1. Supermarkets
• 59% of commuters shop for
groceries online
• 41% plan to do more
grocery shopping online in
the coming year
• 9 in 10 commuters do ‘top up shops’
• However, 4 in 5 still do a main weekly
shop
• 56% of commuters buy dinner in the
station or on their way home
• 91% buy on impulse
• 60% of commuters view
branded products as better
quality
• However, price is the most
important factor in
supermarket selection
• 35% agree that posters
would prompt them to find
out more about a specific
supermarket