insert explanatory text here if any

References

Insert explanatory text here if any.
Insert explanatory text here if any

Image 1 courtesy of www.something.com. Image 2 courtesy of www.something.com. Image 3 courtesy of www.something.com. Image 4 courtesy of www.something.com.

Research Questions
• Can AiU students from various cultures understand
examples shown in pictures with English text?
• Can posters guide students in maintaining specific
standards of hostel room cleanliness
• Can a poster display in each hostel room help improve
the frequency of clean rooms
• Can the theory of innovation diffusion and the
bottoms-up management principle help increase the
frequency of constantly clean hostel rooms.?

5

Image Here

Image Here

Insert explanatory text here if any.
Insert explanatory text here if any

Insert explanatory text here if any.
Insert explanatory text here if any

6

3

• Week 1: Design and production of posters
• Week 2: Socialization of program goals
• Week 3: Poster distribution
• Week 4: Implementation

Projected Challenges & Solutions

Image Here

Insert explanatory text here if any.
Insert explanatory text here if any

Assumptions of the Study
• AiU students from various cultures can understand
examples shown in pictures with English text.
• Posters can guide students in maintaining specific
standards of hostel room cleanliness.
• A poster display in each hostel room can help improve
the frequency of clean rooms.
• Roger’s theory of innovation diffusion (Author, 0000)
and the bottoms-up management principle (Author,
0000) can help increase the frequency of constantly
clean hostel rooms.

7
Image Here

Statement of the Problem & Proposal
In two weeks, I will submit an A3-sized poster with 10
pictures showing 10 steps to maintain hostel room
cleanliness in less than 20 minutes a day.

Timeline & Implementation Strategy

Proposed Poster Design

Methodology
1. This section contains a step-by-step instruction that
others can follow to reproduce the same results.
2. The steps clearly show how the proposed poster’s
contents and design were planned, selected, and
arranged. For example:
3. The ten areas in a hostel room that requires most
attention will be identified.
4. A five-step cleaning & arrangement guide is formulated
to fit the needs of these ten areas.
5. The five-step guide is tested and revised with the help of
5 students with the dirtiest rooms.
6. Photographs are taken and used on a poster.
7. The poster is reproduced and posted in each hostel
room.
8. An implementation schedule and names of checkers are
posted beside each poster.
9. Penalties and rewards are added to the announcement.
10.. A weekly record will measure the frequency of
cleanliness and order in each hostel room.

Author, A. A. (0000). :Complete Title of the Article, para. 00. In Name of
Publication. Available online 00 Month 000 at www.website.com.
Buthor, B. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
CAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of
Publication. Available online 00 Month 000 at www.website.com.
Duthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
Euthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
Futhor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
Guthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
hAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of
Publication. Available online 00 Month 000 at www.website.com.
Juthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
Kuthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
LAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of
Publication. Available online 00 Month 000 at www.website.com.
Muthor, D. (0000). Title of the Article, para. 00. Available online 00
Month 000 at www.website.com.
NAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of
Publication. Available online 00 Month 000 at www.website.com.
Outhor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.
Puthor, D. (0000). Title of the Article, para. 00. Available online 00 Month
000 at www.website.com.

About the Writer
Noah Zhiguang is a Business Administration
Scholar of Albukhary International University.
His experience with untidy environments and
resulting low academic performance fuelled his
interest in this project proposal

AIU logo courtesy of www.aiu.com; American flag image courtesy of www.worldflags.com.

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Project Poster Template (Actual Print Size)

  • 1. The Use of Innovation Diffusion Theory to Maintain Hostel Room Cleanliness Zhang (Noah) Zhiguang, Zuola Village, ChengGuan Town, Gansu Province 747500 China (zhang.zhiguang.noah@gmail.com) G05 SHL1013 Professional English (12 November 2013) Background & Urgency of the Problem • • • • • Hostel rooms in AIU vary in cleanliness Cleanliness is not maintained at all times Room occupants are from various cultures Previous methods to keep clean have failed Environment can affect mental health studies How to Clean a Room in 7 Minutes or Title That Can Be Inserted Here Insert Subtitle or Slogan or Catchphrase Here If Any 1 Statement of the Thesis Using principles in Roger’s theory of innovation diffusion and the bottoms-up management principle to design, distribute, and implement a visual poster guide can increase the frequency of constantly clean hostel rooms in AIU by 100% in less than 30 days. 4 Main Image Here 2 Image Here Insert explanatory text here if any. Insert explanatory text here if any Image Here Insert explanatory text here if any. Insert explanatory text here if any Theoretical Background • The theory of innovation diffusion claims that new products or processes can be accepted by a majority after influencers accept the innovation (Author, 0000, para. 00). • The principle of bottom-up management claims that innovations are more successful if these originate from the user majority (Author, 0000, para. 00). Theoretical Application • In Week 2, the socialization stage, program goals can be explained and submitted for approval by AIU students who are considered as influencers. • Benefits can help convince the influencers to distribute the posters (Week 3) and to implement the program (Week 4). • In the planning stages, the hostel residents will be involved in the finalization of the poster, schedules, and room cleanliness assessment rubrics. FOR MORE INFORMATION, CONTACT Insert explanatory text here if any. Insert explanatory text here if any • Credibility Gaps – Some influencers may not be credible to some groups of students. Solution: Seek student solutions to address this problem (Author, 0000, para. 00). • Recidivism – Some students may revert to old habits or cultural standards that negate the program goals. Solution: Seek student solutions to strengthen implementation methods & standards (Buthor, 0000, para. 00). Insert explanatory text here if any. Insert explanatory text here if any References Insert explanatory text here if any. Insert explanatory text here if any Image 1 courtesy of www.something.com. Image 2 courtesy of www.something.com. Image 3 courtesy of www.something.com. Image 4 courtesy of www.something.com. Research Questions • Can AiU students from various cultures understand examples shown in pictures with English text? • Can posters guide students in maintaining specific standards of hostel room cleanliness • Can a poster display in each hostel room help improve the frequency of clean rooms • Can the theory of innovation diffusion and the bottoms-up management principle help increase the frequency of constantly clean hostel rooms.? 5 Image Here Image Here Insert explanatory text here if any. Insert explanatory text here if any Insert explanatory text here if any. Insert explanatory text here if any 6 3 • Week 1: Design and production of posters • Week 2: Socialization of program goals • Week 3: Poster distribution • Week 4: Implementation Projected Challenges & Solutions Image Here Insert explanatory text here if any. Insert explanatory text here if any Assumptions of the Study • AiU students from various cultures can understand examples shown in pictures with English text. • Posters can guide students in maintaining specific standards of hostel room cleanliness. • A poster display in each hostel room can help improve the frequency of clean rooms. • Roger’s theory of innovation diffusion (Author, 0000) and the bottoms-up management principle (Author, 0000) can help increase the frequency of constantly clean hostel rooms. 7 Image Here Statement of the Problem & Proposal In two weeks, I will submit an A3-sized poster with 10 pictures showing 10 steps to maintain hostel room cleanliness in less than 20 minutes a day. Timeline & Implementation Strategy Proposed Poster Design Methodology 1. This section contains a step-by-step instruction that others can follow to reproduce the same results. 2. The steps clearly show how the proposed poster’s contents and design were planned, selected, and arranged. For example: 3. The ten areas in a hostel room that requires most attention will be identified. 4. A five-step cleaning & arrangement guide is formulated to fit the needs of these ten areas. 5. The five-step guide is tested and revised with the help of 5 students with the dirtiest rooms. 6. Photographs are taken and used on a poster. 7. The poster is reproduced and posted in each hostel room. 8. An implementation schedule and names of checkers are posted beside each poster. 9. Penalties and rewards are added to the announcement. 10.. A weekly record will measure the frequency of cleanliness and order in each hostel room. Author, A. A. (0000). :Complete Title of the Article, para. 00. In Name of Publication. Available online 00 Month 000 at www.website.com. Buthor, B. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. CAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of Publication. Available online 00 Month 000 at www.website.com. Duthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. Euthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. Futhor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. Guthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. hAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of Publication. Available online 00 Month 000 at www.website.com. Juthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. Kuthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. LAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of Publication. Available online 00 Month 000 at www.website.com. Muthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. NAuthor, A. A. (0000). :Complete Title of the Article, para. 00. In Name of Publication. Available online 00 Month 000 at www.website.com. Outhor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. Puthor, D. (0000). Title of the Article, para. 00. Available online 00 Month 000 at www.website.com. About the Writer Noah Zhiguang is a Business Administration Scholar of Albukhary International University. His experience with untidy environments and resulting low academic performance fuelled his interest in this project proposal AIU logo courtesy of www.aiu.com; American flag image courtesy of www.worldflags.com.