1. Why design? Rachel Fincken, 2010 w Why design? BA Design Degree Course, Naba

2. Contents - Naba design - What is design (and what is design in Naba)? - What is a designer? - Educational methodology (learn by doing) - Course curriculum - Course options (objects vs space) - People in Naba design - The world of work - Student success stories - Project stories (events, competitions, projects) - Naba design and industry - Materials and useful links

3. Naba design In Naba Design you can learn different things from that which is learnt (and taught) in other design schools. Different things. But what and how?

4. What is design (and what is design in Naba)? To design means finding solutions, and understanding how to resolve a problem with respect to a given set of constraints. This is the craft of a designer.

5. What is design (and what is design in Naba)? What is design a Solve problems in unexpected ways, turning various constraints (economic, temporal, cultural, social) into resource. Resulting in useful, intelligent and beautiful objects (physical and digital, tangible and intangible…)

6. What is a designer? Let's say that design, first and foremost, is about telling stories. Interesting, fascinating, and engaging stories. Of course, to tell stories we need to know the tricks of the trade, how it's done.

7. What is a designer? From this point of view there is no separation between conceptual and practical activities: a director tells his stories with the medium of a film, the writer using the medium of the novel. A designer uses objects, spaces, services .

8. A designer can be understood as a narrator. A narrator of other possible worlds. What is a designer?

9. Educational methodology (learn by doing) Design in Naba is understood through social skills, the ability to collaborate with others, to try and imagine the world in a radically different way. Students learn the so-called "soft skills" (ie, those skills that the job market demands in any industry, scope, or period).

10. Educational methodology (learn by doing) Key concepts of the teaching methodology in naba design - Learn to communicate with others - Learning by doing (practice again and again) - I workshop therefore I am (importance of intensive workshops) - The importance of process. Culture is a process. - Documentation. I blog therefore I am

11. Curriculum Hard skills Design studio experience Year 1 Manual and digital design, knowledge of essential software, theory of color and form, art history, working with materials (paper, wood, metal, plastic). Year 2 history of art, technology and technical materials, anthropology, marketing, design systems. Year 3 Thesis lab (final project), interaction design, design culture, design management and urban design + Lots of project experience (related to space, environment, objects, and services).

12. Course options (objects/space) Objects Product design Space Interior architecture Lamp made from magazines, resin and LED Teacher: Vered Zaykovsky Display for the event Architettura a Trieste, Students

13. People in Naba Director of the Department of Design Italo Rota Director BA Design Vered Zaykovsky Coordinator BA Design Rachel Fincken In the department of design there are over 100 teachers (lecturers, design practioners, guest designers) of different cultures, ages and backgrounds. It is this mix that makes the course so special.

14. People in naba design Product design Vered Zaykovsky http://www.veredzaykovsky.com Danila Pellicani http://www.danilapellicani.it/ Interior architecture Luca Poncellini http://www.zeronitriti.com/ponce/ Beppe Riboli http://www.bepperiboli.com/ Interaction design Alessandro Masserdotti (dotdotdot) http://www.dotdotdot.it/ Igor Muroni http://www.igormuroni.com Materials and technology Marco Penati http://www.designsigla.it Duilio Forte http://www.duilioforte.com/

15. Design and work Important Notice! Becoming a good designer means embarking on a journey that lasts decades. An initial three-year period of study, travels and trips abroad. Several internships in order to understand how things work in the workplace, followed by specialised studies (Biennio, Master) Design lives on passion, and requires enormous energy. It is not to to fill up a curriculum as soon as possible and find a job any day after you finish studying... , Se

16. The world of work possibile careers post-three years: industrial / product designer, interaction designer, exhibition designer, interior designer, retail designer, design researcher, service designers, product development... entrepreneur... I imp

17. Success stories 3 student success stories

18. "Breadnest" Designers: Maddalena Selvini Michele Sterchele

19. "Pipistrello" Designers: Sofia Lazzeri Daniel Ness Turco

20. "Mathery01" Designers: Erika Zorzi Matteo Sangalli http://01mathery.tumblr.com/

21. Project stories Milan Furniture Fair 2010 - Compasso di latta (Tin compass) Website and video http://www.compassodilatta.org/en/workshop.php http://www.youtube.com/watch?v=FTjw8IsY-ow

22. Project stories Un designer per le imprese - 1° edizione 2010 (A designer for industry) Video http://www.youtube.com/user/nabadesign

23. Project stories LED Light Exhibition Design – 2009 and 2010 editions http://www.comune.milano.it/portale/wps/portal/CDM?WCM_GLOBAL_CONTEXT=/wps/wcm/connect/contentlibrary/Per+Saperne/Per+Saperne/LED/IL+PROGETTO/

24. Some collaborations: Eni, DZ sas, Lineapelle, FX Model, Olimar, My Special Guest, Giroidea, Momo, Sigre, EBI sas, Eurotubi, PRM Design, Universal Selecta, Whomade, Roller, Industreal, LED (Light Exhibition Design, promosso del Comune di Milano), Provincia di Torino, Torino World Design Capital Projects 2010/2011 Tupperware, Modenese Gastone, Museo Espresso di Trieste, Moglia, Designer per le imprese (2' edizione, promosso del camera di comerico di milano e material connexion), Janelli & Volpi, New Max Educational visits Alias, Artemide, BebItalia, Boffi, Cassina, Cappellini, De Padova, Driade, Edra, Kartell, Lema, Luceplan, Molteni, Moroso, Poliform, TecnoUno più, Bormioli Rocco, Progetto Lissone, Colombodesign, Vismaravetro Naba design and industry

25. http://naba-design.net/nuovo/ the educational project http://nabadesign.posterous.com/ latest news http://twitter.com/nabadesign latest news http://www.youtube.com/user/NABAdesign videoclip Material and links

26. Rachel Fincken [email_address] naba-design.net