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©Jon Cavicchi, Franklin Pierce Law Center
[object Object]
Twitter Strategy Bottom Line Return on investment Get more out of it then you put into it
 
Law professors… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking Social media, publishing, content Web 1.0 = 1 way Web 2.0 = 2 way Social = social
In 2010 the goal is to coordinate web bases social tools wow. Delicious Web Press
One tweet gone wild  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Robert J. Ambrogi represents clients at the intersection of law, media and technology. The only person ever to hold the top editorial positions at both national U.S. legal newspapers, the  National Law Journal  and  Lawyers Weekly USA , he is also internationally known for his writing about the Internet and technology. ,[object Object]
History of Twitter Chat…Twitter…Blogging
Law professors…Why say something in 140 characters when you can use 300 words?
Evolving spectrum of uses
Legal educators slow adopters
Number of law professors increasing
Few resources on Twitter in legal education
A few tools for law professors
Prof. Ezor’s Experience
Law professors tweet on teaching law
Professional Development Teacher  Scholar Ambassador
Crowd sourcing Communities of Interest Peer review  Brainstorming Thought leader Global community Good community member  Research tool Issue reconnaisance tool
Keep your followers riveted…
Persistent propogation of propaganda "The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over"
Twitter is viral
Tweets are included in Google search results…
Your impact factor is measurable
Rapport with student & professional followers
Twitter source for monitoring emerging legal issues in social  web applications
Twitter as an efficient knowledge management resource
Don’t mix business and pleasure
Educators educating law professors…
Project brainstorming
Sharing resources
Connecting to others around the world
Publishing or sharing links to published work, class materials, etc.
Publicity for important events, blog posts, websites, podcasts, videos, live meetings/discussions, etc. Leading to increased profile… Leading to increased opportunities to speak, write…
Twitter can serve as your support group when struggling with a difficult task.
Twitter provides a way to virtually attend confererences, workshops, conventions, etc.
Back channel during lecture, videos/slideshows, student presentations
TechnoLawyer educating law professors
Expand your network ,[object Object]
Discover new resouces ,[object Object]
Mold your image ,[object Object]
Distribute your news ,[object Object]
Drive traffic  ,[object Object]
Simulate the water cooler ,[object Object]
Message your colleagues  ,[object Object]
Monitor the buzz ,[object Object]
Get noticed by news media ,[object Object]
Keep up with your local court.  ,[object Object]
Track activity at a conference ,[object Object]
Follow the government ,[object Object]
Promote an event or seminar ,[object Object]
Get more mileage ,[object Object]
Find clients ,[object Object]
Locate experts ,[object Object]
 
Thanks…go forth and tweet…

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