Itsme_MBD@DomusAcademy04/2009

REFINING & CONTINUING THE ANALYSIS.

USER ANALYSIS. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USER ANALYSIS. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SOUL & ESSENCE. ,[object Object],desktop metaphor a new way of managing information a lifestyle more than a workstation design culture inside the desktop stories & venues find | browse & navigate among them organize my life rejuvenated spirit sharing update | organize opensource OS organizing tool

POSITIONING MAP. ,[object Object],community individual

TARGET. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],TARGET. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TARGET. ,[object Object],[object Object]

TARGET. ,[object Object],[object Object],[object Object]

METAPHOR. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

METAPHOR. ,[object Object],[object Object],[object Object]

FUNCTION |STRUCTURE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FUNCTION |STRUCTURE. ,[object Object],Built-in Interaction Platform Example website GameSpot www.gamespot.com Media Platform -Forums, Unions, Blog, Videos - Dgg, Facebook, Email Advantages ,[object Object],[object Object],[object Object],Weakness -Need to maintain data base and create or design its own pages and functions. (Blog, Videos, Forums…etc) Outsourcing Platform Example website Skittles www.skittles.com Media Platform Youtube, flicker, facebook, twitter Advantages -Don’t need to build up membership data base. -Free resource for blog, videos…etc Weakness -Everyone has different “id” in each website. It’s difficult for users to recognize each other in different website. And it makes the community more difficult to be united. -Lack of identification with community. -Difficult to manage membership status.

THE PLAN. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROJECT LAUNCH. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROJECT LAUNCH. ,[object Object],[object Object],[object Object]

PROJECT LAUNCH. ,[object Object],[object Object],[object Object],[object Object]

PROJECT. ,[object Object],[object Object],[object Object]

COMMUNICATION ACTIVITIES. ,[object Object],Carlo last year at Univ preparing final thesis on“Moody” device ITSME Organizing managing the complexity of info Venue_ In resources dynamic content with RSS fed, I know info related to my project automatically to be uploaded Jennifer Popular girl in the school Good organizator of travel ITSME Easy access to past hotel info agencies budget proposals | photo taken in few steps past venue found, dragged to the new one and send to friends Happy to use her own photos that she easily reached to promote this trip Sophie first job at IT Co supporting the sales manager ITSME Proactive features Mng always asks everything ready in a minute today was a good day, she reminded her about an over-lapping appointment before she has realized

[object Object],COMMUNICATION ACTIVITIES. Stefano HR Head at Consultancy Co’ Need new candidates for a specific project Ayse Finally found the job in Italy after her grad would like to update all HR Co’s and sites ITSME Managing my information flow Venue_ My CV + current contacts + documents related to the new project to be sent Confident : receiver having ITSME upload in one venue all documents sent. Nothing to be forgotten ITSME Organized storage Highlights and labelling Venue_ career days at Bocconi 08|09 Highlighting the topic of the project found the related student CV and contacts and sent to his assistant

FUNCTION|STRUCTURE. ,[object Object],[object Object]

BUILDING THE BRIDGE. ,[object Object],[object Object],[object Object]

DESIGNING A NEW WORKSTATION & COMMUNICATING IT.

Itsme_MBD@DomusAcademy04/2009

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